Allison Carpio

11/21/2020

Want to make your “side piece” your “main piece?” 😏

Okay, I’m not talking about dating--I’m talking about your side hustle.

I know it’s hella stressful to manage your side hustle while balancing your main hustle without losing your mind.

My biz bestie & co-founder and I took two completely different paths that led us to where we are today!

In this week’s podcast episode, we are sharing how we said BYE to our 9-5 and into working for ourselves full-time…

… AND we are giving you steps on how you can confidently turn your side hustle into your main hustle with ease.

Ready to embrace your new “main piece?” Take a listen via the link in my bio

11/01/2020

News Flash: It’s impossible to avoid rejection in business.

… but what if you could consistently show up confident in your value, unapologetic in your offer, and truly not GAF about rejections?

Want to know the secret?

This week’s episode of the Hella Rich Podcast, and I are spilling the tea on how you can finally stop avoiding sales AND stop letting rejections discourage you.

The link is in my bio to listen - get in there, girl!

10/24/2020

HARD PILL TO SWALLOW: What you might think is progress could actually be distractions.

Hear me out *emoji*

When you're launching a new offer, only a few things will move the needle for you. (Hint: it's not a fancy brand, website, or funnel).

Tune into this week's episode of the Hella Rich Podcast where and I breakdown what these distractions are, and what REALLY moves the needle instead.

Hop in my bio to listen now!

07/14/2020

Getting your prospects saying, “Shut up and take my money!” is simple:

Design an offer around the results your ideal customer wants, and prove you can get those results.

But let’s dig deeper...

Here are top 3 ways to design an offer that promises customer results ⬆️

Girl, you’re going to want to save this post 😉
⠀
🔥1: Build your offer around the right result.
​
For example, your ideal customer might want to organize her home and get rid of clutter.

But what if your ideal avatar wants to make their home look pretty?

That's a whole different offer.

If all your avatar cares about is how the home looks...

That’s WAY different from an avatar who cares about her home always being neat and clutter-free.

🔥2: Give enough support.⠀
​
I get it. DIY courses are so sexy.

You build a course, sell it, and have zero involvement after. It’s a tempting offer to build.⠀

But we’re here to get our customers results.

And too often, your customers will get stuck in your program. They’ll have questions. They’ll have fears. They’ll apply your teachings incorrectly.
⠀
That’s why hot seats and live Q&As are the best way to get your customers unstuck.

The deeper the problem you help your avatar solve, the more they’ll need support.

The more problems your offer solves, the more they’ll need support.

The more you build your offer around beginners, the more they’ll need support.

​In reality, your customers will hit roadblocks and they’ll need hand holding to take action.

🔥3: Don’t cram too much in your offer.

MORE 👏🏽 INFORMATION 👏🏽 IS 👏🏽 NOT 👏🏽 MORE 👏🏽VALUE.

How many times have your customers said they’re “so behind” in your program? Or that they just don’t have time to go through it?

What they’re really saying is that they feel overwhelmed. They log into the portal and they see 10 1-hour videos and instantly panic.⠀
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I’m not saying build your offer around people who don’t take action. But simplify your system as much as possible to get your students results.

That's exactly how you get your customers the result...and have prospects shoving money in your face begging you to take it.

Which of these stood out to you the most?

07/31/2019

You are
My fiiiiiire
The one
Desiiiiiiiire

Okay, I’m not only here to sing some Backstreet Boys to you.

Plus, that’s not my karaoke song. Everyone knows my go-to is “End of the Road” by Boyz II Men. (END OF THE ROAD NO I CAN'T LET GO BABY)

But BSB had it right–when it comes to your customer, they have one desire.

And the worst part is, they’re not telling you about it.

In fact, they’re not telling anyone about it!

I hopped on Kevin Rogers - Copy Chief Radio podcast to tell you how you can get to your customer’s core desire–and how to incorporate it in your copy to convert them on the spot.

Take a listen here:

Allison Carpio walks us through her signature process for reverse engineering the most profitable avatars in different industries, and, most importantly, how to find out what they really want and how to write the copy that will connect with their pain, desire, and everything else.

01/12/2019

Why aren't your customers taking action? You might be looking at it all wrong. Abbey Woodcock, Inc.