Connect Marketing

04/27/2026

Marketing Tip:
Marketing maturity shows in restraint.

Not every trend deserves your attention.

04/20/2026

Marketing Tip:
When budgets tighten, prioritize content that proves value.

Video earns its place by driving revenue, not vanity metrics.

04/14/2026

One of the most important shifts happening right now; marketing success is less about effort and more about clarity.
This Entrepreneur article reinforces it: The brands that win are the easiest to understand, trust, and recommend (by both humans and AI).

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The classic marketing funnel is broken. As a co-founder of a major marketing firm, here's what I'm seeing work in 2026.

04/13/2026

Marketing Tip:
Video is one of the strongest ROI levers in B2B marketing.

Short-form explainers consistently deliver measurable returns.

04/10/2026

You innovate, you create, you lead—but the world won’t know it unless your story is told. With 30+ years of experience helping 400+ high-tech B2B brands, we ensure your work gets the visibility it deserves.

Let’s talk: https://na2.hubs.ly/H04PTVk0

04/07/2026

So many B2B leaders still fall for these PR myths.
We made an infographic to set the record straight — and yes, analysts do matter.
https://na2.hubs.ly/H04K_kx0

04/06/2026

Marketing Tip:
Don’t tell prospects what your product does — show them.

Demonstration beats description every time.

04/03/2026

We're almost there . . .

03/30/2026

Marketing Tip:
Video turns abstract technology into something tangible.

Seeing how a product works helps prospects finally “get it.”

03/23/2026

Marketing Tip:
Repurpose strong content into multiple formats.

One solid idea can fuel blogs, videos, social clips, and sales assets.