02/26/2026
Social media won’t bring most businesses customers.
Most business owners post consistently and hope Instagram or Facebook will “bring customers.” Sometimes it happens, but most of the time it doesn’t — because there are really two types of social media marketing:
1) Viral marketing: you get lucky (or you have a huge content engine) and a post blows up.
2) Inbound marketing: people already looking for you check your page and decide if you’re legit.
Here’s the truth: most s