Little Bear Labs

Little Bear Labs Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Little Bear Labs, Consulting Agency, San Francisco, CA.

Little Bear Labs is a creative marketing agency, specializing in online search marketing strategies, video production as an educational branding tool, and SEO-driven web development.

70% of retailers are now offering product videos, which boost conversion potential 174%. If you don't have one, your com...
04/26/2013

70% of retailers are now offering product videos, which boost conversion potential 174%.

If you don't have one, your competitors probably do and will get those conversions. So, where's *your* product video?

52% of consumers say they are more likely to purchase after watching a product video, according to an Internet Retailer study . And 50% of smartphone owners are even watching product videos on their phones (60% on tablets). Consumers are 174% more likely to purchase after watching a video about…

04/11/2013

Little Bear Labs 'Dummy Targeting' hits CNN!

CNN.com - Breaking News, U.S., World, Weather, Entertainment & Video News

Mad Men fans -- You need to try this. Best 10 minutes of wasted time you will have all day.
04/08/2013

Mad Men fans -- You need to try this. Best 10 minutes of wasted time you will have all day.

Think you could write "Mad Men"? Try our Rewrite Machine to easily "improve" these classic "Mad Men" quotes.

Cylons have arrived. (I'm both terrified and filled with excitement.) Bring it on, Skynet.
04/08/2013

Cylons have arrived. (I'm both terrified and filled with excitement.) Bring it on, Skynet.

The PETMAN robot was developed by Boston Dynamics with funding from the DoD CBD program. It is used to test the performance of protective clothing designed f...

86% of TV ads are skipped. Pre-roll YouTube ads get you real ROI from your video spots. TV can't beat that.Upvote our re...
04/04/2013

86% of TV ads are skipped. Pre-roll YouTube ads get you real ROI from your video spots. TV can't beat that.

Upvote our response to AdAge's article about TV vs Online Video ads.

Forget online video. The big opportunity for advertisers are TV's "dark networks."

04/04/2013

Are you advertising on mobile?

70% of consumers view mobile ads as "invitations" not "invasions" and 76% use their smartphone in a retail store to aid in a purchase decision.

We can build out your mobile presence, so you start being "invited" into the conversation with your potential customers.

According to the recent IAB Study most people find mobile ads on their smartphones to be positive experiences, rather than inconveniences. Much of this is due to the hyper-local relevance of the ad experience, in delivering immediate, useful, and sought-after information to the consumer. The key phr...

04/03/2013

How many ppl visit a store after searching on their smartphone?

Tech: 6%
Shopping: 24%
Restaurant: 51%
Groceries: 33%

Drive more instore visits with a mobile campaign. Ask our experts to get one set up for your business.

This is not the miracle you may be expecting, but it is still a pretty neat tool to play with, and may save you some time, if you are looking to quickly see how many actions your mobile campaigns are delivering. without filtering through an Excel sheet or segmenting in your AdWords campaign interfac...

Our first promotional video!
04/02/2013

Our first promotional video!

We are Little Bear Labs, a full service online marketing agency. We all worked at Google for over 6 years, building the AdWords product and managing 100s of ...

04/01/2013

'Dummy Targeting' is finally here!

San Francisco, CA -- Advertisers have been trying for decades to target the perfect consumer: someone who is savvy and sophisticated (translation: wealthy), yet also too lazy to look deeply into other options and will just buy the freakin’ thing. In the last few years, online advertising has evolv...

04/01/2013

We now accept payments directly on our site, using Bitcoin! No more checks or wire transfers. Check out our Reddit post and vote up to get us on the front page!

reddit: the front page of the internet

Want more people to remember your video ad's message? Try showing it online and boost message recall 45%. Nobody remembe...
04/01/2013

Want more people to remember your video ad's message? Try showing it online and boost message recall 45%. Nobody remembers TV ads...unless they saw it online first, apparently.

PHOENIX, AZ (February 25, 2013) — With brand marketers always looking to get the most out of their advertising budgets, the Interactive Advertising Bureau (IAB) today released “A Comprehensive Picture of Digital Video and TV Advertising: Viewing, Budget Share Shift and Effectiveness,” a Nielsen rese...

Want to make the best promotional video? 15-sec spots work best as pre-roll ads, 30-sec work best as click-to-play.
04/01/2013

Want to make the best promotional video? 15-sec spots work best as pre-roll ads, 30-sec work best as click-to-play.

Despite the rapid growth of digital video advertising, marketers are still learning how to use the medium most effectively. The IAB Research Council undertook a study of a video advertising campaign for a major national retailer brand. This research sought to provide insights into which combination...

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