05/13/2026
To build a multi-racial democracy, our campaigns have to do more than win. They have to build power.
Even our mobilizations and political campaigns can have organizing elements.
Here are 10 ways to make your campaign about more than winning.
1. Intentionally create opportunities to build relationships among volunteers, members, activists, leaders, candidates, decision-makers etc.
2. Collaborate with the storytellers instead of extracting their stories.
3. Disrupt white supremacy culture.
4. Continuously look for new leaders.
5. Share hot takes when it's strategic and cool takes when it's not.
6. Identify the issues that are most widely and deeply felt in a community.
7. Don't be a savior.
8. Add an open-ended question to the canvassing script. (The questions in a canvassing script are not always about extracting data from voters.)
9. Remember that if you're not doing one-on-ones, you're not organizing.
10. Ask: how does this campaign build our power even if we lose? (Credit to for this question.)
Organizing is bringing people together to build power; we're just using the opportunity of the campaign to do it.
Campaigns are not just about winning in November, passing a bill or toppling a greedy CEO. They become a means to a bigger end. That bigger end is a redistribution of power.
What's your favorite?
What's missing?