Lead Grow Thrive

03/31/2026

MENTOR TO MARKET

Our first cohort is well underway. We have a trauma informed human resources consultant who is going to help companies adopt AI in a conscious manner, a psychologist who helps highly sensitive woman realize their gifts – to name a few participants. If you are interested, there's a free discovery call waiting for you.

https://courses.lissarankin.com/mentor-to-market-home

03/04/2026

11/24/2025

Nonprofits are leaving $10,000/month on the table

What would you do with $120,000 in free marketing each year?

🚨 Promote your next fundraiser to thousands
🎯 Attract new donors right when they’re searching
🧠 Educate the public about your cause
🙋‍♀️ Recruit more volunteers than ever
🔥 Build authority and show up on Google’s front page

This money exists. Google is offering it. Almost nobody talks about it.

It’s called Google Ad Grants.

And it gives eligible nonprofits $10,000/month in free Google Search Ads.

No competition. No long grant proposals.
If you're a registered nonprofit and eligible—you’re in.

But here’s the catch:

Most nonprofits don’t know how to use it.
Or they try, waste the budget, and give up.

Because running ads that get clicks, drive donations, and move your mission forward isn’t easy.

That’s where we come in.

We help nonprofits:

✅ Apply (and get accepted fast)
✅ Build campaigns around mission-aligned keywords
✅ Write focused copy that gets clicks
✅ Max out the $10,000 monthly spend (yes, up to 98%)
✅ Track results and keep improving every month

And those results?

More donations. More volunteers. More people who care.

This isn’t theory—we do it every day.
The only question left is:

Will your nonprofit keep ignoring $10,000/month in free help?

Let’s fix that. Here’s how to get started → [link]

11/13/2025

Appreciated this post.

Need Implementation Help Supporting The Growth Of Your Mission-Driven Business? Meet My Right Hand Man, Nicolay Kreidler.

When I first left the hospital, my biggest challenge was finding the right trustworthy people to support my dreams. Doctors, therapists, and other health care providers are often the worst business people- and others know we're smart but not necessarily business savvy. I knew I wasn’t skilled at anything technical, nor did I want to learn those skills. I knew nothing about marketing myself, since I was used to patients just paying their copay and then showing up on my schedule.

But the internet is full of predatory people trying to take advantage of talented, intelligent, gullible, clueless people like me. I got lucky the first time around with Anne Davin PhD, who helped me start the Whole Health Medicine Institute. But after she retired from doing that kind of work, I had one scary experience after another with people who offered to do my marketing, run my business, hire staff, and help me implement my visionary ambitions.

Then my ex-husband Matt, who was working for Tosha Silver and at Sounds True, introduced me to Nicolay Kreidler, whose kids were in the same Waldorf-inspired school as my daughter. He came in to support my business just before the pandemic wreaked havoc with it. Together, we've built a sustainable way to support countless people while staying true to our ethics and desire for health equity.

Now, Nicolay is looking for a few of just the right clients, so I'm trying to help him match up with the right people. If you’re in a bind like I was, and you could use some strategic, logistical, implementation support to bring something you’re dreaming about to market, I wanted to introduce you to Nicolay Kreidler, my longtime strategist and communications partner. We’ve worked together for almost six years on everything from messaging and program launches to digital strategy and platform design to my non-profit Heal At Last.

If you’re a doctor, therapist, author, or wellness entrepreneur who’s starting up or has grown your practice or platform organically, but now feel stretched thin, overwhelmed by systems, or unsure how to scale without losing your soul, Nicolay might be able to help.

For nearly six years, Nicolay Kreidler has been part of my team, guiding strategy, communications, and operations. He brings rare clarity and calm to the chaos of running a purpose-driven business. Nicolay helps small service-based businesses build strong foundations for sustainable growth. His work blends structure with empathy, turning vision into systems and systems into results.

Here’s what you can expect when you work with him:
• A clear growth strategy and operational blueprint that aligns with your values
• Simplified systems so you can focus on your craft, not your calendar
• Marketing clarity that builds trust and attracts aligned clients
• Reliable implementation support so your plans don’t stall

If your business has heart and a mission, but needs better systems and direction, Nicolay is the person I’d send you to first.
You can learn more or reach out directly at [email protected].

PS. I asked Nicolay to offer a free 30-minute strategy call for anyone in my community who’s ready to grow their business or platform with more clarity and heart. Just mention you came through me when you reach out. I'll post the link where you can grab an appointment in the comments below.

09/20/2025

Functional Medicine Startups: How to Manage High Costs Without Losing Your Vision

A functional medicine doctor asked me:
“The startup and overhead costs are so high. Is there a smarter way to plan and survive?”

Opening an integrative or functional medicine clinic can feel overwhelming. Rent, staff, equipment, and software can run into the hundreds of thousands before you even see a patient. Many practitioners burn out early, not because of poor care, but because financial stress never lets up.

The solution is not always raising more capital. It is building smarter systems, lean models, and diversified income streams that let your practice grow steadily instead of collapsing under pressure.

1. Start Lean, Not Large

Most new clinics overbuild. They lease too much space, hire too many staff, or invest in expensive equipment before they have patients to support it.

Sublease space from an existing practice during the first 12 to 24 months.

Share front desk or admin staff.

Offer telehealth to expand reach without additional office space.

Patients increasingly value flexibility. A smaller footprint lets you grow responsibly while still meeting patient needs.

2. Diversify Revenue Beyond Consults

Consultations are the foundation of functional medicine, but they are not enough to cover overhead alone. You need complementary revenue streams.

Offer supplements and nutraceuticals. Patients would rather buy from a trusted source.

Partner with labs and provide bundled testing.

Create group programs or shared medical visits that allow you to serve more patients in less time.

Group sessions in particular create community, improve adherence, and make care more affordable for patients.

3. Build Your Marketing Engine Early

Many clinics wait until they open to think about marketing. By then, the cash drain has already begun.

Launch your email list and social media presence at least six months before opening.

Use educational content to position yourself as the go-to expert. Short blogs and simple videos work better than generic posts.

Optimize your Google Business listing so local patients can find you when they search for functional medicine near them.

Marketing should not be an afterthought. It is your lifeline from day one.

4. Know Your Numbers

Passion for healing is not enough to sustain a business. You need financial clarity.

Track monthly revenue, patient volume, and break-even points.

Know your cash runway. How many months of expenses can you cover if growth is slower than expected?

Use simple dashboards. You do not need complex software, but you do need visibility.

Financial discipline is not restrictive. It is what gives you the freedom to keep serving patients.

5. Balance Purpose and Profit

Your vision is what patients connect with. But vision without profit is not sustainable.

Communicate the value of your model clearly. Patients often need to understand why a functional medicine approach costs more up front but saves in long-term health.

Offer flexible packages or membership models. This builds affordability for patients and recurring income for you.

Protect your own boundaries. Over-giving without fair compensation leads to burnout.

A clinic built on both purpose and sound financial strategy becomes unshakable.

Final Word

Yes, the costs of launching and running a functional medicine practice are high. But with lean startup choices, diversified revenue, a marketing engine, financial clarity, and a balance of purpose and profit, you can make your practice thrive.

Now go make the impact you were meant to make.

09/18/2025

Movement Studios: How to Stand Out When You Feel Invisible Online

A yoga studio owner told me:
“I feel invisible online. How do I stand out in such a crowded market?”

This is the single most common frustration I hear from movement and bodywork studios. You change lives every day in person. Students leave classes feeling stronger, calmer, and healthier. Yet online, it feels like you are just one more voice in a crowded feed.

The truth is visibility is not luck. It is strategy. And when you apply the right steps consistently, your studio can become the one everyone in your area is talking about.

1. Optimize for Local Search

When someone types “yoga near me” or “Pilates studio in [city],” will you appear?

Claim and complete your Google Business profile.

Add photos of your space, classes, and community.

Ask happy clients to leave reviews immediately after class.

Local search is the lowest-cost, highest-return tactic for movement studios. Most people are looking within a few miles of where they live.

2. Share Authentic Client Stories

Stock photos do not inspire trust. Real stories do.

Post short videos of actual clients improving posture, strength, or mobility.

Share written testimonials with before and after experiences.

Highlight diverse client journeys, from recovering from injury to managing stress.

Authenticity builds connection and makes people believe your studio can help them too.

3. Build Partnerships in Your Community

Visibility is not just about social media. It is about being where your clients already gather.

Partner with local cafes, health food shops, and therapists to co-host events.

Offer first-class passes as part of wellness bundles.

Network with chiropractors or physical therapists who can refer patients.

Offline relationships fuel online credibility.

4. Stay Consistent With Simple Systems

Many studios burn out on marketing because they overcomplicate it. Consistency is more important than creativity.

Post twice a week using simple templates.

Use scheduling tools to plan content in advance.

Keep branding clean and recognizable.

The goal is not to go viral. It is to stay top of mind.

5. Position Your Studio as More Than Fitness

Movement is not just exercise. It is healing, prevention, and community.

Frame your classes as solutions: “Reduce back pain,” “Improve fertility through yoga,” “Mind-body stress reset.”

Create intro workshops for beginners. This opens the door for new members who might be intimidated by a regular class.

Offer small group or one-on-one programs for those needing extra support.

When you connect your offerings to outcomes people care about, you move beyond being just another fitness studio.

Final Word

You are not invisible. You just need the right visibility strategy. With strong local SEO, authentic client stories, smart partnerships, consistent posting, and outcome-driven positioning, your studio can stand out in any city.

Now go make the impact you were meant to make.

09/15/2025

Aesthetic Practices Under Pressure: How to Keep Your Elective Medicine Business Financially Strong

A plastic surgeon told me:
“Margins are tightening. Staff and supply costs are up. Patients are cautious about spending. How do I keep my elective practice financially strong?”

This is the reality for many aesthetic practices today. Insurance isn’t the issue — most plastic surgeons and med-spa owners run cash-pay businesses. But costs rise every year, while patients shop harder and expect more.

The good news? Thriving in aesthetics isn’t about cutting corners. It’s about smarter strategy. Here are five proven ways to stabilize revenue, grow demand, and protect your margins.

1. Build Recurring Revenue Through Memberships

One-off procedures create revenue spikes, but no predictability. Memberships and continuity programs smooth the curve.

Offer monthly packages that bundle services like facials, light peels, injectables, or laser touch-ups.

Add perks — priority booking, discounts on retail products, or complimentary consults.

Price for accessibility. A $199/month plan feels doable for patients and adds up to $2,400/year of recurring income.

Practices that adopt memberships often see retention rates jump and cash flow stabilize. It also gives patients a reason to keep coming back between larger procedures.

2. Expand Your Service Mix Without Diluting Your Brand

High-margin non-surgical treatments are essential. They attract younger patients earlier in their aesthetic journey and create upsell paths toward surgery.

Introduce Botox, fillers, or body contouring if not already in place.

Add retail skincare with strong profit margins. Patients trust you over Sephora.

Use “step-up” consults — a patient may start with a $600 treatment but later convert to a $12,000 procedure once trust is built.

Non-surgical services are often the best gateway into long-term patient relationships.

3. Invest in Digital Presence That Drives Demand

Most patients now start their journey online. If your website looks dated, loads slowly, or lacks before-and-after galleries, they’ll move on.

Focus on three essentials:

Website refresh — modern design, clear calls to action, mobile-first.

SEO content — publish procedure guides that answer common patient questions (“How long does breast augmentation recovery take?”).

Social proof — consistent Instagram posts, patient video testimonials, and Google reviews.

The practices growing fastest aren’t just excellent clinically. They dominate online visibility.

4. Control Costs Without Sacrificing Care

Profitability isn’t only about top-line revenue. Rising staff and supply costs can eat margins fast.

Optimize scheduling. Fill gaps with non-surgical treatments. Use reminder systems to reduce no-shows.

Track supply usage. Negotiate with vendors for bundled pricing. Avoid over-ordering perishable products.

Cross-train staff. Aesthetic coordinators can also manage social media, giving you more impact without new hires.

Efficiency frees margin without cutting the quality patients expect.

5. Elevate the Patient Experience Into a Business Asset

Patients aren’t just paying for outcomes. They’re paying for how they feel throughout the journey. That experience drives word-of-mouth referrals, repeat business, and higher willingness to invest.

Personalize every touchpoint. From consult to follow-up, patients should feel recognized and cared for.

Simplify the financial process. Transparent pricing, easy financing options, and digital payments reduce hesitation.

Ask for reviews when satisfaction is highest. Happy patients are your best marketing.

A premium experience justifies premium pricing.

Final Word

Elective medicine practices can no longer rely on reputation alone. Competition is fierce, costs are rising, and patients have choices. But with memberships, service mix expansion, a strong digital presence, tighter operations, and unforgettable patient experiences, your practice can thrive no matter the market.

Now go make the impact you were meant to make.

09/27/2024

Google Ads grants are not like other grants. For most grants, there’s a limited amount of funds that nonprofits must compete for. Google Ad grants differ. If you meet the eligibility criteria, you’ll have no problem getting approved.

https://lead-grow-thrive.com/empowering-nonprofits-how-google-ad-grants-amplify-causes-worldwide/

Empowering Nonprofits: How Google Ad Grants Amplify Causes Worldwide by Nicolay Kreidler | Aug 19, 2024 Every week when I review my client’s stats I wonder why so many non-profits leave a staggering $10,000 worth of completely free advertising dollars every single month on the most important digit...

08/30/2024

Storytelling is a powerful tool for non-profits to connect with audiences, inspire action, and drive change.

This fill-in-the-blank template will guide you through creating a compelling narrative about your organization's impact. Use this structure to craft stories for your website, social media, email campaigns, or fundraising appeals.

https://lead-grow-thrive.com/the-non-profit-storytelling-template-craft-compelling-narratives-that-drive-action/

The Non-Profit Storytelling Template FollowFollowFollowFollow The Non-Profit Storytelling Template: Craft Compelling Narratives That Drive Action Storytelling is a powerful tool for non-profits to connect with audiences, inspire action, and drive change. This fill-in-the-blank template will guide yo...

08/12/2024

15-Minute Marketing Audit for Mission- Driven Organizations: Quickly Assess and Improve Your Impact.

In just 15 minutes, you can gain valuable insights into your organization's marketing efforts. This self-assessment tool will help you identify strengths and areas for improvement in your marketing strategy. Let's amplify your impact!

https://lead-grow-thrive.com/15-minute-marketing-audit-for-mission-driven-organizations-quickly-assess-and-improve-your-impact/