Shivani SMM Ninja Consultancy

Shivani SMM Ninja Consultancy Facebook & Instagram Ads Expert helping Small business owners EXPLODE their top Line & increase their Brand Awareness!

Courageous, determined, and always fighting for what is right. No movie is complete without - The Hero ! Meet the next a...
11/30/2023

Courageous, determined, and always fighting for what is right. No movie is complete without - The Hero !

Meet the next archetypal journeyman who sets out on a quest to find something of value. The Hero faces many challenges along the way but ultimately triumphs and learns something important about themselves in the process.
We all have the potential to be Heroes. We must find our quest and follow it through to the end.

Brands aiming for , make sure the hero is evident in your and because you are yourself as a champion for your customers .

Think : Marvel , Adidas , Duracell

In 1919, Carl Jung coined the name "ARCHETYPES". He believed that archetypes provide an innate understanding that makes ...
11/07/2023

In 1919, Carl Jung coined the name "ARCHETYPES".

He believed that archetypes provide an innate understanding that makes the question of what drives a customer to a UNNECESSARY! By understanding and identifying these - we can more easily develop long-lasting relationships with our customers.

Archetypes can help define brands in a variety of ways.

They unlock core attributes and , helping businesses to better understand their customer base.

Whether a brand is seeking to develop its initial concept, source materials & production techniques, guide , or articulate its value for the customer, play an important role in every aspect of identifying a brand for the long term!

As patterns of understanding, archetypes define the emotive qualities that draw us to certain brands. Think - / / ?

They help businesses understand what their customers see in them, what they expect from them, and how they are connected to and different from other brands.

In short, archetypes provide incredible value to brands seeking to better understand and serve their .

In the coming weeks, I will explore twelve of these archetypes, their qualities, and how they can help shape a brand.

Can be the for ? Let's find out soon!

Vanity easily overtakes wisdom , but sometimes it also overtakes common sense . Plan wisely ! Article on the aftermath o...
01/05/2023

Vanity easily overtakes wisdom , but sometimes it also overtakes common sense . Plan wisely !

Article on the aftermath of VANITY MARKETING is up on Linkedin.

Link in bio .














Work for others :🚫 Never felt connected to my purpose 🚫 Felt only optics at work,  zero Impact , lead to more frustratio...
12/17/2021

Work for others :
🚫 Never felt connected to my purpose
🚫 Felt only optics at work, zero Impact , lead to more frustration
🚫 Only motivation was the salary at the end of the month
🚫 Alwqys working on someone else's agenda - zero clarity
Eventually all of the above lead to a poor mental health and a lack of interest in everything
Work for self :
✅ You work for IMPACT, Not for OPTICS
✅ I feel connected to my clients as I am part of their journey
✅ I feel fueled by the purpose of serving small business owners
Also , no BOSSS, just saying 🤪
Wherever you are in you journey of work , self or others - as far as you feel alive... that you feel seen and heard , you feel driven - that is where YOU BELONG❤











What is a Flywheel effect? The Flywheel effect is a concept developed in the book "Good to Great". No matter how dramati...
12/07/2021

What is a Flywheel effect?
The Flywheel effect is a concept developed in the book "Good to Great". No matter how dramatic the end result, good-to-great transformations never happen in one fell swoop
The process resembles relentlessly pushing a giant, heavy flywheel, turn upon turn, building momentum until a point of breakthrough, and beyond! BOOM ! 👊
This is true for MARKETING EFFORTS. NO one single paid campaign , one trending REEL , one VIRAL post or ONE good client will make it happen overnight.
Marketing is like COMPOUND INTEREST , as shown in the chart , what you re-invest in your business with that ONE success you had will define the longevity of your BRAND. That COMPOUNDED growth is what builds in the long run.
Keep INVESTING> KEEP GROWING ! ✌🏽
!

Hola! I am Shivani , Let me introduce myself :🧡Married to my best friend + a mom of a 3 yr old  🧡PODCAST HOST 'stalk_mor...
12/02/2021

Hola! I am Shivani , Let me introduce myself :
🧡Married to my best friend + a mom of a 3 yr old
🧡PODCAST HOST 'stalk_more
🧡Social Media Ninja | FB & IG Ads Expert
🧡 Click Funnels Specialist
🧡Ex Marketing Manager VANS, Ex Brand Manager - DIAGEO!
🧡I HELP Business owners use social media for growth hacking and exploding their business.
🧡HOME DECOR Enthusiast



Let's talk Duopoly of Giants of Digital AD world. Google & Facebook together account for 60% of market share. That's HUG...
11/19/2021

Let's talk Duopoly of Giants of Digital AD world. Google & Facebook together account for 60% of market share. That's HUGE in every respect!
" Go where you customer are" - philosophy is being adapted by brands and spends on traditional media is being cut off (eg - print & TV) and deployed on these 2 mediums to get the best ROAS.
Of course , its a no brainer that the accurate data that these 2 platforms offer brands to advertise is unmatchable. by any other publisher. Amazon is slowly getting there.
Google is Intent-driven. Facebook is Behavior-driven & Amazon offers you *transaction-driven data*!
So when you plan you ad - budget , as a brand explore all 3 to know where do you get best ROAS from to scale your business.
IF you need Facebook driven data to increase your bran's engagement or conversion - the *lookalike* feature of Facebook is unmatchable. Reach out to me through the link in BIO and we can get on a call to strategize for your brand!.

📦THE MOVING BOX's theory! In business OR in life , nothing is permanent or BINARY. This picture here is quite self-expla...
11/12/2021

📦THE MOVING BOX's theory! In business OR in life , nothing is permanent or BINARY.
This picture here is quite self-explanatory & I will not tell you that - things will get better! BECAUSE THEY WILL>THEY ALWAYS DO✌
I want to tell you this - in every phase in life - you are going through something - best>good>bad>worst: this is the cycle of life. And that's how life works for most of us🤷‍♀️
📦But I use a technique called moving BOX's theory to tell myself this - some of the boxes are UP, some boxes are down - and this way I can rationalize the situation and make the best of it!
So what are these boxes? I have MY 7 BOXES defined, they are :
📦PHYSICAL Health
📦Family
📦Money
📦Relationship
📦Career/ Job/ purpose
📦Hobby/passion
📦MENTAL HEALTH
AT any phase: I see how many boxes are up, and how many boxes are down.
📦2016 picture: I have Physical health, Family, Relationship, Hobby all up! than Money, Career, Mental health - all down. Can I do something about the down boxes? Career & Money - can try, mental health - definitely yes. Should I be happy/grateful for the boxes that are up? HELL YES!
📦2021: Currently 5 out of 7 boxes look good. I am not sure how long it will be like this - BUT I know boxes will again move.
☀️Moral of the Story: Your situation will keep changing. No situation is BINARY OR PERMANENT! There are always boxes up & some down. If you can help with some boxes, take action! Rest will take care of itself!
SO, What are your boxes? How are they moving? Let's Chat.















"The Successful Warrior is the average man, with a LASER - LIKE focus " - Bruce Lee
11/10/2021

"The Successful Warrior is the average man, with a LASER - LIKE focus "
- Bruce Lee

Hi There ! Are you a small business owner - who absolutely manages each and every part of the business and loves doing i...
10/29/2021

Hi There ! Are you a small business owner - who absolutely manages each and every part of the business and loves doing it!
Are you using IG for all your updates and launches? but now you want to take it to the next level?
If you are looking for paid marketing - make sure you have all these 'MUST- HAVES' in place !
Let me know if the DM or comments if you have any apprehensions on these or more! Let's discuss!

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