Sembyotic

10/31/2024

How do you market to each of the key players in the buying process the contains multiple stages and teams of people? The B2B Buyers’ Journey is an adventure in group dynamics and is anything but linear. Adam Koontz breaks it down. Get the infographic.

https://sembyotic.com/blog/mastering-the-b2b-buyers-journey/

10/22/2024

The B2B Buyers’ Journey is an adventure in group dynamics and is anything but linear. Each contributor to the buying process may gather information independently and prioritize features and benefits based on their role within the organization. So how do you market to each of these key players in the buying process? Adam Koontz breaks it down.

The B2B buyer's journey is long and complex, involving multiple decision-makers, and stages. Follow this guide to align this journey with your digital marketing strategy.

09/06/2023

Yes, you really can create one landing page for both organic and paid promotions. How? Get the template and the checklist, and get to work. https://sembyotic.com/how-to-create-effective-landing-pages-for-sem-and-seo/

Learn how to create a landing page using the key ingredients for SEM, SEO and CRO. A well-built landing page with strong offers should convert for both paid promotions and organic search.

06/22/2023

For many of our B2B customers, the largest concentration of high-volume keywords falls into the informational search intent category. In this article, we’ll show you a strategy that leverages video to dramatically boost your rankings for these pages, and we’ll provide you with ways to make the whole process more efficient.

Leverage video to boost your informational intent SEO strategy and results, and review these steps to make the whole process more efficient.

05/11/2023

Accessibility best practices are SEO best practices. Yet, currently, it is estimated by WebAIM Institute for Disability Research, Policy, and Practice, that only 3% of the internet is genuinely accessible to people with disabilities. Combine this stat with the knowledge that Google is committed to making the web more accessible, and you have some compelling reasons to ensure your website is genuinely accessible.

https://sembyotic.com/web-accessibility-and-seo-its-time-to-act/

The impact of web accessibility best practices on SEO is becoming evident. If you haven't yet addressed your website’s accessibility, it's go time.

04/10/2023

Before you or your graphic designer starts creating images or graphics for your website, consider these guidelines for optimizing them for search results. This is often an overlooked SEO opportunity.

Website design projects should include a plan for image optimization for SEO. Follow these tips to ensure your visuals will appeal to humans and technology.

11/25/2022

How do you go from $200K monthly ad revenue to $1.2 million – for a 500% increase? Step 1: Read the SEMbyotic Customer Case Study on TCS.

An award-winning SEM initiative: From $200K monthly ad revenue to $1.2 million - a 500% increase. How SEMbyotic helped Transportation Compliance Services (TCS) grow their ad-generated revenue.

11/21/2022

This Thanksgiving, we're grateful for great clients like TCS and a fantastic ad management team! Without either, we would not have earned the SEL Award this year!

We’re honored to be named the Search Engine Land Award winner in the “Best Overall PPC Initiative - Enterprise” category for our entry How SEMbyotic Helped Transform TCS By Growing Revenues 500% During the Pandemic.

11/15/2022

So excited to see our Founder Adam Koontz on the Q&A panel at SMX Next today!

11/15/2022

Now's your chance to get your digital marketing questions answered by select winners of the 2022 Search Engine Land Awards - including SEMbyotic's Founder, Adam Koontz!

Learn actionable tactics for overcoming today's critical SEO and PPC challenges -- and future-forward strategies to prepare for what's next in search.