MKTGsmith

MKTGsmith Marketing Consultancy, specializing in wedding industry businesses and small local businesses in California & beyond.

Services include brand strategy, social media & digital messaging.

04/30/2021

A few minutes well spent. Check it out & tell me you’re NOT motivated to do great stuff today!

Happy Friday! 😉🥂☀️

03/25/2021

E-Blast for landing in mail boxes now!

Redesigned & refreshed strategy to drop relevant information effectively to defined & segmented market.

LOVE to make things happen for our clients. 💜💜💜

Are you selling to millennials?Where will you get in front of them?Millennials (ages 23-38) are the largest consumers of...
03/18/2021

Are you selling to millennials?

Where will you get in front of them?

Millennials (ages 23-38) are the largest consumers of social media in our population. They are also the most persuadable crowd on social media.

This generation is very comfortable not only purchasing on-line, they do almost ALL of their research on-line.

💡Brand awareness drives sales.

💡Brand awareness starts on social media for this generation.

🎯Is your marketing hitting the target? Are they seeing your brand, product or service in their feed? Do they like what they see?

💬More to come on marketing to millennials in future posts.

For almost daily Marketing 411 - follow on IG 😉

🙋🏻‍♀️ Long time color NERD here (or colour - where I come from).I have studied & used color psychology in my work for ma...
02/26/2021

🙋🏻‍♀️ Long time color NERD here (or colour - where I come from).

I have studied & used color psychology in my work for many years. First, in my work as a marketing & sales director in the financial services industry then in my floral & event design business and now as a marketing & branding dork in my consulting business.

So, I’m going to start a series of posts about color & branding on the INSTAGRAM feed (). It’s a bit of a passion project - hope you’ll tune in. Color theory is wildly fascinating & helpful in business.

Interested in more? I’ve been a forever fan girl of Leatrice Eiseman - International Color Expert - the color maven behind & in conjunction with Pantone’s color of the year.

All the action or inaction.Your future success starts right here in the now. Success happens day by day - not out there ...
02/26/2021

All the action or inaction.

Your future success starts right here in the now. Success happens day by day - not out there in some nebulous of the future.

What does your vision require of you today?

The manipulation is REAL. The algorithms ARE 100% absolutely manipulating you.Yes, I watched the movie The Social Dilemm...
11/13/2020

The manipulation is REAL. The algorithms ARE 100% absolutely manipulating you.

Yes, I watched the movie The Social Dilemma. I found it horrifying - vowing to change my ways and paying more attention to guards against getting sucked down the rabbit hole every time I go on for “work". In conversations about it this week, I have put a lot of thought into how it is useful and dangerous.

In the last four years, the platforms have only picked up steam. Over that time, I have spent time curating my feeds like a feign. Seeking out positive reinforcement and information is one of the beauties of social media and how the algorithm works - to your favor if you hone it.

From a marketing standpoint, I’ve always asked the question - why would I not want to see more things that are specifically in my field of interest? I want content that is of interest to me, that CAN inform my consumer decisions.

I have trained my algorithm to bring me things I care about. Reliable news sources, words from my favorite authors, pictures from my favorite places, food I want to make, and yes, things I’m interested in purchasing populate my feed. I created categories on IG - when in need, for some calming influence, inspiration, or a quick pick me up, it’s at my fingertips. And the more I “play” the system, more of THOSE things come to me.

Because of all this, social media is still one of the best ways to get your word out. In fact, it is highly effective in targeting your market incredibly well by bringing them what we know they are interested in.

We all have to set healthy parameters for ourselves. For example, I NEVER allow myself to impulse purchase off of social media. If I’m interested, I save it and go back at some point. I also am working hard on not going online to just cruise around - to go with intention and set a timer so I don’t get sucked down the hole. Self-regulation is challenging in all things. Social media is this era’s challenge in that regard - no doubt about it.

Just another perspective.

Confused about what to focus on in your Social Media? It’s a challenging time for many customers and businesses as we na...
10/05/2020

Confused about what to focus on in your Social Media? It’s a challenging time for many customers and businesses as we navigate through the extra pressures of recovering but still depressed economy.

Here are a few things objectives that will keep you on track during this time. It is not so much a time to be pushing products and services, as it a time to connect, share your values, reassure and continue messaging your core business values to your customers.

1.Connecting with your current customers to ensure they’re happy with their current relationship with you. How can you make them more comfortable and feel reassured that they’ve made a good decision in choosing you? When things are unstable and unsure, reassurance goes a long way. They want to know you are solid, progressing forward and CARE.

2.Broadening your base is another way of saying extend your reach but gaining new customers and fans. This can include new offerings, easier options, new ways of doing business. WHAT are your customers looking for, what do they need from you? Sometimes it’s good to ask them. Be open to the feedback - it’s GOLD. Consider a short survey to ask your customers what they need from you, how the experience can be improved.

3.Simplify what you’re doing. Look at your communication cycles (internal and external), look at your systems, look at your processes. Things are seriously changing, get on board! Analyzing these things will find you time, ease and the ability to get lean and more effective at what you do. You be surprised to find margins of profit and savings for your customers, allowing you to compete on cost and price. Share new and improved customer experiences in your social media.

🌱Taking care of YOU as a business owner & entrepreneur is critical to the overall success of your business & brand. So w...
07/22/2020

🌱Taking care of YOU as a business owner & entrepreneur is critical to the overall success of your business & brand. So wellness will be a focus of posting & the newsletter in addition to marketing know how.

This summer one of my Covid projects was a class through Yale University: The Psychology of Wellness. Really - it’s the science of feeling good & how to make it happen. I wish I had known this stuff 20 years ago! But I’ll share it in little bite sized chunks with anyone who’s interested.

Speaking of newsletter - it will be quarterly beginning next week. If you want in on the positivity & goodness - easy sign up link through the BIO up above ⬆️.

Be well, be happy, be free,
C

Marketing Simplified.
07/16/2020

Marketing Simplified.

Going LIVE tomorrow!It took a pandemic for me to build a website... Excited to get rolling with new projects, make new c...
07/15/2020

Going LIVE tomorrow!

It took a pandemic for me to build a website...

Excited to get rolling with new projects, make new connections & thrive. 🥂

Local economist shares Post Covid-19 forecast. Live link to the article & video in our BIO above. Featured is one of my...
04/30/2020

Local economist shares Post Covid-19 forecast. Live link to the article & video in our BIO above. Featured is one of my favorite local businesses Brett at . We ARE going to through this & we are going to thrive again! ☕️

Keep the faith! 🙏🏼🙌🏼

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San Luis Obispo, CA
93401 - 93403, 93405 - 93410, 93412

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