Reconnaissance Market Research

10/24/2025

We’re excited to be attending the 95th Annual Illinois Credit Union League Convention in Chicago!

If you’ll be attending, be sure to stop by our table in Salon D and meet Chris Riepe, our Senior Vice President of Insights and Analytics. Chris and our team specialize in helping credit unions turn data into action, from uncovering member insights and improving satisfaction to identifying new opportunities for growth.

Whether you’re looking to enhance your member experience or make smarter, data-driven decisions, we’d love to connect and show you how our insights can help your credit union thrive.



https://zurl.co/HjmDC

10/06/2025

Welcome to the Team!

We’re thrilled to welcome John Delgado as our new Director of Business Development at ReconMR! John brings nearly two decades of experience in market research sales development, client relations, and marketing strategy, delivering a proven track record of driving growth and building strong partnerships.

His client-first approach compliments his passion for building innovative, successful partnerships and helping organizations reach their goals. With his vast experience in online, telephone and multi-modal data collection, we could not be more thrilled to have John on the team!

09/23/2025

We’re excited to have Director of HR & Call Center Operations, James Reidinger, representing ReconMR at the Coastal Bend Society for Human Resources Management 2025 Annual Conference: Pathways to Progress on September 24th!

James will be speaking at the conference, sharing how leaders can build resilient, future-ready teams at the session “Replace Yourself!: Building Agile Teams Through Cross-Training and Leadership Readiness.”

Attendees will learn:

• How to create a succession plan tailored to your needs
• Removing the fear of being replaced while preparing your successor
• Identifying the key attributes for critical roles
• Preparing to fill roles before the need arises
• Knowing when to promote from within vs. hire externally

Be sure to check out his session as he shares strategies that help organizations grow stronger through smart planning and empowered leadership.

09/05/2025

We’re excited to be attending the 2025 Corporate Researchers Conference (CRC) in Chicago!

Members of our team will be on-site to connect, share ideas, and learn alongside fellow research professionals. And be sure to catch our ad on the official CRC app.

If you’re attending CRC, we’d love to connect in person — let’s talk about advancing research together. See you in Chicago!

09/02/2025

We look forward to seeing everyone in Dallas, TX for Cornerstone’s ELEVATE: Credit Union Leadership Summit Sept. 2nd – 4th! We’re excited to be amongst leaders in the credit union movement, and look forward to discussing how we help credit unions evolve.

Be sure to stop by our booth #111 to learn more about who we are and why experience matters.

08/22/2025

We are very proud of the outstanding job delivered by our Director of Advanced Analysis and Study Design, Luke Thelen, PhD, during his presentation, “Treating an Epidemic Nonresponse: Methods for Maintaining an Annual Community Health Survey over Time”, co-authored by Angelique Uglow, Executive Vice President, and Lindsey Hendren, PhD, Marketing Research Analyst.

A huge thank you to PAPOR for the opportunity to connect, exchange ideas, and advance the field of public opinion and survey research.

08/05/2025

At ReconMR, we’ve spent decades helping transit agencies across the country understand their riders, improve service, and make data-driven decisions.

Our Transit Insights Newsletter, The Transit Brief, delivers:

✅ Rider experience trends
✅ Best practices in survey research
✅ Real-world case studies from local agencies
✅ How ReconMR Insights can help with better planning and funding decisions

Check out The Transit Brief to read more about our work with Sound Transit, and how our services to reach their goals.

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📩 Sign up today to receive news and updates on Transit Research and Insights, and more about ReconMR’s work with Transit agencies.

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When it comes to transit initiatives, the most important opinions are those of your riders. Their experiences determine how they feel about their local transit agency, how they use their services, and whether they’ll support future initiatives.

02/05/2025

We're excited to share that ReconMR was recently named Data Collection Provider for Gallup's U.S. Phone Survey Work

This is an exciting opportunity for our company and we're thrilled to working closely with the team at Gallup to ensure long-term success for their telephone research projects.

Check out the full update here: https://zurl.co/h3Jve

We're excited to share our latest success story. Please see our recent press release, providing more detail.

12/04/2024

Our latest blog post is part of our 30 Years - 30 Stories series and shares about a very challenging project that became a success, thanks to our problem solving team. Check it out here: https://zurl.co/xEdM

ReconMR has conducted thousands of research studies over the past 30 years. They all take up a small piece of our memories, but a few are just more interesting and stand out more than others. For many years, starting in the late 90’s, ReconMR conducted a large annual tracking study for a major har...

11/14/2024

https://zurl.co/YCPX

𝐖𝐡𝐚𝐭 𝐒𝐭𝐨𝐫𝐲 𝐈𝐬 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐃𝐚𝐭𝐚 𝐓𝐞𝐥𝐥𝐢𝐧𝐠? 📖 We serve a fascinating industry and one that goes beyond…

10/10/2024

🎉 Celebrating 30 Years of Insight and Innovation! 🎉

This year, ReconMR marks three decades of delivering high-quality data collection and research solutions to help organizations make informed decisions. Over the years, we’ve blended traditional methods with cutting-edge technology, adapting to the evolving needs of our clients while staying true to our commitment to excellence.

Thank you to our incredible team and valued clients for being a part of this journey. Here’s to 30 years of insights—and many more to come!
https://zurl.co/XX4w

If you've been following along, you might be aware that this year marks a significant milestone for ReconMR as we celebrate 30 years of delivering exceptional, data collection, insights and data-driven solutions to the marketing research industry. Since our founding, we’ve been dedicated to helpin...

08/29/2024

🔋 𝐓𝐡𝐞 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐞𝐝 𝐄𝐧𝐞𝐫𝐠𝐲 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐇𝐨𝐰 𝐔𝐭𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐀𝐫𝐞 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐏𝐨𝐰𝐞𝐫 𝐚𝐧𝐝 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 🌱

Electric utilities are transforming the energy landscape with Distributed Energy Resources (DER) programs, enhancing efficiency and resilience.

This article dives into the critical role DERs play, how they're distinct from Virtual Power Plants (VPPs), and the incredible impact of initiatives like PG&E's EV V2G program and Green Mountain Power’s home battery program.

Read the article here: https://www.linkedin.com/pulse/distributed-energy-revolution-how-utilities-redefining-power-efficiency-gzerc?trackingId=C3sqUlIwT6671m16cn2r2Q%3D%3D&lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BV433VfIWSEedLzK8%2Bzof3w%3D%3D

by Christian Riepe Electric utilities are increasingly turning to Distributed Energy Resources (DER) programs to enhance energy efficiency and meet growing demand. As the energy grid becomes more decentralized and the push for renewable energy intensifies, DER programs are proving to be essential to