Apryl Syed Consulting

09/29/2022

Having high employee NPS numbers can bring your brand a 50% reduction is the cost per hire and reduce turn over by 28%, who isn't into that. https://buff.ly/3raClzV

Here are some key things to consider when activating your employees to become the authentic voice of your employer brand.

09/16/2022

Interesting article on the economy and how to watch retail for signs of slowing. As you prepare for the holiday season, it may be time to think outside of the box regarding revenue. If you are running slightly lower as a smaller organization than in previous years, they may be a reason why. Things like, lower-priced items, reaching a different target, and going up the market to unaffected consumers may be strategies you want to take during this time. A wise CEO I worked for previously () said "during a slowdown, there is an opportunity for a land grab. When everyone else is pulling out of advertising if you go in, you can grab more customers and come out of a downturn faster than others". It worked for his business. How are you getting creative? https://buff.ly/3RV5nPN

The biggest companies in America — including Apple and Walmart — are beginning to see cracks forming in consumers' willingness to spend.

09/08/2022

Who is feeling the squeeze on marketing metrics? Where does your company compare to this list of what is being focused on? In my experience, it has always been a balance between results and brand awareness. I found a link between the two - or a swell that helped improve overall campaign results. What is your experience?

Despite return on investment emerging as the effectiveness metric increasing most in emphasis over recent months, marketers are concerned their companies could be guilty of tunnel vision.

03/01/2022

This is often something that is forgotten in marketing. A customer asks you a question, you answer it, no one knows any different.

Why not take that same question and write a blog, or create a piece of content that can be downloaded from your website.

If your customers are asking a question it is likely that your potential customers are also curious about the same.

What content have you reused in unique ways?

02/28/2022

Personal development is a never-ending journey.
There are no shortcuts and no easy answers.

It takes time, effort, and perseverance to achieve your goals and become the person you want to be.

But it’s worth it.

Every step along the way is an opportunity to learn, grow, and become stronger and more capable.

So don’t give up on yourself – keep pushing forward, be grateful for the progress, and trust the process!

02/27/2022

Memory is a complex thing - It allows us to shape a vision of the world, the people in it, and mostly, ourselves and the personality we hold.

Nevertheless, the endless amounts of information we’re bombarded with daily make it hard to remember things well.

But listen, there isn’t a good or bad memory. There’s just trained and untrained memory!

Because just like any skill, memory is represented by a set of neurons in the brain that fire and wire together!

I personally started playing some memory games on my phone to help improve my memory.

So take these 6 tips and start improving your neural networks TODAY!

02/26/2022

It is a common misconception that intuition and ego are in opposition to each other.

In fact, they are two sides of the same coin.
Intuition is what tells us when our egos have gotten out of control.
When we rely too much on our egos, we can become inflexible and close-minded.
Intuition is what helps us to open up to new possibilities and be more creative.

Think of it this way - The ego is hard-wired to make you identify with your body, profession, self, etc.
Oppositely, your intuition is your brain's ability to piece together seemingly unrelated things to help you double down on massive opportunities and improve that 'self' the ego is focusing on.

In your personal development journey, make sure to integrate ego and intuition so that they can work for each other!

02/25/2022

Everyone procrastinates. But if you’ve been procrastinating more and more lately, it might be because your inner voice is telling you to avoid the task at hand.

Perhaps you even let it stop you from taking action at all.
Avoidance is the most common reason why we procrastinate.
Our avoidance is usually driven by the discomfort that comes with actually doing the thing we're avoiding.

This is how our inner voice convinces us to postpone it!

But hey, listen, remember that you are the one that holds the wheel and is in control.

The best way to get out of inaction is to determine, what is one thing you can do to get closer to your goal. Promise yourself, to do something small today.

I love who talks about using her 5, 4, 3, 2, 1 count down so that your mind CAN'T negotiate with you to procrastinate. Her work on this subject is exceptionally inspiring.

Find your way to encourage movement in yourself.

02/24/2022

It can be difficult to see the good in you when you're so focused on whatever you think is wrong with you- whether it's your weight, hair color, or anything else.

It takes practice and patience before we can start appreciating all the things about us that make us unique and special.

Top that off with external programming we took from others, and boom, loving yourself becomes almost impossible.

You can train your brain otherwise, though.
Ditch external validation.
Ditch perfection.
Ditch self-guilt-tripping.
Be the source of love.

This is how you will experience the best change in your life that will ultimately impact everyone around you.

02/23/2022

Inner peace is the state of being mentally and emotionally calm and composed.
It is the opposite of anxiety, stress, and anger.
People who have inner peace are more productive and happier.
They are less likely to get sick and have fewer negative thoughts.
But the thing is that the outer world will try and rob you of that inner peace!
This is why you have to learn how to protect it.

I recently read an article in that talks about how those that are making trades for investments are so much more successful at making money when they listen to happy music.

You can control your mood - you can do things to help create more inner peace.

Take these 6 tips and establish an impregnable shield to your inner peace.

02/23/2022

Success is often a double-edged sword.

It can be rewarding and fulfilling, but it can also be stressful and overwhelming.

On the one hand, you may feel like you’re on top of the world.
But on the other hand, you may feel like you’re constantly under pressure to maintain your high level of achievement.

And let's be real - On the outside, people see the end result, which is your success, but really, the rough patch is only visible to you!

I have recently seen a whole host of posts where people are being open about some of the challenges and disappointments they have faced along the way to their success as a way to encourage others.

What is happening along with your journey to success?

02/18/2022

What does it take to be a successful person?

Well first off, it is important to dare to move differently from others.
If you think about it, you will see that many of the most successful people in world history have done things their own way and not necessarily what everyone else was doing at the time.

They dared to do something different, and they achieved success because of this mindset.

The same can apply to any person who wants to achieve success in life.
You should move differently from others if you want your efforts to achieve success to pay off big dividends down the line!
Nevertheless, don’t be afraid to take ideas from the good moves of others and reverse-engineer them.