Boxcat Creative Communications

Boxcat Creative Communications "We tell a great story. Yours."

Sonic working their way into this story. There's a PR person in the wings making this happen šŸ˜Š
02/09/2026

Sonic working their way into this story. There's a PR person in the wings making this happen šŸ˜Š

Baker Mayfield discussed his growth with the Tampa Bay Buccaneers, his respect for Sam Darnold, thoughts on Kevin Stefanski and his new Sonic partnership.

Jargon isnā€™t just an aesthetic choice. It dilutes meaning, erodes trust and makes writing harder to understand ā€” or care...
01/13/2026

Jargon isnā€™t just an aesthetic choice. It dilutes meaning, erodes trust and makes writing harder to understand ā€” or care about.

Jargon dilutes meaning, erodes trust and makes writing harder to understand ā€” or care about

This is a great reminder. Don't let that wonderful piece of coverage languish. There's so much you can do to amplify the...
06/25/2025

This is a great reminder. Don't let that wonderful piece of coverage languish. There's so much you can do to amplify the impact of your earned media coverage.

Maximize the impact of your earned media coverage with these nine strategies.

Good advice here. Never let this question go unanswered. It really is a freebie and probably your best opportunity to sh...
04/10/2025

Good advice here. Never let this question go unanswered. It really is a freebie and probably your best opportunity to share your insights in exactly the way you want them shared!

That closing interview question is potential free earned media. Itā€™s a chance to reinforce a key message, extend the story, and make it more compelling.

I went to brunch recently with a group of friends who had all worked at an advertising and PR agency together some years...
03/31/2025

I went to brunch recently with a group of friends who had all worked at an advertising and PR agency together some years back. We got to talking about AI and the voiceover business and what AI had done to that line of work. Here's a good story on the "Bluetooth Lady" and where she thinks advertising audio is headed.

Kristen DiMercurio went viral on TikTok when she revealed she was probably the voice of your Bluetooth speaker ā€¦ and your headphones ā€¦ and that gadget how-to video ā€¦ and your insurerā€™s call center.

Timely as I've really started to notice these influencers in my feed lately.
03/27/2025

Timely as I've really started to notice these influencers in my feed lately.

The site, once known for wonky posts and career congratulations, has become a path to stardom for workers who arenā€™t afraid to inject a little personality.

The No. 1 reason quotes fail is because no one ever said them.
02/05/2025

The No. 1 reason quotes fail is because no one ever said them.

Because corporate quotes don't have to be boring.

https://twitter.com/jappleby/status/1660632539160014848When this guy went viral for holding a beer instead of an iPhone,...
05/23/2023

https://twitter.com/jappleby/status/1660632539160014848
When this guy went viral for holding a beer instead of an iPhone,
went real-time marketing.

Within 48 hours, the brand:
- made him their social spokesperson
- gave him his own merch line?!
- took him to the next PGA tour stop

A social case study + analysis šŸ§µ:

ā€œWhen this guy went viral for holding a beer instead of an iPhone, went real-time marketing. Within 48 hours, the brand: - made him their social spokesperson - gave him his own merch line?! - took him to the next PGA tour stop A social case study + analysis šŸ§µ:ā€

Good thought starters. Set your intentions for 2023.
01/31/2023

Good thought starters. Set your intentions for 2023.

Work through this for yourself and with your team.

Take a breath before deciding if you should enter a conversation.
10/05/2022

Take a breath before deciding if you should enter a conversation.

Boathouseā€™s Geoff Gates says you should first ask these questions to ensure a sound social media strategy before jumping into a trending topic or major event.

The psychological sigh: If you want to calm down quickly, you need to make your exhales longer and more vigorous than yo...
08/16/2022

The psychological sigh: If you want to calm down quickly, you need to make your exhales longer and more vigorous than your inhales.

A dead simple breathing exercise can help you short circuit stress, according to Stanford's Andrew Huberman.

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