02/03/2026
The Role of Sales DNA in Predicting Performance
You can train skills. You can teach process. You can provide tools and coaching. But if the Sales DNA isn’t there, performance will always be fragile.
Helping You Hire, Develop, and Keep Great Employees SmartMoves! helps organizations save time and money by finding and selecting employees who love their work.
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SmartMoves! helps organizations save time and money by finding and selecting employees who love their work because they are a fit to the job and your culture. Engaged employees stay longer and are more productive. Let us help you attract and hire top talent, on purpose, rather than by accident, and then help you develop, manage, and coach your team.
We serve the entire United States and Canada, offering web based assessments and surveys, integrated training and executive coaching. We work with our clients to create a strategy that is sustainable for the long haul.
Barbara Spector, the Founder and President of Smart Moves, is an expert in sales force retention and development. She has a degree from Boston University, has been a guest lecturer at Syracuse University and is certified in over a dozen assessment methodologies. She specializes in and speaks on helping the C-Suite make effective hiring decisions to accelerate their revenue. As a member of SHRM, ATD the National Speakers Association, NAED, AA-ISP and NAPW, she has worked with companies like Merrill Lynch, US Bank, Citizens Bank, Woodruff Sawyer Insurance, Samsung, NEC, Raytheon, HCA & Sun Microsystems. With over 20 years of sales success, she has been a multi-million-dollar producer in her own right and recently named the Woman of the Year by the National Association of Professional Women.