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CFOAdam

Name: CFOAdam
Address: 5417 White Oak Circle, Sandston, VA, 23150, US
Telephone: +15403796548

Guiding Digital Marketing Agencies to Profitable Growth

12/07/2023

Consistently Interviewing Top Agency Talent Will Propel You to Rapid Growth

Why?

As you raise your prices
As you go after bigger/more sophisticated clients
As you profitably grow your agency

You’ll need more sophisticated/experienced team members to handle that new workload

Does it come at a higher “price”?
Of course

But, a rising tide lifts all boats

And you don’t want to be left in drydock when the best talent is going to work for your competitors

Do you currently attract the type of people that can handle this workload and deliver quality results?

If not - do you know how to make your business attractive so they come to you?

What makes someone an ideal candidate for your company?
Let us know in the comments

12/05/2023

Agency Owners, who is the most important person on your client-facing team?

A. Creative Director
B. Copywriter
C. Account Manager
D. None of the Above

Drop your answer in the comments

11/30/2023

Profitability doesn't grow on trees or magically happen

If I could help you make the money you WANT to achieve for your agency without focusing on cutting expenses - would that interest you?

Leave a comment of "Profitable Growth" and I can reach out to you or you can DM me directly

11/28/2023

Looking to invest in equipment for your business but not sure whether to pay in cash or finance?

Always look at the terms

Make sure the terms benefit you and not just the company giving them to you

If you can get 0% financing for 12-18 months, take it

That's free money
why not spread out the payments instead of paying everything upfront?

Also, don't forget the benefit of building up your business credit 💥

11/23/2023

Here's to a day filled with laughter, good company, and delicious food.

Wishing you and your loved ones a wonderful Thanksgiving celebration. 🦃🍽️

11/21/2023

Not having prices on your website stifles your growth as a marketing agencies

Number One Objection we hear when we ask why agencies don't have their pricing listed
"We're a premium/custom service CFOAdam..."

We don't care what YOU think you are
We care what your potential customers think you are

Because your prospect typed "Marketing Agency Near Me" into Google
Your result miraculously came up (thank the SEO gods)
They clicked over to your website
clicked onto the "Pricing" page
and bounced like a Super Ball when they saw "Schedule a Demo"

instead of

Package 1: Price
Package 2: Price
Package 3: Price

or at the very least "Starting at..."

Give the people what they want!!!

Stop gatekeeping
Start knowing and being confident in your pricing

Want to be more confident in your pricing?

Sign up for our Pricing Intensive
In 1 hour we'll get your pricing to work FOR you

AND

We guarantee you'll close a deal with the new pricing in 90 days or I'll give you a 100% refund

What do you have to lose?

11/16/2023

🛑Stop🛑 doing it all yourself

This is the top thing we learned from reading Dan Sullivan's "Who Not How"

The best part (spoiler alert)
Dan Sullivan didn't write "Who Not How"

He perfectly modeled his strategy by hiring Dr. Benjamin Hardy to write the book

Hardy is an expert in every sense of the word
He was able to bring Dan's message to life
He allowed Dan to focus on what Dan does best

Dr. Hardy was a Who for Dan

We take the same approach with my marketing agency owner clients

We are the Fractional CFO Who
We let them do what they do best

They spend less time worrying about their finances
They spend less time talking to their bookkeeper
They spend less time being frustrated with their finance team

They spend more time driving growth
They spend more time being creative
They spend more time leading their team
They spend more time making their clients soooooo happy 🤑

Do you want to make your clients soooooo happy?

11/14/2023

3 things to look at today to see why your agency's profit is lower in 2023

💰 How Many Discounts You Are Giving

💸 The Size of those Discounts

🤷‍♂️ Your Staffing Level

If these all increased from 2022 to 2023
You have a leaky profit bucket

Need help plugging those holes so your ship doesn’t sink?
DM Me

11/09/2023

How many hats are you wearing and which are draining the life out of you?

CEO
COO
CFO
CMO
Creative Director
Account Manager
Payroll Supervisor (as long as you are getting paid)
HR (is it ok to let people “duke it out”?)
Sales (who doesn't love cold calling?)
Marketing (your own business)
Bookkeeper (you hate QuickBooks too, right?)
Collection Agency (not the type of agency you thought you were running)

Of those hats, which do you 💚 LOVE 💚 wearing?
(How many fill you to the brim instead of drying you up like the Sahara?)
2 maybe 3?

Well, I have a solution for 1 of those hats that is draining you of life
(and decision-making capacity)

CFO

Luckily, We wear that hat (and bowtie) with pride

We'll give you
A Profitable Pricing Strategy
An Optimized Hiring Plan
Create Operational Alignment with your finances by allowing you to make data-driven decisions
Lead your finance team
and
Meet you where you are

So you can be your creative self and lead your agency to new heights

TL;DR
We make the least favorite part of your journey fun

Let us grab our bowtie and throw our hat in the ring to be YOUR Agency's Fractional CFO

11/07/2023

Will people ACTUALLY pay you this price?

This is the reality check that we ask every client when helping them set their pricing

Sometimes the answer is NO

Then we have two options
(or do we 😏)

The two most common options:
Don't offer that service at that price
Lower the price and not be as profitable

We prefer a completely different option
Increase the perceived value without increasing the cost of service

Want to increase the perceived value of your service?
Schedule your Pricing Intensive today

10/31/2023

3 Sneaky Great Things a Referral Program Does for Your Agency

1️⃣ Gets clients talking about your agency with other potential clients 📣

2️⃣ Gets your employees talking about your agency 📢
(yes your employees should be eligible to participate)

3️⃣ Gets complete strangers talking about your agency 🤯

Getting people (especially people in your "inner circle") to talk to people about the amazing things you are doing at your agency is one of my favorite paths for agencies to achieve Profitable Growth

Posting on social media is good
Running ads to drive traffic is great
Getting everyone around you excited (and incentivized) to refer you business is a non-negotiable in 2023

How much new business do you think you could drive (in the next 60 days) if you offered everyone 3% of the first-year fees on that new deal?

What about 5%?
Or 10%?

If the answer is 5 figures or more you need to do this today

But, the amount you offer needs to work with your pricing
Something as small as a 3% referral fee can be enough for someone to send you a deal worth tens of thousands of dollars

TL;DR
Incentivize the activities that are YOUR priorities
A healthy referral program does just that

Don't know how to set it up?
I'll walk you through it

Want to be part of my referral program?
I pay 💰 10% 💰 on deals that close

My Ideal Client (The best referrals you can make to me)
Digital Marketing Agencies
$2 MM- $10 MM in annual revenue
10-30 headcount
Looking to bring in more executive-level talent
Looking to make data-driven decisions using their finances as a tool

Above all else: Looking to achieve Profitable Growth

Address

5417 White Oak Circle
Sandston, VA
23150

Opening Hours

Monday	10am - 4pm
Tuesday	10am - 4pm
Wednesday	10am - 4pm
Thursday	10am - 4pm
Friday	10am - 2pm

Telephone

+15403796548

Website

https://www.adamkae.com/fractional-cfo

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