On Target Marketing

06/18/2026

One of the best ways to get more people seeing your Social Media posts and learning about your business is to have a contest! Today was really fun, I had the pleasure of writing down 199 names for a drawing for one of my clients, Great Lakes Counseling and Wellness Center.

199 people entered to win a 3 hour, 6 person private wellness party worth $300. They each tagged 5 friends they would bring with them, and we had a lot of new people knowing about this wonderful business. Just in that we reached 1200 people who were target customers. The best part was we ran this in May and June, and had a record May!

As you see in the video, they were so happy with the results they ended up giving away 2 parties for a total of 12 people to experience all the amenities.

Without giving away all the private deets, their reach was the highest ever, the engagement (shares, tags, comments, likes, loves, emojis) made it so more people are seeing the Wellness Center posts.

06/11/2026

Frankenmuth goes Broadway!!!

What a cool video to show the hospitality of the Bavarian Inn group of businesses! Of course we don’t all have the funds to do such a production, but an important marketing lesson here can be simply replicated.

When you saw this, you smiled, right? You saw familiar scenery you love, the music made you feel upbeat and the dancing and man in lederhosen doing cartwheels was awesome! (I mean, how do you do that in suede shorts?)

They evoked feelings in us:
Joy
Nostalgia
Happiness
Being welcomed & appreciated

The best marketing always connects with the customer in an emotional level. It invites and welcomes you, makes you smile or laugh, or connects with you on a deeper level…like “wow, they really know what I am dealing with”. It offers a solution or invitation that prompts you to act.

Here are some easy ways you can evoke emotion and connect with your marketing without having to do a song & dance:

Tell your story. Why did you decide to start your business? What is your favorite part of your role? Who do you want to help & how?

Show off the best features of your product or service in a way that makes people feel something. A video or photos of blissful people hugging a mini highland cow, enjoying a scrumptious meal together with family, or a stunning natural scene you spotted while going about your day. Connect emotionally.

It doesn’t all have to be shiny and happy. Think of the tree crews that are working to clean up the massive tree that split during a storm and the homeowners who are relieved; the sadness of loneliness and depression, relieved by the kind hand of a home health caregiver; and the iconic Budweiser commercials that tell a story from a horse or dogs point of view. Show how your business solves a problem and makes people feel better. Safer. Cared for.

Try this today. Whether its a beautiful photo, a 90 second story you tell on video, a written message of appreciation, or something else…connect with your audience emotionally. See what happens.

https://www.facebook.com/share/r/18kofG6jTU/?mibextid=wwXIfr

06/07/2026

Look what our friends at Elk Street Brewery & Tap Room and Michele Ellis of My Cup Of Media put together! Awesome work!!!

📢🚨NEW BEER ALERT🚨📢

ON TAP TOMORROW, JUNE 7TH!

📚✏️ Brewing for local education! 🖍🍏

​Elk Street Brewery & Tap Room is incredibly excited to be a part of a nationwide collaboration with Craft Beer Professionals and No Label Brewing Co. to support local education, with the release of 6-7 IPA!

​We sharpened our pencils on the numbers for this one:
📅 It releases on 6/7!
🍺 Comes in at 6.7% ABV!
🤤 Packs 67 IBUs!

​It’s a crisp and refreshing American IPA that tastes great and does good.

​We are keeping the impact local! For the entire month of June, a portion of the sales from every pour of 6-7 IPA will be donated directly to the Sandusky PACK Alliance 🐺 to support local kids, schools, and programs!

​Drinking great craft beer while supporting local education? That’s an A+ in our book! 💯

​See you on 6-7! 🍻

​

06/07/2026

When your business wants to support the community and bring people in, doing a fundraiser for a local cause is a win-win-win!

This is a great example of how to do just that. Elk Street Brewery & Tap Room is a perfect example of “Cause Marketing”…partnering with the Sandusky Junior/Senior High School Sandusky PACK Alliance by creating an exclusive microbrew and donating the profits back to them this June.

The brewery is owned by 3 local firemen from the Sandusky Firefighters Association, who have been a huge supporter of our community for decades. Not only do they help with both of the big Sandusky Chamber Of Commerce and City of Sandusky, MI events every year by donating countless hours of time to help with parades, fireworks, festivals, and more, they serve as volunteer firefighters and keep us all safe. For all of this, we are sincerely grateful.

For local businesses: See how this post told a heartwarming story that tagged multiple community groups that benefit from this cause? That increases your organic reach by sharing this information with their followers too.

What local cause can your business help out? Think of something that is important to you and that resonates with your clientele. Then reach out and offer to host a fundraiser. For a day, a week, sales of a specific product, or everything for a limited time. The partnership of private businesses and public causes is what makes our communities and businesses both thrive.

Kudos to my friends Michele Ellis from My Cup Of Media marketing agency and the team at Elk Street Brewery for making this community better every single day. You hit a homerun with this promotion!!!

Boss Babes of The Thumb
Heart of the Thumb "Businesses, Great Events, Hidden Gems and More"

📢🚨NEW BEER ALERT🚨📢

ON TAP TOMORROW, JUNE 7TH!

📚✏️ Brewing for local education! 🖍🍏

​Elk Street Brewery & Tap Room is incredibly excited to be a part of a nationwide collaboration with Craft Beer Professionals and No Label Brewing Co. to support local education, with the release of 6-7 IPA!

​We sharpened our pencils on the numbers for this one:
📅 It releases on 6/7!
🍺 Comes in at 6.7% ABV!
🤤 Packs 67 IBUs!

​It’s a crisp and refreshing American IPA that tastes great and does good.

​We are keeping the impact local! For the entire month of June, a portion of the sales from every pour of 6-7 IPA will be donated directly to the Sandusky PACK Alliance 🐺 to support local kids, schools, and programs!

​Drinking great craft beer while supporting local education? That’s an A+ in our book! 💯

​See you on 6-7! 🍻

​

06/03/2026

Every day your customers are bombarded with thousands of marketing messages.

Most are ignored. Not because they’re bad—but because there’s simply too much noise.

At On Target Marketing, we believe the best marketing isn’t about shouting louder. It’s about building relationships, earning trust, and connecting with the people who truly need what you offer.

✨ Relationship Marketing
✨ Strategic Messaging
✨ Real Connections

If your business is in the Thumb and relies on repeated visits from your customers and “word of mouth” to get new clients, I can help you with

✨ Customer Loyalty Programs
✨ Direct Mail, Email, or Referral Programs
✨ Social Media & Website Content Creation

I have an opening for one full service marketing client starting June 15. If you would like to meet and see how we could work together, you can book a free, no obligation 45 minute consultation here:
Calendly.com/ontargetlisa

05/13/2026

Thrilled to be helping John Bezemek with his marketing for this business!

In Michigan, you can legally act as your own general contractor (GC) for building a modular home that you will occupy, potentially saving significant costs. This involves managing subcontractors, securing permits, and scheduling site work (foundation, utilities) while the home is factory-built. It requires coordination of site prep, crane set, and finishing work.

Being your own general contractor is not for everyone, but the savings potential on the largest investment of your life can make it a good option for some. At Factory Direct Modular Homes, General Contractor John Bezemek will help you decide if it is right for you.

05/04/2026

This is excellent advice from the company that has been my main source of marketing…for many, many years, the only paid marketing I did was my Constant Contact email newsletter. The other tips shared are also excellent!

04/26/2026

One of my first “jobs” at my parent’s store was to keep the Hallmark cards nice and neat and stocked. Before I could even read the words, I was able to refill the planogram. Couldn’t reach the top few sections even on a stepstool, so I would get them ready for Dad or Waneta to put in the slots.

We also had a countertop box that had cubes with numbers to show todays date for ladies who were writing checks, and they held the Day Books and calendar cards we gave away. I loved keeping those filled. Then I got to help with the weekly restocking of bags and supplies under the counter.

Looking at these pics of those Hallmark plastic calendar cards, I realized what an awesome marketing tool they were! Lists all the card holidays to remind you how important it is to “care enough to send the very best.”

04/21/2026

Wellness Wednesday Tip:

When you call tech support because something froze up or crashed, what is the first thing they say? “Have you tried turning it off, unplugging, waiting a few minutes then turning it back on?” And then magically it works again!

Human beings are the same. When we get frustrated, overwhelmed, or can’t seem to figure something out, its our body’s way of telling us to unplug. Get up and move. Go outside and take a short break, walk and look at the signs of spring popping up all around us. Breathe deeply.
Inhale positive vibes, exhale 😮‍💨 stress. Do all this without your phone…because we are literally and figuratively unplugging from the sources of stress. The world can wait 5 minutes for you to reset yourself.

Its incredible how well this works! Share how you unplug and reboot yourself!

12/01/2025

Let’s All Keep Shopping Small!!!

This weekend, hit the Huron County “Merry Thumb Shopping Trail” Friday, Saturday or Sunday for a chance to win a prize basket valued at $1,000!! I have personally been to many of the businesses and know they have an excellent of gifts for the people on your list!

Busy Babe Boutique has womens clothing, accessories and home decor, and has a monthRose Island Originalsshowcase.

Rose Island Originals has lots of fun DIY craft classes and hosts shows featuring other local small businesses.

Szymanskis Creekside Acres is one of the happiest places on earth, a real live Hallmark movie feeling. Christmas trees, decor, adorable gift shop & more.

Kohl Farms of Unionville has lots of on the farm activities throughout the seasons.

Willow by Roselle &Co in Cass City is a wonderland of locally made gifts. Adorable shop!

Amys of Pigeon is a full line womens clothing store with brand name styles & exceptional service.

Flowers by Grace in Cass City is a wonderfully creative and talented florist. Check her out for beautiful floral arrangements & decor!

Sugarhouse in Cass City…antiques and candy? I’m in! Lots of great gifts here for kids of all ages.

Market on Main Cass City has 32 unique vendors selling a wide range of items, including clothing, food, crafts & more!

Countryside Auto Value in Sebewaing has the gifts you need for the mechanic, boater, farmer or tinkerer!

Gettin Snippy Hair Studio in Unionville is a salon that takes the time to consult with you on long term hair goals, not just getting you in and out for a quick cut. I haven’t been there yet, but am definitely going to!

🎄✨ It’s Merry Thumb Shopping Trail Weekend! ✨🎄
From Dec 5th–Dec 7th, 10AM–4PM, stop in and shop with us and all the amazing local businesses on the trail!

Make a purchase at any participating location and you’ll be entered to win the Grand Prize Basket valued at over $1,000! Every purchase = one entry.