Sequoia Geo

10/12/2026

Your next customer may read your worst review first.

How you respond matters. Aaron Husak and Shaurya Jain discuss why defensive replies can undermine trust, and why homeowners read negative reviews to see how a business handles problems.

Before replying, think about the next homeowner reading that conversation.

Watch A Chat with Chat, episode 3: https://youtu.be/mMjck0bXMps

10/10/2026

Google AI or ChatGPT: where should a home-service business focus?

Shaurya Jain shares his experience getting ChatGPT leads and his prediction about Google’s role in AI search. It’s one business’s experience, not a guaranteed formula.

Where are your customers finding you today?

Watch the full conversation with Aaron Husak on A Chat with Chat, episode 3: https://youtu.be/mMjck0bXMps

10/09/2026

Getting to support our community is one of our favorite things!

A heartfelt thank you to Sequoia Geo for generously supporting our PTO, students, and school! 🩵 We’re so grateful for the amazing people and businesses who continue to show up and make a difference for our kiddos. 🫶

09/30/2026

Would AI pick your HVAC company?

Episode 2 of A Chat with Chat is live. Aaron and his ChatGPT co-host put the same local HVAC search prompt through Gemini and examine the companies and sources that show up.

We cover what changes between Flash and Pro, why a mention is different from a citation, and why one AI answer cannot tell you where your business ranks.

If a customer says they found you through AI, ask which prompt they used. That gives you something concrete to investigate.

Watch the full episode: https://youtu.be/7Xggxnh3ulY

09/25/2026

Will ChatGPT choose your estimate?

You explained the work in the home. But when the homeowner compares estimates later, does your proposal explain why they should choose yours?

Sequoia GEO now offers a free AI Estimate Review for home-service contractors.

Send one redacted estimate, and we’ll review it using ChatGPT, Claude and Gemini, then personally check the feedback. You’ll receive specific recommendations for explaining the problem, clarifying what’s included, and showing what makes each option different.

Whether they’re comparing competing contractors or three options from your company, help customers understand more than the price.

Request your free review:
https://www.sequoiageo.com/resources/will-chatgpt-choose-your-estimate

Remove customer information before sending your sample. No guaranteed AI recommendation or sales outcome.

09/17/2026

I asked ChatGPT for an emergency plumber in Las Vegas. Then I asked about a tankless water heater.
The recommendations changed.
But the part that caught my attention wasn’t just who appeared. It was the advice ChatGPT gave the homeowner about pricing and comparing estimates.
Your customers may be using AI to evaluate your proposal, not just find your company.
https://youtu.be/iSvjrBFPTfk
Have any customers told you they found you through ChatGPT?

When a homeowner asks ChatGPT for a plumber, does your business mak...

06/03/2026

Mike owns KABAM Plumbing Services in Sun City Center, FL, and he's a client of ours.

Before us: roughly 10 clicks in two and a half months with his prior SEO company. Paying a lot, getting nothing.

We rebuilt his website and took over his Google Business Profile. In this video, in his own words, he shares how things changed, ending with hiring his first apprentice.

Individual results vary. This is Mike's experience.

05/27/2026

Google just called it the biggest upgrade to search in 25 years.

Here's what we're actually seeing with clients: AI Mode is now summarizing businesses before anyone clicks a website. And those summaries are not always accurate.

We had a client whose Google AI summary was connecting him to a different company with the same name in another city. That company had gone out of business. His customers were seeing that and moving on.

He had no idea it was happening.

If you're running a local business right now, the question isn't whether you rank on page one. It's whether Google's AI is describing you correctly when someone asks about your industry in your city.

Most business owners have never checked. Drop a comment or send us a message and we'll take a look at how your business is showing up in AI search.

Send a message to learn more

02/27/2026

Yesterday's workshop on using Lovable AI to build a Sales Role Play Simulator. Enjoy!

If you'd like access to the product in development you can check out the functional version here https://sequoiageo.com/academy

02/26/2026

Live Build: How to Build an AI Sales Simulator for Contractors built with

If you want to see the live version of the app we built you can check it out, https://sequoiageo.com/academy

Workshop replay, https://youtu.be/ra2i646BzLI

Stop dropping your prices just because a customer flinches.Most home service contractors lose high-ticket jobs for one reason: sticker shock. When the quote ...