Common Thread Collective

12/29/2022

What’s the key to unlocking growth for your eComm business?
Mastering cash flow 💰
Lucky for you, there’s one tool that does it all.
Wayflyer’s new cash flow planning template unblocks cash constraints for your business.
Discover what it can do for you ⬇️
https://bit.ly/3BQObVx

12/19/2022

It’s the coziest time of year, and what better way to ring it in than a home furnishing article.

Two bright spots:
⭐️ Fragmented competition
⭐️ Low saturation

Meaning? It’s ripe for DTC disruption.

Grab all the insights here.
https://bit.ly/3V9eeyi

12/16/2022

Do you know the #1 ecommerce forecasting question? 🤨

Full episode 👉 https://bit.ly/3PvKHxj

12/09/2022

All eyes on CCI 👀

🎧 https://bit.ly/3W4nPXO

12/08/2022

Check out these unexpected BFCM results (in a good way, duh) 😉

🎧 https://bit.ly/3W4nPXO

12/08/2022

96% of businesses use organic social as a marketing tool.

But, most aren't maximizing the channel for increasing sales.

Here are 5 must-have organic social tactics for 2023 ➡️

If you want to dive deeper into organic social for ecommerce brands and other unexpected ways to grow your business, register for the FREE Ecommerce Summit from Agorapulse happening Thursday, Dec. 15:

https://bit.ly/EcommerceSummit2022

12/05/2022

This one metric should never 🙅 be your goal.

This is why.
https://apple.co/3iq2mtY

12/02/2022

Are you CREATING or EXTRACTING revenue?

Find out 👇
🎙 https://apple.co/3iq2mtY

12/01/2022

As an ecommerce business, your two biggest costs are marketing and inventory (especially when you have the right creative 😉).

And with The Parker Card, you can grow today and pay later.
💳🤝

What’s better than that?
👇

Rolling 60-day terms facilitates longer credit duration with smaller, manageable payments, increasing liquidity.

💭 Imagine what you can do with the increased liquidity…
… And zero interest

You know you want to ⬇️
https://getparker.com/

12/01/2022

As an ecommerce business, your two biggest costs are marketing and inventory (especially when you have the right creative 😉).

And with The Parker Card, you can grow today and pay later.
💳🤝

What’s better than that?
👇

Rolling 60-day terms facilitates longer credit duration with smaller, manageable payments, increasing liquidity.
💭 Imagine what you can do with the increased liquidity…
… And zero interest

You know you want to ⬇️
https://getparker.com/

11/30/2022

As an ecommerce marketing director, what should your ultimate goal be?

✨Taking the highest CAC possible while remaining profitable ✨

Right.

So how do you do that?

LTV only tells you that people are coming back. Instead, prioritize thinking of retention and LTV as a Cash Multiplier — a measure of when people are coming back.

Cash Multiplier helps your business in several ways:
1️⃣ Adjust the LTV timeframe according to your repurchase rates.
2️⃣ Plan out a post-purchase marketing campaign that’s perfectly synced with repurchase windows.
3️⃣ You get a clear baseline metric to know if (and when) your post-purchase experiments are working.

Find out why cash multiplier = more valuable than LTV with our Ecommerce Enterprise Scaling Guide 👇

https://bit.ly/3yRx2ZD

Breakthrough growth comes from building a clear plan that uses short-term KPIs to forecast long-term outcomes.