AlonsoAlonso

AlonsoAlonso INNOVATION.ENERGY.SINERGY

Adela Alonso Alonso is an expert in strategic branding for creative and passion-driven businesses.

If you are trying to turn a passion into a profession or considering doing so, you might want to follow for advice and news!

✨  WEEK 1: 2020 biggest hits ✨ We are going to start by doing a recap on our 2020. Even though it seems like it went by ...
12/03/2020

✨  WEEK 1: 2020 biggest hits ✨ 

We are going to start by doing a recap on our 2020. Even though it seems like it went by on a whiff, leaving nothing but overused sweatpants and maskne, 365 days (well, 336) are a lot of days and despite all the negatives - I promise you there were positives too.

Our brains are programmed to focus on the negative, on the immediate danger. They have this annoying habit of trying to keep us alive. And since the main “negative” we have been struggling with this year is not yet over - we might need to make an active effort to focus on the positives and the happiness.

For this week´s task, we are going to thoroughly go through our year, in order to find out all those little gold nuggets that we indeed had.   

🤔  And how would we do this? 🤔

By going through your camera roll since January 1st, your Instagram posts and stories, your DMs, the conversations with your favorite people, your emails, etc. We are basically going to stalk ourselves - and in the process, we will bring back all the memories from these 11 months.

This will help you figure out your 2020 Biggest hits - the hidden gems amongst the dirt. 

So take out a piece of paper (or your journal) and break it into 4 columns. In these columns, while browsing through your digital memories, note down :

💎  What I learned

Note down the things you have learned about yourself, your loved ones, or life itself. Skills or fun facts you didn´t know before. Places, activities, people, or things that you experienced for the first time. 

💎  What I am proud of

Even if at this point you feel demotivated, I am sure there are plenty of things (big or small) that through this year left you feeling with a sense of pride.

💎  What I am thankful for 

While going through your photos, and texts, you will also recall memories that will warm your heart. Things that despite it all made you feel lucky.

💎  What made me laugh

Finally, make note of all the fun moments.The silly, light-hearted, fun, stupid ones. The belly laughs.

Start walking down memory lane and picking up those nuggets with no rush - tomorrow we will share 2 story templates for you to use.

✨ ✨ ✨ ✨ ✨

Sustainability advocates around the world are launching campaigns against  . And not without reason.This event promotes ...
11/24/2020

Sustainability advocates around the world are launching campaigns against . And not without reason.

This event promotes some of the least sustainable shopping habits; such as impulse buys and extreme promotions. It´s not hard to understand why brands who want to work towards more and retail models can be horrified by it.

Because of that, many brands and businesses are looking for alternative strategies to "celebrate" BLACK FRIDAY without promoting overconsumption.

As consumers, there are also ways we can engage in this retail event with a more sustainable approach - here are 5 examples of how to do so.

Is there any other thing you can think of? Have you heard of any sustainable initiatives from your business or some of your favorite brands? Tell us in the comments so we can all learn about it!

Turning a passion into a business is a very widespread dream - however, despite what some self-proclaimed gurus, influen...
06/16/2020

Turning a passion into a business is a very widespread dream - however, despite what some self-proclaimed gurus, influencers and motivational posters might made you believe - passion by itself is not enough.

If fact, the main characteristics that passion entrepreneur have can be at the same time their best assets and their most dangerous liabilities.

⬇️ Check out more on this topic on out latest video! ⬇️

https://www.youtube.com/watch?v=PgE7-Q2qeJc

Being able to start a business out of a passion is not an uncommon dream to have. Passion can take many shapes and forms: it can be a talent or a skill that ...

Via Vogue
06/03/2020

Via Vogue

Why it’s important to support black-owned fashion and beauty businesses—in this moment and beyond.

JOIN ME!Tomorrow, thanks to Capital College UAE I will be leading a Webminar on  . What nowadays it´s industry standard ...
05/01/2020

JOIN ME!

Tomorrow, thanks to Capital College UAE I will be leading a Webminar on .

What nowadays it´s industry standard and seems "normal" to the consumer, was at its time a full-blown revolution of the concept of fashion itself.

Because we know we have to do better moving forward, it is important that we understand how did we get to the current scenario, so we can improve the negative side while holding on to the positives.

If this sounds like crazy talk, (i.e "positives? which positives?") I highly advise you to join us for the webinar, and send your questions so we can answer them.



Webinar - - Fast Fashion : How does it work?

We are living in circumstances that are unprecedented for most of us. Day by day, the situation is changing and even if ...
04/03/2020

We are living in circumstances that are unprecedented for most of us. Day by day, the situation is changing and even if it's true that we are learning more and more thus bringing hope to find a solution as soon as possible, we might just need to accept that "wait until things go back to normal" is no longer a viable option.

The current Covid-19 crisis its bound to last months, not weeks. The economic and social aftermath will likely affect our culture for years, not months.

We want to start a conversation about the changes we can expect in consumer behavior, workplace dynamics and the overall market landscape - as well as look into the tools and skills we can develop to cope with all these change, to adapt and pivot our careers, lives and businesses to the Post-Covid19 scenario.

We will kick off the series this Sunday with a conversation with Mona Jensen, founder of somethinggreen.org. We will talk about how this crisis has sparked a sense of community like never before, and how it has made us realise how our individual actions can have a strong impact on the global wellbeing.

Join us LIVE here in Facebook, in Instagram or in YouTube. If you need an individual link - let us know!

Hey there!So there were some technical issues in our first live video :)We did it in IG an youtube but the facebook didn...
03/22/2020

Hey there!
So there were some technical issues in our first live video :)

We did it in IG an youtube but the facebook didn't work
you can watch it here tho :

This week, let´s talk social media!Many passion-driven entrepreneurs (well, most of them, actually) tend to prioritize a...
02/27/2020

This week, let´s talk social media!

Many passion-driven entrepreneurs (well, most of them, actually) tend to prioritize a lot building up a social media presence for their business.

While this seems like a logical thing to do (after all, it´s free**, right?) if it´s not done properly it can end up meaning that you will invest a big chunk of your time and get little to no results out of it.

Because we don´t want you to do that, we have prepared this video with 7 QUESTIONS you should be asking yourself before even opening that first social media profile for your business.

Let me know what you think

** spoiler alert, it´s NOT.

Social media has become a very important part of our day. Most of us dedicate several hours scrolling down our phones, checking notifications and stalking al...

After a short hiatus...🎬 New video alert! 🎬A new episode on our journey towards a more sustainable fashion - we will tal...
02/22/2020

After a short hiatus...

🎬 New video alert! 🎬

A new episode on our journey towards a more sustainable fashion - we will talk about LOGISTICS.

When you press that " Buy now" button on your phone and your laptop, have you ever wondered about the journey that lovely piece has to follow before reaching your hands?

In this video we try to help you understand the wonders and the dangers of the current global logistic network.

Up until now, we have talked about how the way we design our clothes, the materials that we choose or how do we manufacture our clothing can impact the envir...

NEW VIDEO ALERT!*Join us as we go through the most problematic environmental and social points related to the manufactur...
01/30/2020

NEW VIDEO ALERT!*

Join us as we go through the most problematic environmental and social points related to the manufacturing of fashion products.

As we have been doing throughout this whole series, we will try to understand the issues to try and find a better, more kinder way.

I had to edit out A LOT of things out of this video, because the original footage was over 40minutes - so if you have any aditional questions, just let me know :)

Would love to hear your thoughts!

Sweatshops. Child labor. Collapsing buildings. We all have heard the horror stories related to fashion manufacturing, particularly when it comes to the manuf...

🙌 New video alert! 🙌Today we are going to talk about sustainability in SOURCING - this means the materials necessary to ...
01/23/2020

🙌 New video alert! 🙌

Today we are going to talk about sustainability in SOURCING - this means the materials necessary to produce the fashion product.

Most of the narrative regarding sustainability in Fashion revolves about the use of this or that materials, and different people have different opinions about what is the best option.

Even though sourcing is just one piece of the sustainability puzzle, the materials we choose for our collections can have a huge influence on how our items and collections impact the environment.

In the quest for sustainability in Fashion, we are seeing more and more brands betting on environmentally-friendly materials. If fact, most of the content an...

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