09/30/2026
Nikaido is a 160-year-old distillery and the third larges producer of shochu in Japan. Shochu is the traditional spirit of Japan but relatively unknown in the west. We received the incredible opportunity to create a brand strategy, identity, and corporate website to introduce this storied spirit to the United States.
To understand the culture surrounding shochu, we traveled to Oita and across Japan, Observing how the spirit is enjoyed in different regions. The experience helped us understand the culture and how to best translate it to a new audience in a way that honors its roots.
Full case study
https://helloreform.com/nikaido/
Client website
https://nikaidoshochu.com/
