Referonomics

Referonomics Do you want more business referrals? Referonomics is the study of what motivates (or demotivates) people in their business referral decisions.

Most professionals who are a part of a referral network will say they haven’t gotten enough referrals. Oftentimes they are confused or frustrated because they thought that by joining a network, the referrals would flood in, and they can’t figure out why they’re not. If you haven’t gotten any referrals from a networking group that you’ve invested some time into, it’s likely because you haven’t shap

ed a strong reward to risk ratio; you may even have a negative ratio. If you come out of here understanding only one thing about Referonomics – just one thing – you can change your referabiltity for the positive. That simple concept is the referability equation. In any referral relationship there are risks and rewards, and those equate to referability.

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