The Root Group

The Root Group The Root Group provides highly-effective marketing services to small and medium-sized businesses thr

The Root Group specializes in providing the “Complete Marketing Package” for a wide variety of businesses, ranging from retail stores and tourism destinations to residential services and local eateries. Founder, Bryce Root and his specialists immerse themselves in each client's business to construct easily executable strategies that are completely customized to drive sales, traffic and overall exp

osure. Well-versed in all marketing tactics, Bryce provides affordable, strategic marketing plans and programs that typically are inaccessible for most local businesses. Not only does Bryce construct these programs for you, but has a team that implements your plan ranging from Facebook/Instagram ads and video content marketing to overall customer experience and branding.

09/05/2023

BIG NEWS from the show’s Exclusive Financial Marketplace Sponsor SMBX - if you have a small business neighbor/friend, or maybe you are a chamber or downtown association with quite a few business owners who want to go BIG with their businesses, this is a chance for you to benefit as well as them. Check out the video and take action today! SMBX link in the comments for the WIN-WIN!

08/17/2023

Poppy Bagels is feeling The SMBX Effect in this special edition segment of Small Business-by-the-Bay. Plus, Reesa, the owner of Poppy Bagels is San Francisco Chronicle‘s best Bay Area bagel and has been featured by Bon Appétit Magazine and is this week’s Small Biz Owner to Watch so sit back and enjoy this mash up edition that combines two of our popular segments of the show.

Curious if SMBX is an option for you OR just want to get their weekly eblasts, our SMBX links @ linktr.ee/brycerootsmallbizdoc will take you there! We’re really big fans of SMBX and with two dozen Bay Area biz owners securing over $4M with them over the last 2 years, we’re ecstatic they’re our exclusive Financial Marketplace sponsor of the show. Your fans, customers, friends, family + overall community all get to invest in you and also get a return on their investment with you at SMBX.

More must watch content coming soon!

Thanks for watching!
-Bryce

07/28/2023

BIG NEWS! SMBX has joined as Small Business-by-the-Bay’s Exclusive Financial Marketplace Sponsor. The SMBX Effect segment of the show highlights all the Bay Area businesses they’re helping, in this debut edition White Label Chocolate of Watsonville + Bad Walter's Bootleg Ice Cream of Oakland are featured as they’re currently raising funds to expand their operations.

Our Linktree link in the first comment has 3 SMBX links to explore this awesome option to find funding via your fans, customers, family + friends and overall community. The bonus is your supporters get a % return on their investment in you!

We’ve featured San Francisco's Palm City Wines + Rize Up Bakery as well as Berkeley's Boichik Bagels previously as they’re all super successful alumni of SMBX and definitely biz owners to keep on your radar.

Stay tuned, The SMBX Effect has only just begun!

Lots more to come, hope you enjoy this episode, this was super fun to create as I only endorse folks who authentically want to empower and help the little guys and girls out there trying to make their small business dreams come true 👍

My mom
07/13/2023

My mom

The Beatles · The Beatles (Remastered) · Song · 1968

03/07/2022

Welcome to the 3/6/22 edition of featuring a super special owner to watch of , easy tips for b+m & e-comm retail one of which is , 5 video not-to-do’s & more! All details at VLOGS bio link, thanks for watching 🙏 stay tuned, how to avoid getting your Insta profile hacked, biz owner interview coming this week!

01/13/2022

Hate social media, I hear it daily. Quick tip on how to make social media work for you, easing that stress a bit…more detail tomorrow on TODAY created for owners 👍

08/12/2021

Dear Greater Bay Area Business Owner,
I know it hasn't been easy, you've been through the wringer, and running your business isn't getting any easier. So as a small business advocate, I'm all about helping, fighting for, and supporting you through it all. I read, watch and listen to A LOT each day and have been curating the best of the best each week in headlines, tech/social, events, trends, rock star biz owner interviews and all things small biz for our region for sometime now via the Small Business-by-the-Bay video series. Well, in an attempt to always be experimenting and adapting, this show now comes in the form of a weekly email that's fully loaded with everything to keep you in the know.

Bio link to sign up w/out leaving Instagram.

Your Time Is NOW to go BIG with your business! Are you ready? Here's the trailer to our inaugural edition of the Small Business-by-the-Bay e-Edition, enjoy!

Big props to our sponsor + all our supporters that help us get the word out too: .c.bread_boy + so many others!

Thank you for being a loyal viewer, be sure to sign up!
Bryce Root

Address

180 7th Avenue 105
Santa Cruz, CA
95073

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+18318244135

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