False Idols

08/31/2026

Stating the Obvious...

Because in our society our identities are based largely on our professions and most of what we do is some kind of business, there is opportunity for massive change through this lens.

Transforming the way we relate to professional identity and assumptions about business structures and purpose on every level would fundamentally transform society just as the past assumptions have already dramatically shaped the world we live in now.

This is so obvious that what surprises me is how limited what we are actually doing collectively is from this point of view. I think it’s time we dramatically re-consider the way we are spending our time and energy and the purpose those precious resources serve.

And in this examination, I believe, entirely new forms of commerce and therefor society could emerge relatively quickly despite decades, if not centuries, of stagnation. And I also think that we are actually reaching a critical mass where this type of change has in fact become not simply probable, but inevitable.

Take the Dream

08/26/2026

Normal's Not Working

08/25/2026

Don’t build a business that you don’t actually want...

False Idols Creative brings honesty and sincerity to branding artists, creatives and leaders, while establishing healthy boundaries, in a practical and strategic framework for success within goals and industries by supporting entrepreneurs in designing the business identity that aligns with their truest dreams, passions and abilities.

08/20/2026

LIBERATING IDENTITY
Communicating identity is powerful. It has the potential to create entire realities.

Rather then simply reacting to established systems, we have the capacity to imagine innovative ways of engaging society through our projects and businesses... Life is change, let's create it!

A La Carte + Full Service Consulting

Identity + Communication + Media

08/07/2026

Like Siddhartha choosing to sit until liberation came, I had no more games to play. It was this or nothing. I leaned deeply into my practice in solitude with little witness.

In my secret garden sanctuary, behind an unassuming fence on an ordinary street in an ordinary neighborhood in an ordinary American town, I surrendered the world and myself.

🧷 THE POWER OF PROCESS
False Idols | Take the Dream

https://www.false-idols.com/the-power-of-process/

08/06/2026

DEATH + CREATION
Navigating the Unknown

In order to change the game, you have to change the story...

Navigating the Unknown

08/03/2026

As artists and musicians we have plenty to do.

It takes years and years of practice and work and dedication to do what we do. I can’t even imagine how to answer the question, how did/do you do what you do? I lived it, and I still live it, that’s how.

But I have begun to break down my way of navigating and living that does address answering the question. Because I have always done things my own way. That’s a big part of how I did what I did and still do.

My way was certainly not always understood or easy or particularly popular, there was no quick reward, but there was one step leading to another. And while I worked with the opportunities that were there, I also cultivated the experiences that I wanted and adamantly avoided everything else.

I prioritized my ethos and way of life. Because that’s why I create in the first place.

I create to establish my own reality. Not simply to conform or succeed within the dominant paradigm.

🧷 TAKE THE DREAM

Gazing at the surface one only sees reflection, submerge and a different world appears.

08/02/2026

It was so amazing to complete and release this recording last year. Sunny Erickson Music and I tracked the demo way back in 2012 when we were still thinking about continuing The Seraphim Rising project.

We decided to leave that name behind as it was really a very specific thing with the band for a short period of time, so we were just going to continue as Attasalina.

I reached out to producer John Fryer who I had met and asked if he would have interest in producing my next record and he said yes. So we were planning on doing that, however, things went a different way for so many reasons.

That is how I was invited to be a part of Black Needle Noise when it was just beginning as well.

So after surviving severe illness, unprecedented natural disaster and global pandemic, I re emerged with Fear and a Facelift and that seems very appropriate.

Take the Dream
..

FEAR AND A FACELIFT

My friend wants to be herself
Says she can't be no one else
Got herself a mirror but she can't really see
No reflection only misdeeds

Can you feel me
Hey hey
Can you feel me

This girl wants to take a chance
Go away and won't come back
Fall apart, disappear, see to be seen
Can't be a number when you're chasing your dream

Can you feel me
Hey hey
Can you feel me

Line's been drawn
Fortune fated
To just cause
For love of the lost

Meet you there
The devil declared
Where light meets the dark

Pleasure and pain
Are my domain
For love
Of the lost

08/02/2026

My friend wants to be herself
Says she can't be no one else
Got herself a mirror but she can't really see
No reflection only misdeeds

Can you feel me
Hey hey
Can you feel me

This girl wants to take a chance
Go away and won't come back
Fall apart, disappear, see to be seen
Can't be a number when you're chasing your dream

Can you feel me
Hey hey
Can you feel me

Line's been drawn
Fortune fated
To just cause
For love of the lost

Meet you there
The devil declared
Where light meets the dark

Pleasure and pain
Are my domain
For love
Of the lost

FALSE IDOLS | Take the Dream

07/29/2026

Propaganda uses art to sell ideology and marketing uses propaganda to sell product.

But what if we just make art and communicate?

I know, it’s a lot more complicated, but just set that aside for now.

Let’s go back to the basics.
..

The Sky is Blue

We are so enamored with brilliance and intellect, we become un tethered from reality quite easily. It becomes difficult to recognize simple truths. And truth gets turned into The Truth and epic quests are formed to discover, conquer and own it.

The only way to communicate honestly is to be honest. And the only way to be honest is to be totally aware...

Me, Myself and I