Sam Goldenberg & Associates

Sam Goldenberg & Associates Founded in 1983, Sam Goldenberg & Associates is New Mexico's oldest and most successful business brokerage. A collaborative approach powers our success.

Since Sam Goldenberg & Associates began connecting business buyers and sellers in 1983, we have shepherded hundreds of complex business transactions to a successful close that results in a beneficial outcome for all parties involved. We specialize in the broad range of small to medium-sized businesses that can be found in New Mexico and Colorado, including retails stores, art galleries, restaurant

s, cafes, automotive repair shops, computer service, website development companies, building trades and more. We are Northern New Mexico's exclusive affiliate of SUNBELT, the world's largest network of business brokerage with over 250 office in 18 countries on six continents. This relationship allows us to expose your businesses to local, regional and international buyers, with an advertising reach simply unavailable to other New Mexico business brokers. Our team provides well-researched business valuations and transparent data to facilitate the sale of New Mexico businesses. We understand how important confidentiality is to our New Mexican business clients and take every safeguard to protect the identity of the businesses for sale that we list. We are members of the International Business Brokers Association (IBBA), the Santa Fe Chamber of Commerce and an accredited member of the Better Business Bureau with an A+ rating. In addition to brokering businesses, we also provide business valuations and appraisals, exit planning and strategic consulting. We work on an appointment basis. There is no fee for the first consultation, and we ensure you never feel any obligation. We speak all the time with potential entrepreneurs who are initiating the first stages of exploring if owning a business make sense for them as well as with business owners who are thinking ahead about exiting from their business. We welcomes these opportunities to meet with members of New Mexico's small business community.

There's plenty written about the Turquoise Trail already out there, but we wanted to spend more time on the places and p...
05/20/2026

There's plenty written about the Turquoise Trail already out there, but we wanted to spend more time on the places and people that give this scenic drive its particularly quirky character. See comments for the link.

Buyers who navigate small business acquisitions best tend to ask questions that go beyond the standard checklists; not j...
05/20/2026

Buyers who navigate small business acquisitions best tend to ask questions that go beyond the standard checklists; not just whether a challenge exists, but how the owner has learned to manage it over time. Our newest article looks at the kinds of conversations that lead to better decisions, stronger relationships, and smoother transactions. Link in the comments.

“How many buyers do you already have?” - is a common question, but Sam Goldenberg & Assoc's value isn’t our contact list...
05/20/2026

“How many buyers do you already have?” - is a common question, but Sam Goldenberg & Assoc's value isn’t our contact list. It’s understanding valuations, managing negotiations, and identifying transferability issues before they become problems. Our latest article breaks down what actually drives successful transactions. See link in the comments.

Many owners assume selling to a family member will be simpler. When SBA financing is involved, it's often the opposite. ...
05/12/2026

Many owners assume selling to a family member will be simpler. When SBA financing is involved, it's often the opposite. Our article (link in the comments) explains what you need to expect.

Hosting friends or family this summer? Impress them with a unique New Mexico experience. Running between the Santa Fe Ra...
05/12/2026

Hosting friends or family this summer? Impress them with a unique New Mexico experience. Running between the Santa Fe Rail Yard and the Lamy Depot, Sky Railway features special events, ranging from the SpeakEasy Express, to storytelling and live music to its popular Sunset Serenade. https://www.skyrailway.com/

Be part of a growing dessert franchise with a turnkey Santa Fe location. The shop is run day-to-day by a GM, with owners...
05/11/2026

Be part of a growing dessert franchise with a turnkey Santa Fe location. The shop is run day-to-day by a GM, with ownership requiring just 5-10 hours per week focused mainly on oversight review. Link in comments.

Better negotiation isn’t about winning. It’s about getting to the right outcome, and that entails understanding your pri...
05/04/2026

Better negotiation isn’t about winning. It’s about getting to the right outcome, and that entails understanding your priorities. Link in comments below.

A Santa Fe auto repair shop with a strong reputation in advanced diagnostics, steady demand, real estate included. Built...
03/18/2026

A Santa Fe auto repair shop with a strong reputation in advanced diagnostics, steady demand, real estate included. Built on referrals and booked weeks out. More details in the comments.

For a lot of people, buying a business has obvious appeal—more control over your work, financial upside, and the chance ...
03/18/2026

For a lot of people, buying a business has obvious appeal—more control over your work, financial upside, and the chance to build something that’s truly yours. But there’s real groundwork involved in figuring out what kind of business is the right fit. We explore that in the article linked in the comments below.

Want to take a virtual tour of the beloved San Marcos Cafe, where New Mexican and American comfort food is always on the...
01/16/2026

Want to take a virtual tour of the beloved San Marcos Cafe, where New Mexican and American comfort food is always on the menu? Let Louis Sheridan and Tania Hancheroff be your hosts with their music video:

louissheridanmusic.nethttps://store.cdbaby.com/Artist/LouisSheridan

Address

126 E De Vargas Street
Santa Fe, NM
87501

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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