VCM

11/16/2018

A little multitasking by the team and we were back on track.

10/20/2018

The Mega Millions lottery reaching $1.6 BILLION is ideal for implementing influencer, cause & content marketing strategies for tech companies reshaping the Lottery Industry like Poolu.

09/28/2018

VCM is proud to be part of Week of Action.

09/26/2018

Facebook's Oculus announces a new stand-alone virtual reality headset ($399) toting six degrees of freedom with a goal of 1 billion users.

https://www.cnbc.com/2018/09/26/facebook-oculus-headset-project-santa-cruz.html

Quest will ship in the Spring, and come with more than 50 game and experience titles available at launch.

08/21/2018

A fantastic example of Augmented Reality’s utilitarian applications in communication. A/R is a technology that superimposes computer-generated images on a user’s real-world environment. Unlike virtual reality, which creates a totally artificial environment, A/R uses the existing environment with interactive overlays of new information layered on top in real time; as demonstrated by the TV2 Nord team in their original broadcast.

Humans are profoundly visual beings, as evidenced by: roughly 30% of neurons in the cerebral cortex being devoted to vision, compared to 8% for touch and 2% for hearing. A/R provides a technological advantage in communication through interactive applications; which educate intuitively, engage organically and undeniably excite the users/viewers. Advances in technology, drastically reduced costs and an increase in developers allow utilitarian purposes far beyond entertainment applications. A/R is becoming a fundamental part of higher education, the medical sector, and many other industries including sports journalism.

“Augmented reality is going to change everything. We’re already seeing things that will transform the way you work, play, connect and learn."

— APPLE CEO TIM COOK

https://vimeo.com/279204647

The Danish broadcaster created a new studio that mixed virtual set graphics with a physical set to create a unique experience for viewers. Find out how in our…

08/16/2018

08/13/2018

Addressable TV, a CMO’s dream come true, is changing the platform’s advertising landscape. Delivering real ROI w/ the ability to target individual households using hundreds of filters beyond traditional demographics; in a brand-safe & transparent delivery system. VCM has been steering our clients away from large-scale TV buys to more relevant and impactful campaigns through insightful analytics. Providing a seamless omni-channel experience across all platforms and devices to a targeted audience.

In a Q&A with , President of Advertising and Analytics, Rick Welday, shares why allows advertisers to deliver different messages to individual homes.

08/10/2018

Our logo has Fridayitis...

08/09/2018

Thursdays at 3pm (ET) is the best time to post on Facebook if you are looking for clicks.

https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic

08/08/2018

Proper preparation (strategy) and captivating presentation by Duck's Eatery in Manhattan has caught the internets attention. Expressing the passion and expertise they hold in their profession authentically and enthusiastically.

New York City-based restaurant Duck's Eatery is offering smoked watermelon that looks like undercooked steak when cut into slices. The $75 dish has quickly garnered the attention of foodies on the internet thanks to its convincing meat-like appearance.

08/07/2018

VCM creates tactical, content rich and visually enhanced graphics that will engage an audience from start to finish, successfully communicating the core message(s).

John Oliver shares another collection of his favorite graphics that never made it onto the show. Connect with Last Week Tonight online... Subscribe to the La...