04/22/2024
What your employees really want (hint: it's not just a paycheck):
Many leaders assume that the best way to attract and retain top performers is with bigger paychecks and flashier perks.
Big checks may get talent in the door….
But they won’t lead to retention or happiness.
Once people's basic financial needs are met, other factors become much more predictive of employee motivation and loyalty.
So what do employees really want?
It boils down to a few key ingredients:
Purpose and meaning - a sense that their work matters and contributes to something larger than themselves.
Belonging and connection - genuine relationships and a feeling of being accepted and valued for who they are.
Psychological safety - confidence they can show up as themselves and not be judged or punished.
Autonomy and flexibility - the trust and freedom to work in ways that suit their strengths and lifestyles.
Recognition and appreciation - regular feedback and acknowledgement of their efforts and impact.
People want to feel seen, supported, and inspired.
They want to know that their work has meaning, and that their unique talents are being put to good use.
They want to feel like they're part of something special, and that their contributions are celebrated.
As a leader, your job is to create an environment where these intrinsic motivators can thrive.
When you focus on these deeper drivers of motivation, you tap into a wellspring of discretionary effort and loyalty.
People will go above and beyond, not because they have to, but because they want to.
So don't just throw money at the problem of engagement.
Invest in the intangible (but oh-so-powerful) currencies of purpose, belonging, safety, autonomy, and appreciation.
Your employees - and your bottom line - will thank you.
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What do your employees truly want (other than a big salary)?
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Brett WeinrothJeffrey Robert Benton