04/26/2024
Congratulations to our COO Michael Brucato for being named a 2024 HousingWire Rising Star 🌟
As the COO, almost everything crosses Michael's desk—from contracts, partnership agreements, and client rollouts to marketing campaign approvals, budget sign-offs, and personnel decisions. It’s a critical role that’s fast-paced, high-stress, and often thankless; but, Michael has found a way to make decisions while still seeking everyone’s input, all while smoothing feathers when they get ruffled from time to time.
Michael has that unique friend to be both your friend and boss. He can cut to the chase when necessary, but defaults to practicing the relational approach we teach. He’s accessible, listens, and is willing to reconsider. He’s more often than not immune to the sunk cost fallacy, and is always committed to do (and ask his team to do) whatever it takes to get better.
As a result of Michael Brucato’s efforts, dozens more companies (and hundreds — if not thousands — more individuals) have been exposed to Dale Vermillion’s sales, customer service and leadership best practices. During his tenure, Michael has helped Mortgage Champions’ clients break record ...