APG Consulting

05/13/2015

What kind of training is best for your frontline folks when dealing with the "non-ideal" customer? You know, the one who can't be satisfied. http://theapgconsulting.com/non-ideal-customer/

he can still be right and also be a non-ideal customer

09/17/2014

Just published this article on LinkedIn on the new realities of attracting and keeping customers. "Seller Beware." https://www.linkedin.com/pulse/article/20140915175014-23646787--seller-beware-the-new-reality?trk=object-title

It used be that the seller had lots more information than the customer. Not so now. In fact everything has tipped in the customers' favor. They have: way more information -- more than the seller in

07/30/2014

Want to keep more customers? Tap the genius already inside your company. http://theapgconsulting.com/keeping-customers-tap-genius/

There is genius inside your company that knows better ways to keep your customers. You have people who are expert at the work of keeping customers.

07/08/2014

A three ingredient recipe for keeping customers:

The post that I just published today offered a simple and powerful recipe for keeping customers. Read more here: http://theapgconsulting.com/three-easy-steps-keeping-customers/

Three easy ways for keeping customers and keeping them satisfied. The key is to make your customers feel valued in an authentic way.

05/15/2014

Wrote a blog post for Daftblogger Journal: creating a mobile app takes some moxie. http://www.daftblogger.com/creating-a-successful-mobile-app-programming-is-the-easy-part/

Make it easy. Make it relevant. Make it interesting. Make it pay. That’s what over thirty years of business, consulting, marketing and mobile app development experience tells me about creating a successful mobile app.

04/29/2014

I got invited to write a blog post on for http://daftblogger. I got assigned an editor and everything! http://www.daftblogger.com/six-ways-to-succeed-if-youre-a-young-startup/

04/02/2014

Hey world: I stepped out and did something new: a guest blog. guest blog re and . Based on my experience of serving dinners on Saturday night. http://ow.ly/viB4h

The statistics in the for-profit world are straightforward and clear: 64% of customers defect because they don't feel valued. ...

03/27/2014

"To Sell Is Human: The New ABC's of Moving Others"

In the year 2000, one in nine (9) people in the U.S. workforce had a "sales" responsibility.

Fast forward to the year 2014: broadband networks are ubiquitous; more searches are done on mobile devices than desktop; over 1,000,000 mobile apps in the iTunes Store. How many people, in 2014, are employed in sales? It's the same: it hasn't changed. One in nine.

http://theapgconsulting.com/to-sell-is-human/

It used be that the seller had lots more information than the customer. Not so now. How do we change our selling methods to reflect this new reality?

03/04/2014

My latest Blog Post: "Avoiding the Customer Satisfaction Rut." Yes, we're measuring for customer satisfaction but...are we measuring the things that create a stellar customer experience? Read more. http://theapgconsulting.com/avoiding-customer-satisfaction-rut/

Avoiding the Customer Satisfaction Rut: A set of new and interesting questions about what gets measured and how the information is used.

02/20/2014

Just re-launched website: new and updated. Sorry if you missed the free eBook give away. Only $2.99 for Kindle.
We help our clients keep their customers.
http://www.amazon.com/dp/B00HMRO0EG

Would you like to find some lessons that help you from getting "sucked" into your job and your company? This is the real-life story of what happened to me during the summer of 1991: I was 38 years old, arrogant and an already accomplished consultant who was picked to be the Interim Dire...

01/24/2014

Here's a radical idea: STOP TRYING TO DELIGHT YOUR CUSTOMERS! Research with 75,000 customers reveals shocking data: customers just want to get their problems solved quickly and with as little effort as possible. They don't want to have to call or email back to solve a flaw with the product / service.

http://hbr.org/2010/07/stop-trying-to-delight-your-customers