09/11/2026
Search your website for “60%” and “six months.”
Then check your proposals, presentations, email campaigns, blogs, client reports, and cybersecurity sales materials.
If you find the claim that 60% of small businesses close within six months of a cyberattack, remove it.
The organization commonly cited as the source says it did not generate the statistic and cannot verify where it originated.
Recently, I saw a respected cybersecurity industry organization repeat the claim in a video. I contacted them and explained the problem with the source. They removed it.
I am not going to name them because that is not the point.
They did what responsible organizations should do. When they learned the information could not be supported, they corrected it.
The first time I saw the statistic, it did not pass my smell test. I knew many businesses that had experienced cyberattacks, and none had closed because of them. I called industry colleagues and asked about their experience. They all had incident-response stories.
None could identify a client that had closed because of the attack.
That did not prove the statistic was false. It gave me a reason to investigate it.
Use common sense, then verify.
Here is one statistic I am comfortable publishing without a footnote:
100% of MSPs should stop using statistics they cannot verify.
When it comes to cybersecurity, a scary statistic can get attention. But for MSPs, using one without checking the facts can come at a cost.