Sales Elder

Sales Elder Senior revenue and strategy executive with corporate 500, startup and PE board-level experience.

Latest Sales Elder Blog Post! Check it out!
03/09/2023

Latest Sales Elder Blog Post! Check it out!

In the age of technology, businesses are turning to Artificial Intelligence (AI) and Machine Learning (ML) to revolutionize the way they sell their products and services. As discussed in prior articles, AI and ML offer b...

Some advice on the concepts I discussed in a recent interview.
02/16/2019

Some advice on the concepts I discussed in a recent interview.

February 16, 2019: Jason A. Santana, MBA posted on LinkedIn

10/28/2017

“The something of somewhere is generally the nothing of nowhere. Doing something unimportant well, does not make it valuable.” ~ Peter Thiel

When evaluating your Sales & Marketing operations, be mindful of those things that though you do well, may not be adding any value. Employ the practice of first principle thinking when creating any process. Actively question every assumption you think you ‘know’ about the given problem or scenario and then create new knowledge and solutions absent of previous experience.

You know it has crossed your mind! Ha! But seriously, no ideas are dumb ideas because the minute they are labeled as suc...
10/19/2017

You know it has crossed your mind! Ha! But seriously, no ideas are dumb ideas because the minute they are labeled as such - you stifle creativity and open dialogue! Foster ridiculousness! Be outlandish! Create a constructive non-conformist “say anything” culture and watch your outcomes skyrocket!

Recent article I wrote on the value of cooperation, communication and some fun applying game theory to workplace dynamic...
10/18/2017

Recent article I wrote on the value of cooperation, communication and some fun applying game theory to workplace dynamics 😁!

If you had to categorize your actions in terms of logical, rational, or irrational – which way would you lean? Probably not surprising to those social

So often sales organizations and sales leaders over-complicate things - here are 5 easy ways to build and sustain moment...
10/13/2017

So often sales organizations and sales leaders over-complicate things - here are 5 easy ways to build and sustain momentum - and build a sick culture along the way!

Prioritize the buyer experience - "get on planes in marginal situations" (Sam Altman), literally...get out there and make s**t happen. Every sales

I seldom enter into the political arena anymore but this warrants a discussion because it was discussed on   and a few o...
09/16/2017

I seldom enter into the political arena anymore but this warrants a discussion because it was discussed on and a few other outlets a lot today. In my opinion, certain government officials (elected & appointed) are stifling progress in America because they don't understand the shift happening in our country. The people calling for regulations on companies like & are the same ones who think that manufacturing jobs in the Midwest & other rural American geographies were lost due to cheaper off-shored labor in places like China, Mexico & India & not because of our shift as a nation away from an Industrial economy to a service & information economy.

The net number of jobs didn't leave (actually increased), they simply transformed & WE (both companies & our nation) didn't educate our people for the shift, so the jobs moved elsewhere in the country to support the growth in those markets - to industries like information technology & companies like Facebook, Amazon & Google; as opposed to manufacturers of goods.

So, these same representatives (of the people) who didn't see & won't acknowledge the shift in our economy, are the same ones who can't see (& won't take the time to understand) the shift in social communication & interaction. The answer isn't more regulation - the answer is that they need to let go of "fear of the unknown" & let these new companies & new businesses lead & care for content within the markets they operate - free markets have a way regulating themselves.

Stephen Bannon, President Trump’s chief strategist, has been pushing for regulating internet companies like Facebook and Google as public utilities, according to a report in

Many companies struggle with the proper approach to sales continuity efforts following natural and "un"-natural events. ...
09/02/2017

Many companies struggle with the proper approach to sales continuity efforts following natural and "un"-natural events. I recently wrote an article citing some best practices for navigating this challenging situation.

The recent tragic effects of Hurricane Harvey on the people of Southeastern Texas and the surrounding areas got my thinking about how sales

A mentor or coach can have a tremendous impact on your personal and/or professional development. Do you have a mentor? I...
08/25/2017

A mentor or coach can have a tremendous impact on your personal and/or professional development. Do you have a mentor? I'd love to know! Please take this survey! It will literally take 1 minute to complete!

Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.

How are we using social in business to be more social?
08/25/2017

How are we using social in business to be more social?

The function of "business" has changed radically since the invention of the computer. In an instant, computation, financial reporting, data records

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