10/06/2026
โ๏ธ Tuesday Tip for nonprofits: Use these three primary principles in every appeal: Personal, Positive, and Persuasive. Since it's year-end appeal time, I'm sharing this approach with my fundraiser friends...
The first P of a strong year-end appeal: Personal. In reviewing appeal letters, the word I remove most often is WE. "We served." "We grew." "We need." Donors read that as a report about the organization.
A personal letter puts the donor and the mission at the center. Swap "we" for "you," use the donor's name, and connect them to a real person whose life changed because of their support. The shift is small on the page and big in the response. ๐ซถ๐ผ
๐๐ผโโ๏ธ If your team is stretched thin, send me a message before 10/15/26 and let's set up a 20-minute call to see how we can partner to make your year-end print and email appeals irresistible! ๐