10/14/2026
“When I started, I didn’t know much about business. I felt like it was really good to have somebody who’s been through the ropes and could help me.”
Alisa Primavera knew how to help people live healthier lives. Building a business? That was a different challenge.
Driven by a passion for holistic health, Alisa founded InShape Incentive in 2018 with a mission to help people achieve wellness through nutrition, physical fitness, and a strong mind-body connection. But turning that vision into a sustainable business required a new set of skills.
That's when she found SCORE.
Working with mentor Prabhat Kumar (PK), Alisa gained more than business advice. She gained a trusted partner who understood her goals and helped her navigate everything from taxes to identifying her ideal clients.
“PK knows me, he knows my business and he knows a lot of the challenges I’m going to face,” she shared.
Today, InShape Incentive empowers others to live their best lives, and Alisa credits SCORE with helping her turn passion into a thriving business.
“I think they’re genuinely invested in your success and the success of your business,” she said. “Honestly, I couldn’t have done it without SCORE.”
Learn how SCORE helped Alisa build a business rooted in wellness and fueled by mentorship.