09/13/2026
If your marketing ecosystem isn’t working together, there’s a pretty good chance you’re spending too much money on your marketing.
I’ve talked with a couple of businesses recently who are experiencing exactly this.
They’re taking ONE piece of marketing, digital ads, Google, social media, SEO, video, and asking that ONE piece to do all the work:
-Find the people.
-Get their attention.
-Convince them you’re legitimate.
-Build trust.
-Generate the lead.
-Make the sale.
That’s a LOT to ask from one piece of marketing.
This is exactly why a marketing ecosystem is so valuable, larger companies have a CMO who typically works with the brand to create it.
Think of the CMO as the umbrella over the entire marketing strategy.
Under that umbrella might be social media, advertising, SEO, website, video, PR, email, events, content, partnerships, branding and more.
The CMO isn’t necessarily the person DOING all of those things.
Their job is to look at the whole picture and make sure every person, platform and marketing dollar is working toward the same goals, reaching the right people and telling the same overall story.
They make sure all the pieces work together.
Most small businesses don’t have that person.
So guess who ends up trying to hold the umbrella?
YOU. That’s a Lot!
While you’re also being the CEO, salesperson, customer service department, bookkeeper, YOU’RE probably the person actually doing the thing your customers pay you to do.
And hiring a marketing strategist or Fractional CMO simply isn’t financially realistic for every small business.
That’s a BIG part of why I’m creating the Marketing Ecosystem Lab.
If you can’t afford to hire someone to build your marketing strategy for you, come build it WITH me.
Now, before ai go into those details, I do have a free marketing tip below that you can do today to get started, so stay tuned 👇🏻
THE MARKETING ECOSYSTEM LAB
Save the dates; I’ll drop the link this week:
October 2nd • October 9th • October 16th
Three Fridays so you can do your homework & Just 8 businesses so we can truly do the work.
I’m keeping this one intentionally SMALL because this isn’t going to be a traditional sit-and-listen workshop.
Think of it more like a GROUP MARKETING CONSULTATION.
I’ll learn about your business before we even begin, and over three Fridays we’ll work through:
MARKETING MATH
What does success actually look like to you? What do the numbers say? How many customers do you need, and more importantly, how many can you actually handle?
YOUR SALES PROCESS IS LEAKING
Before we spend more money bringing people in, where are customers and money already falling out?
BUILD YOUR MARKETING ECOSYSTEM
Who do you need to reach? What do they need to hear? Where should you show up? What can you realistically sustain? And how do we make all those pieces work together?
The goal is for you to leave with an actual marketing strategy built around YOUR business, YOUR goals, YOUR customers, YOUR time, YOUR budget and YOUR life.
Registration and location are coming.
For now, SAVE THE DATES if you want one of those 8 spots:
October 2nd • October 9th • October 16th
As promised here’s a free marketing tip; something you can do RIGHT NOW:
MAX OUT the marketing you’re already paying for.
Seriously. It’s a lot like a good retirement plan, lol. If there is something you already participate in and have a membership to: a Chamber, networking group, association or other organization, are you taking advantage of everything included?
-Are you in their directory?
-Have you done a business highlight?
-Can you be on their podcast?
-Can you submit an article?
-Are there events that put you in front of the right people?
-Can they make introductions for you?
-Are there businesses in the group you should be collaborating with?
Because every one of those things can become another layer in your marketing ecosystem.
Someone sees your business highlighted by the Chamber.
Then they see one of your videos>They meet you at an event>A friend mentions you>They see you in a directory>They read something you wrote>THEN they see your Facebook ad.
Now that Facebook ad isn’t trying to introduce you to a complete stranger and convince them to trust you all by itself.
They already KNOW you.
You’ll often hear marketers talk about people needing multiple interactions, sometimes described as 7–11 touches, before taking action. There isn’t a magical number that applies to every business, but the principle matters:
People need opportunities to see you, remember you and begin to trust you.
And those interactions don’t all have to cost you money.
THAT is the superpower of an ecosystem.
You also don’t necessarily need to do MORE marketing.
You need to make what you’re already doing work harder together.
Then we can decide what else actually belongs in your ecosystem based on:
Your goals.
Your numbers.
Your ideal customer.
Your budget.
Your available time.
What you’re actually willing to be consistent at.
And what YOU want your business and life to look like.
Not 37 more marketing things you’re supposed to do.
Not my marketing plan.
Not whatever the latest marketing guru says you HAVE to be doing.
And definitely not more marketing spaghetti thrown at the wall.
Let’s get you off the marketing hamster wheel and make the hard work you’re already doing actually work together, so you can spend more time doing the part of your business you got into business to do in the first place.