Pinch Hit Prose

06/01/2022

Glad to help refresh Blackjack Express' website! New content and a nice, clean look, courtesy of Andy Barnes...

Blackjack Express offers shippers and carriers the expertise and efficiency they demand, and the dedicated service they deserve. When you work with us, you’re more than just a shipment, more than an account number; you’re a partner. Don’t leave your business to chance; work

01/26/2022

Keep it simple folks.

Call it corporate speak or business lingo, jargon is ubiquitous in leadership presentations, memos and blogs in every industry. Yet it’s counterproductive, especially for managers.

01/03/2022

Happy to help the folks at Vakt Direct launch their online presence! Check them out at

Shift to Greater Profitability and Improved Patient Care No one knows your patients like you do. Why send them elsewhere for simple orthodontic care? Welcome to Vakt. Comprehensive, Cutting-Edge, Entrepreneurial Dentistry LEARN MORE Shift to Greater Profitability and Improved Patient Care

10/28/2021

Amazing how crises shift the focus to communications. It’s critical in good times and bad.

Edelman announced release of a comprehensive global study revealing a dramatic shift in importance placed on Corporate Communications.

10/21/2021

"The most effective communication has always and will always combine human creativity and imagination with the power of technology."

https://www.marketingweek.com/principles-effective-marketing-communication/

These fundamentals of marketing communication will always be true because they’re based on how our brains work, not on how specific technology works.

10/04/2021

'Nuff said.

How the company is expanding its effort to improve the world through better communication.

07/30/2021

"Marketing takes time." https://www.inc.com/hillel-fuld/why-content-marketing-should-be-foundation-of-your-marketing-strategy.html

Producing quality industry content will help you across the board.

07/06/2021

Why can’t we just write and say what we mean?

I hate it when language is used to exclude and obscure. But it takes guts to resist

05/27/2021

Honesty continues to be the best policy.

If your messaging feels inauthentic, consumers will walk away in favor of a brand that’s more genuine.

04/30/2021

04/30/2021

"Audiences see straight through self-serving content that’s written for the purpose of clinching their purchase."

What teams should take from a tumultuous year is that they need to go back to basics and remind themselves of what’s inherent as content marketers.