07/22/2026
If your goal was to become the obvious choice people come back to and buy from (again and again), Iād tell you to study these 3 brands š
Rhode š¤
āØThey grew through an object people wanted to be seen with... a phone case with a pocket for their lip treatment. This pulled in over $9 million on its own. Every selfie, every phone set on a table, that case gets seen instantly.
The lesson: build something people want to be seen with, and the advertising takes care of itself.
Liquid Death š
āØWater isnāt an exciting category, but they turned it into one. Instead of following every other water brand with mountains and purity, they leaned into the completely unexpected: cans, skulls, heavy metal, and a personality you couldnāt ignore.
The lesson: figure out what your category expects, then do the opposite of it, and never once break character.āØ
Ghia āļø
āØBuilt around one memory: summers in the South of France. They donāt market whatās missing. They market a feeling. While most non-alc brands talk about āno alcoholā and āno hangover,ā Ghia designed a bottle that belongs beside a bottle of wine, not beside wellness supplements.
The lesson: donāt position your brand as the lesser version of something else, build it as its own destination.
āØNone of these brands are trying to do ten things well.
They picked the one thing that made them impossible to compare to anyone else, and built their own category around it.āØāØWhich one of these are you stealing a page from? š¤
And donāt forget to follow for more tips on becoming an unforgettable brand ā¤ļøāš„
