10/07/2026
A great product can taste incredible and still not be ready for retail. That is one of the realities behind moving from restaurant to grocery.
Gail Kurpgeweit, founder and CEO of Pivot North Consulting Group and creator of Menu to Market®, has built the process around looking at the business behind the product, not only the recipe.
Before a brand starts chasing retail doors, there are some important questions to answer. Can the product be produced consistently at scale? Do the margins work? Does the packaging work for manufacturing, shipping, and the shelf - does it grab attention and immediately convey the brand story? How will the product reach retailers? And once it gets there, what will help consumers actually buy it?
Those questions may not be as exciting as designing the package or seeing the first production run, but they can make a big difference later.
Getting into retail starts long before a buyer says yes. Learn more by visiting our website at www.menutomarket.com