The ORCA Report

05/11/2018

Questions about ORCA? You can ask Mike directly at our web site! Just go to

Golf courses have not received the full story related to rounds, revenue and performance of 3rd Parties. The ORCA Report brings clarity to the numbers.

04/26/2018

Need a reason to subscribe to ORCA? We'll give you THREE reasons why courses make more money with ORCA:
info.orcareport.com/golf-industry-performance-why-golf-courses-make-more-money-with-orca

04/19/2018

Golf is a game of strategy. So is business. Here's a plan for helping your course boost its bottom line in 2018.

Golf course marketing ideas to drive revenue and increase success at golf courses. Techniques used to increase profits and grow in direct bookings.

04/12/2018

Is your golf course using Instagram? With more than 500 million active users, it can be a powerful platform for social sharing for your course.

Here are the basics to using it:

Instagram is one of the fastest growing social media platforms and golf course marketing managers need to take advantage of it. Learn how Instagram works and how to get found.

04/05/2018

Thank you to the SCPGA for the opportunity to sit on their panel for a sales and marketing discussion at Monarch Beach. Great speaking and networking opportunity.

04/04/2018

All golf courses depend on a stable of regulars to support their club, but there also needs to be a steady flow of new golfers. Our blog offers three tips for enticing new golfers to your course. Tip No. 1 is to embrace social media.

You can find the full post here:

Golf marketing ideas to drive revenue and stay prevalent to customers. Techniques used to attract new golfers as well as satisfy current customers.

03/27/2018

What makes for a successful golf web site? You can find the scorecard at our blog and see how a group of Arizona courses scorded (preview: Not well). How would your course's web site rate?

Learn how to attract new golfers by improving your golf course website. Golf marketing does not stop with the ads but needs to continue to websites.

03/26/2018

Two Hole-in-One's in five days by the same golfer on the same hole ... What's the craziest Hole-in-One story you've ever heard of?

The “Mayor” did it again!! 5 days later on the same hole! Congrats Larry! Let it also be noted that this is the 3rd Ace that our member Ed has witnessed in 3 rounds, quite the good luck charm! ⛳️🏌️

03/19/2018

Benchmarking is creating a standard or reference by which others can be measured or judged. Benchmarking can apply to the golf club as a whole (food and beverage, employee compensation, utility costs, etc.) or benchmark can be more segmented and focus only on rounds and revenue

Benchmarking works with industries that have a these key performance indicators: fixed capacity, perishable product, time-variable demand, and customer-segmented demand among other factors. Understanding all of this revenue-tracked data helps maximize yield and strengthen tee time prices and is considered revenue management.

Learn more at our blog:

Golf benchmarking is the process of creating a golf industry report. This report supplies data on golf market performance and helps golf course revenue manage.

03/17/2018

03/17/2018

Are you looking for answers on how to grow green fee revenue? Spending a few minutes watching this video is a good place to start. Reach out to us if you have questions, or would like to learn more.