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03/01/2022

𝐇𝐨𝐰 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝 𝐚 𝐌𝐚𝐢𝐥𝐢𝐧𝐠 𝐋𝐢𝐬𝐭 𝐖𝐢𝐭𝐡 𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞𝐬

One of the most important things you can do to build leads online is to create a mailing list. This then allows your visitors to demonstrate their interest in your brand and products by subscribing, which takes them from being ‘cold leads’ and turns them into ‘warm leads’. These are now people who have demonstrated their interest in your business and who are showing a willingness to receive correspondence from you.

But in order to create those leads, you need to be able to convince people to sign up in the first place. Why should someone willingly accept more junk in their inbox?

This is where your ‘incentive’ comes in and it’s an important tool to grasp if you want to maximize your success.

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐚𝐧 𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞?

An incentive is exactly what it sounds like – it is something you use to encourage people to sign up for your mailing list. One of the most common examples of an incentive is a free PDF report. This will contain some kind of extra insight not available through your website and some kind of additional information and in doing so, it will encourage people to sign up for your mailing list in exchange for that freebie.

In order to work, the incentive of course needs to be unique and exciting enough that people would actually want to read it. Other popular incentives include ebooks.

𝐇𝐨𝐰 𝐭𝐨 𝐆𝐞𝐭 𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞𝐬 𝐑𝐢𝐠𝐡𝐭

There is a problem with the way that a lot of people use incentives however. That problem is that they see incentives as a way to persuade people to subscribe who would otherwise not be interested in doing so. This is in fact a mistake – those aren’t warm leads, they are cold leads who just wanted freebies. That means they aren’t likely to want to buy from you and it means that they aren’t highly targeted. This actually undermines the value of your list!

Instead then, your incentive should be seen as just an added encouragement to convince people to sign up who were otherwise on the fence. That means your incentive shouldn’t be too convincing.
Better yet, why not make your incentive something that actually qualifies the leads?

For example, if your incentive is money off of your products, then that suggests they are interested in buying from you if they sign up! Likewise, why not make the mailing list itself the incentive? This won’t qualify the leads but it ensures that they’ll be looking out for your messages in their inbox!

If you need help with your businesses email marketing, feel free to reach out to one of our marketing specialists at: https://elysiandigital.io

02/26/2022

𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 𝐚 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬

When done well, content marketing can be a game changer for any business. It can transform a marketing department from one that talks at their consumers to one that speaks with them. It can help a business increase the top of the funnel, increase the effectiveness of the middle of the funnel while shortening the sales cycle. Unfortunately, there are very few marketing teams that are doing this well.

The failure or success of your content marketing strategy depends on your preparation. Successful content marketing requires the right pieces being in place before you begin creating content. It also requires your business to be willing to do things differently. Developing a solid content marketing strategy will help your business find success when implementing your plan.

𝐀𝐥𝐢𝐠𝐧 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐆𝐨𝐚𝐥𝐬

For your business' content marketing campaigns to be successful, they have to align with the goals you've set for your business. When your content goals and business goals are in alignment, it brings the various parts of your business into the discussion, which makes the process of developing your strategy possible. Once you align your traditional marketing, content strategy, sales and client services, you can begin creating relevant and targeted content for all the phases of your sales cycle.

𝐂𝐫𝐞𝐚𝐭𝐞 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐬

One of the most critical elements in documenting your content strategy is knowing who your customers are and understanding their wants and needs. Creating an audience persona will help you to determine what kind of content you should develop that will enable you to speak to and engage with your audience. Creating audience personas will help you to define who your audience is, what motivates them, and how to create the right content to match those personalities.

𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐏𝐥𝐚𝐧

After you define your audience, you need to come up with a distribution plan to ensure your audience sees your content. Along with posting your content on social media, you might want to consider creating an email campaign to distribute your content to your subscribers or enlist the help of your team members to share the content with their networks. Instead of allowing your strategy to be dictated by the typical patterns of sharing, find creative ways to get the most out of your content.

Whether your company has been developing content for years or is just starting to dive in, creating a content marketing strategy will help your business reach its target audience. Take the time to develop your goals, personas, and distribution strategies, to set your marketing efforts up for success.

Need help with your content marketing strategy? Let the content marketing experts at https://elysiandigital.io help!

02/26/2022

𝐔𝐬𝐢𝐧𝐠 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐓𝐚𝐫𝐠𝐞𝐭 𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐞𝐝 𝐋𝐞𝐚𝐝𝐬 – 𝐓𝐡𝐞 𝐆𝐨𝐨𝐝 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐁𝐚𝐝

Remarketing is a term used in internet marketing that essentially means marketing to people who have already had some kind of interaction with your brand and who have already shown an interest in a product or service you provide.

Most often, when we think of marketing, we think of increasing our brand awareness and visibility. This means that we’re going to be predominantly trying to reach people who have never heard of our business in order to familiarize them with who we are and what we do.

Remarketing conversely means marketing to people who already have shown an interest and maybe even lingered and looked at a store listing for a particular product.

Chances are you will have encountered this type of marketing yourself when browsing the web. If you’ve ever spent time looking at holidays on travel sites for instance, then you might notice adverts for those very same destinations and hotels appearing on Facebook and Google!

𝐓𝐡𝐞 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬

The benefit of this type of advertising is that it is targeting qualified leads and potentially converting them to paying customers. If someone has seen your product online and has spent time looking at it, it probably means they’re likely to want to buy it. Perhaps something then distracted them or took their attention away. By using Google AdWords, you can reach back out to those same people and try to remind them that your product is still there – perhaps at a time when they’re able to make the purchase without interruption.

You can do this through Google AdWords but it’s also possible to do the same thing with CRM software. In this case, you’ll be tracking which of your subscribers spends time on which of your pages. You can then look at those customers that are checking out your products and give a high lead score to the ones that have shown an interest in buying.

𝐓𝐡𝐞 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬

Keep in mind though that this isn’t a flawless system. While some of your qualified leads will be people who wanted to buy but didn’t get the chance, you’ll also be marketing to people who have already bought the same product from your competition – or who looked at your product and decided they didn’t want it.
This also means that you’re not creating new leads with that money, which some companies will find more beneficial. As ever, the best approach is a mixed one that combines multiple strategies into one.

Need help setting up a remarketting campaign for your business? Then visit us at: https://elysiandigital.io today!

02/26/2022

𝟓 𝐄𝐟𝐟𝐨𝐫𝐭𝐥𝐞𝐬𝐬 𝐓𝐰𝐢𝐭𝐭𝐞𝐫 𝐓𝐚𝐜𝐭𝐢𝐜𝐬 𝐭𝐨 𝐆𝐞𝐭 𝐌𝐨𝐫𝐞 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐖𝐞𝐛𝐬𝐢𝐭𝐞

As a business owner, you only have so much time to focus on your social media marketing efforts. Unfortunately, even though marketing can significantly increase your client base, it is rarely given the focus in a small business, but instead, it's wrapped up with sales, content development, and design, and when it comes to Twitter, many small businesses find themselves wandering in the dark.

𝑯𝒆𝒓𝒆 𝒂𝒓𝒆 𝒇𝒊𝒗𝒆 𝒔𝒊𝒎𝒑𝒍𝒆 𝑻𝒘𝒊𝒕𝒕𝒆𝒓 𝒕𝒂𝒄𝒕𝒊𝒄𝒔 𝒕𝒉𝒂𝒕 𝒄𝒂𝒏 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒈𝒆𝒕 𝒎𝒐𝒓𝒆 𝒕𝒂𝒓𝒈𝒆𝒕𝒆𝒅 𝒕𝒓𝒂𝒇𝒇𝒊𝒄 𝒕𝒐 𝒚𝒐𝒖𝒓 𝒘𝒆𝒃𝒔𝒊𝒕𝒆:

𝟏. 𝐆𝐞𝐭 𝐕𝐢𝐬𝐮𝐚𝐥

If you want to utilize Twitter to help grow your business, then you have to stop thinking of the site as a text-only platform. Twitter features visual content more significantly on the site by auto-expanding images in tweets. This makes adding an image to your content more important than ever. Adding stunning photos will go a long way to help your tweets stand out amongst the crowd.

𝟐. 𝐓𝐞𝐚𝐬𝐞 𝐘𝐨𝐮𝐫 𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬

When you tweet out links, avoid giving out too much information about the content in the body of your tweet. If your audience can guess the entire story from merely reading the tweet, there is no reason for them to click the link to learn more. Try to frame your tweets in a way that highlights both the benefit of the content and creates curiosity.

𝟑. 𝐁𝐞 𝐑𝐞𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞

Twitter is the only social media platform where it’s okay to post the same update several times because updates can be easily missed on Twitter. If you want to share content several times, without annoying your readers, take the time to alter the images and text that you use in the tweet. For maximum visibility, post the tweets at different times of the day. You can easily do this with tools like Hootsuite or Buffer.

𝟒. 𝐋𝐞𝐭 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐓𝐞𝐥𝐥 𝐘𝐨𝐮 𝐖𝐡𝐚𝐭 𝐭𝐨 𝐃𝐨

Your Twitter followers can be extremely helpful in providing you with the direction of your content. Take some time to poll your audience by asking them what type of issues they typically face. By showing interest in the challenges that others face, you can create a circle of giving and take that build trust with users who have similar interests.

𝟓. 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐇𝐚𝐬𝐡𝐭𝐚𝐠𝐬

According to data released by Expanded Ramblings, tweets that contain hashtags receive twice as much engagement as those without. The more involvement you have with your tweets, the more visibility you get and the more clicks your links receive.

You won't dramatically increase traffic to your website overnight, but by implementing these five simple tactics, you can start to build a substantial presence on Twitter and turn it into a valuable source of new visitors to your company site.

Visit us at Https://elysiandigital.io to learn how we can help you leverage twitter and all your other social platforms to start driving more traffic to your business today!

02/26/2022

𝗪𝗵𝘆 𝗨𝘁𝗶𝗹𝗶𝘇𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗪𝗶𝗹𝗹 𝗕𝗲𝗻𝗲𝗳𝗶𝘁 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀

Promoting your business online in today's short attention span theater isn't easy. Even those companies that occupy the niche market space face stiff competition. Merely advertising or sending out promotional emails no longer cut it. If you want to stand out from the crowd, an effective content marketing strategy is a must. Developing and executing an effective content marketing campaign takes some work, but it will be well worth it with the benefits your business will gain.

𝗛𝗶𝗴𝗵𝗲𝗿 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲𝘀

Every time you add a new post to your blog, it’s another page that Google is going to index. While having more pages doesn’t necessarily correlate to more search traffic, it does give you the opportunity to rank higher for more search queries. By targeting long-tail keywords and topics that your customers search for, you won’t have any trouble appearing in those searches with your archived information.

𝗛𝗶𝗴𝗵𝗲𝗿 𝗗𝗼𝗺𝗮𝗶𝗻 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆

Producing more, higher-quality content will increase your perceived authority, expertise, relevance, and trust of your site. When your content gets more inbound links from external sources, your domain authority rises. A higher domain authority directly relates to higher search rankings.

𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹

The primary reason to create content is to engage, inform, help, and bring value to your audience. Once you’ve taken care of this, you can use the remaining space to pitch your products or services. When done right, this can lead to an increase in your conversion rate.

𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻

The people that are reading your content are building an impression of your brand. When they are looking for helpful, informative, and enlightening information, they’ll think more highly of your brand. They will also see you as more trustworthy and an established leader in the industry if your content shows up on external sources or the social media newsfeeds.

𝗗𝗲𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝘀𝘁𝘀

The only thing that content marketing will cost you is time, and it offers compounding returns on your minimal investment. You'll start to see growth after the first couple of months, and after a few years, you could see gains that are quadrupled your initial investment.

Content marketing is safe and inexpensive and is available for anyone in any industry to utilize. The sooner you start investing your time in a solid content marketing campaign, the sooner you'll begin to see results. No matter what you are looking to achieve, whether its higher conversion rates, increased traffic, or a genuine relationship with your customers, there’s no reason not to include content marketing in your overall marketing strategy.

Learn how the expert content creators at ElysianMed can help with your businesses content needs at: https://elysiandigital.io

02/26/2022

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗼𝗳 𝗮 𝗟𝗲𝗮𝗱

When you talk about getting new customers to your website or business, you will often focus on bringing in ‘leads’. A lead is of course any potential customer who meets the right criteria and thereby can be considered the kind of person that you are going to be marketing too.

But not all leads are made equal and some leads are certainly better than others. The aim of your business then is not only to bring in leads but to bring in the right kinds of leads and also to convert leads from one kind to another. Let’s take a look at what the different types of lead are and what it means for your business.

𝗖𝗼𝗹𝗱 𝗟𝗲𝗮𝗱

A cold lead is the most basic type of lead. This is someone who you have established contact with and who fits within your precise target demographic. In other words, they are the right age, s*x, location and income and you have the means to reach out to them.
But they are still ‘cold’ leads because they’ve shown no interest in your brand or your products and they have had no willing contact with you prior to this first interaction.

𝗪𝗮𝗿𝗺 𝗟𝗲𝗮𝗱

The next stage for your leads is to become ‘warm’ leads. A warm lead is a lead that you have now had an interaction with and that has shown some kind of interest in your brand. They aren’t paying customers yet but they have demonstrated interest in you and that makes them much more likely to become a customer in future.
To become a warm lead, someone might have liked your page on Facebook, they might have signed up to your mailing list or they might have emails you to ask about your business.

𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗟𝗲𝗮𝗱

A qualified lead is the best type of lead. This is someone who has not only shown an interest in your business but has actually shown an interest in your products or a specific item. That means they are very likely to want to buy from you with the right push and they are probably ‘ready’ to buy as well. To become a qualified lead, your lead might have asked for information about a specific product, they might have pre-ordered or they might have lingered on your store page.

The key is to only try to sell to qualified leads. Find cold leads and then bring them up to the point where they are committed to your brand and ready to buy!

To learn how we can generate more leads for your business, please visit us at: https://elysiandigital.io

02/26/2022

𝗛𝗼𝘄 𝘁𝗼 𝗪𝗿𝗶𝘁𝗲 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗼𝘀𝘁𝘀

Social media marketing and content marketing go hand-in-hand. In fact, a lot of your social media efforts will likely boil down to creating blog posts and articles and then sharing those with your audience.

However, in order for your content to get read and shared, you need to ensure that you are approaching it in the right way and that you have the right idea about what works on Facebook and Twitter and what doesn’t.

And by ‘working’, what we really mean is that you’re creating content that will get shared and that will get read.

𝙇𝙚𝙩’𝙨 𝙩𝙖𝙠𝙚 𝙖 𝙡𝙤𝙤𝙠 𝙖𝙩 𝙝𝙤𝙬 𝙮𝙤𝙪 𝙜𝙤 𝙖𝙗𝙤𝙪𝙩 𝙙𝙤𝙞𝙣𝙜 𝙩𝙝𝙞𝙨:

𝗧𝗵𝗲 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗨𝗻𝗶𝗾𝘂𝗲𝗻𝗲𝘀𝘀

Companies that have no clue about social media will create content that is derivative and dull. How many times have you seen articles on ‘How to Get Abs’? Or on ‘How to Pick Up Women’? These are things that everyone wants to achieve but the articles are written in a way that is highly generic and that doesn’t seem to offer anything new.

On the other hand, you have those ‘clickbait’ articles that go the other way. They are either incredibly hyperbolic, or they create some kind of mystery so that people will be tempted to click. They might be ‘The One Amazing Trick That Will Give You INCREDIBLE Abs Overnight’ or ‘You’ll NEVER Believe the One Herb That Men Are Using to Get Women Into Bed!’. These titles work because they grab attention and offer something completely new… but rarely does the actual content deliver on its promise.

Instead then, try to use the same strategy while actually offering something good. How about: ‘How Cardio Acceleration Burns 73% More Fat’ or ‘How Expert Pick Up Artists Apply Cognitive Behavioral Therapy To Amazing Effect‘. These articles include technical sounding terms that people haven’t heard of and that suggests something new – thus making them likely to click. At the same time though, these are actual meaty subjects that you can write about and deliver on your promise with.

𝗬𝗼𝘂𝗿 𝗥𝗲𝗮𝗱𝗲𝗿 ‘𝗣𝗲𝗿𝘀𝗼𝗻𝗮’

At the same time, always have in mind your ‘reader persona’. This is a fictional profile of the type of person your content is aimed at. If you get this right, then there should be a certain section of your audience for whom the content is perfect. This makes them far more likely to share as a way to express themselves – because your content reflects their personality – and it means that their friends are more likely to share it with them, knowing that they’re like it.
Remember that at its core, social media is a communication tool. If your content facilitates communication and expression, then it will succeed!

To Learn More Visit: https://elysiandigital.io

02/26/2022

𝗕𝗿𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗡𝗲𝘅𝘁 𝗟𝗲𝘃𝗲𝗹 𝘄𝗶𝘁𝗵 𝗧𝗵𝗲𝘀𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗲𝘁𝗵𝗼𝗱𝘀

Most companies today are participating in some form of content marketing. Studies show that companies that can produce a majority of their leads through online channels will grow quicker and are more profitable than companies that relied more heavily on traditional marketing campaigns for generating leads. Here are some content marketing methods that you can incorporate into your overall marketing strategy to increase growth and profits.

𝗬𝗼𝘂𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲

Your company’s website is one of the most valuable content marketing tools in your arsenal. With a little attention, it can become your most powerful tool for generating leads. Your site can be used to leverage both blogging and search engine optimization to increase traffic to your site. Your company website should include static web page content, stock educational content, and flow educational content to gain the highest return on investment.

𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮

A natural extension of content marketing are the numerous social media platforms that have become popular. They work as content marketing tools in a couple of ways. First, your content can be posted directly to the platforms in the form of tweets, status updates, and dialog with other users. Secondly, you can use them to introduce different pieces of content that link back to blog posts, whitepapers, and other content on your site.

𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

Email marketing is a technique that involves cultivating a targeted list of contacts and sending them emails periodically that contain educational content and offers. You are offering your prospective customers information that will help them, making them more eager to do business with you down the road.

𝗪𝗲𝗯 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀

Web analytics tools comprise the unseen data behind your content marketing efforts. They allow you to monitor the activity on your website such as how many visitors, downloads, and where the traffic originated from. You should use these tools to measure the success of your content marketing campaigns.

𝗦𝘁𝗼𝗰𝗸 𝗖𝗼𝗻𝘁𝗲𝗻𝘁

Educational content through resources that you make available on your website for potential and current customers to download. educational content includes whitepapers, guides, ebooks, research studies, and books. They help to enhance your reputation as a thought leader in your industry.

When you first begin your content marketing campaign, it is essential that you don't rely on a single tool, but rather leverage multiple content marketing tools. By leveraging these five methods, you can turn your online presence into a lead generating machine, helping to grow your business into a high-profit business.

ElysianDigital

03/01/2022

02/26/2022

02/26/2022

02/26/2022

02/26/2022

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