WayPoint Analytics

WayPoint Analytics WayPoint Analytics is an online system that provides wholesale distributors detailed profitability information to immediately grow your bottom line.

Take advantage NOW and call for a FREE demo at 480-426-9955! Randy MacLean is the founder and president of WayPoint Analytics, the leading business-costing and profitability analysis software, and the only cloud-based system available. As experts in the field of distribution analytics and profitability, Randy MacLean and his partner, Bruce Merrifield, are frequent presenters to wholesale distribut

ion associations across the US and Canada. Randy is a co-founder of APIC (Advanced Profit Innovation Conference), a bi-annual two-day accredited educational conference for distribution executives, which features the top experts in profitability and best practices in the distribution industry. WayPoint Analytics shows businesses where they are making (and losing) substantially more profit than they are ever aware of. Waypoint's experts work closely with management teams to develop action plans that capture these massive but hidden profit gains already existing in the business. Using WayPoint Analytics Systems commonly results in 100% to 150% in profit gains for their typical client. Visit www.WayPointAnalytics.net or call (480) 426-9955 for more information or a product demonstration.

"MOQ work because they have a very short change chain."
03/29/2021

"MOQ work because they have a very short change chain."

Analytics-based policies & price breaks change everything, says Randy MacLean, president of WayPoint Analytics.

What if customers want digital first, then virtual support as needed, and finally physical visits by the “experts” they ...
03/24/2021

What if customers want digital first, then virtual support as needed, and finally physical visits by the “experts” they select? What will you and your assigned, regular-calling rep do?

PART TWO: In this episode, industry consultant (and MDM contributor across five decades!) Bruce Merrifield discusses post-COVID-19 scenarios for distributors and the imperatives to transform into more customer-centric, profit-driven entities to compete effectively with digital sellers. Key question:...

"Stasis will kill your business."
03/15/2021

"Stasis will kill your business."

If you look around your organization and you see policies and processes that haven’t changed in years, you need to worry. If the consensus is you’re “under margin pressure” and “customer loyalty” has evaporated, those are warning bells alerting you to the lack of necessary and critical c...

Here's a checklist every Distributor should aim for.
02/15/2021

Here's a checklist every Distributor should aim for.

There’s only five fundamental items that truly influence customer purchasing decisions. Distributors with mastery of these items always lead the market, says WayPoint Analytics' Randy MacLean.

Randy MacLean's latest book is now available!https://amzn.to/3tXktb2More than a decade of research and discovery, often ...
02/08/2021

Randy MacLean's latest book is now available!
https://amzn.to/3tXktb2
More than a decade of research and discovery, often requiring the invention of new analytical tools and metrics to identify and quantify the dynamics driving record performance in companies that convert 15%, 20%, 25% or more of revenue into bottom-line profits, sometimes in notoriously difficult sectors or markets for Distributors.

The average distributor sees just 25% or less in profit realization.See why in this article by MDM.
01/02/2020

The average distributor sees just 25% or less in profit realization.
See why in this article by MDM.

The average distributor sees just 25% or less in profit realization.

Have you given enough thought to the role of analytics within your company in the coming decade? Check out this compelli...
09/26/2019

Have you given enough thought to the role of analytics within your company in the coming decade? Check out this compelling article on the role of analytics in the years to come, and why you’ll want to get on board sooner rather than later.

Dependence on traditional measures such as gross margin can put a drag on growth and profits. New metrics such as cash-flow value to expenses or expenses as percent of revenue, combined with customer-focused services, are propelling those who take advantage of them, says WayPoint Analytics’ Randy ...

Add a splash of color to your WayPoint experience with our customizable interface! Simply hit the gear icon in the top r...
08/21/2019

Add a splash of color to your WayPoint experience with our customizable interface!
Simply hit the gear icon in the top right corner of your dashboard to select a new color scheme

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