10/15/2026
Data can give merchants the confidence to make decisions. But instinct gives them the courage to act.
With more data, technology, and AI influencing retail decisions than ever before, the role of the merchant is evolving. But some things haven't changed—including the importance of curiosity, instinct, and understanding the customer.
In the newest episode of Behind the Thread, Dani Bentley of Ulta Beauty joins us for a conversation about the art and science of merchandising—and why great merchants still need to trust their instincts.
And you may notice someone new in the hosting seat this time around—Anna Kenney is making her Behind the Thread debut! 🎙️
Anna and Dani's conversation is a reminder that even as technology changes how merchants work, curiosity, instinct, and the human side of merchandising remain essential.
🎧 Part 1 is available now! https://youtu.be/iIo4Zw5ZaQA?si=4z6_eLq8mUHJUjAx