07/31/2026
Every time I look at Ray, I’m reminded that the future of the pet industry isn’t really about technology—it’s about deepening our understanding of the animals we share our lives with.
While AI, smart collars, and personalized nutrition are capturing much of the attention, they’re pointing to something much bigger.
We’re entering a new era—one where we move beyond simply managing animals to understanding them.
We’re moving...
→ from reactive care to predictive care.
→ from command and control to relationship-based care.
→ from generic products to personalized wellness.
→ from physical exercise to whole-animal wellbeing.
→ from simply managing behavior to understanding it.
To me, these aren’t just pet trends. They’re early signals of a broader shift in how we relate to living systems.
Fresh on the blog, I explore six emerging shifts I believe will shape the pet industry through 2027 and beyond.
Blog link in bio.
Which shift do you think will have the biggest impact?