05/01/2026
When you're buying a business, the number on the bottom of the P&L isn't the one that matters.
Net profit is influenced by owner decisions — how much they pay themselves, whether family is on payroll, how the business is structured for tax efficiency.
SDE cuts through all of that. It shows you the cash the business actually generates, normalized for the current owner's choices.
**Net profit vs SDE — a real example:**
A business shows $120K net profit.
Owner salary: $180K (above-market)
Personal vehicle: $18K
Travel: $12K
One-time legal fees: $25K
Adjusted SDE: $355,000.
At a 3.5x multiple, you'd value this at:
- Based on net profit: $420K
- Based on true SDE: $1.24M
That gap is where buyers overpay or sellers undervalue.
Always ask for SDE.