05/07/2026
I don't spend much time on Facebook.
My focus is, and always has been, on the work, not the posts about the work. I'm not chasing likes, building an audience, or playing the engagement game. This post isn't here to farm interactions. It's here so people who search for me can see what I actually do.
So a quick note for anyone landing on this page:
The people actually serving clients or building things in this industry are usually busy doing the work. The people posting about it constantly are often running an attention business, where looking like an expert matters more than doing expert-level work. That's why my social media mostly sits quiet.
No course.
No paid Skool community.
No group coaching program.
Not because I haven't been pitched. I have, constantly. But because many of those models are recruit-to-recruit funnels where coaches teach other coaches to coach other coaches.
Here's what I actually do:
I consult on AI, teach it, and help people and businesses use it in practical ways inside their work, marketing, systems, and decision-making.
I also still run AI-powered Facebook and Instagram ads and consult on them for businesses, entrepreneurs, and anyone serious about real strategy. 10+ years of actually DOING it, not talking about it.
There's a lot of noise in the AI consulting space right now.
A lot of people learned the basics recently, watched a few videos, took a course, and started selling expertise before they had much real-world experience behind it. Some are even teaching others how to start an AI agency before they've done meaningful client work themselves. That's how bad information gets recycled, repackaged, and sold as expertise.
I'm the opposite.
I built and operated my Facebook ads agency from scratch for over a decade. Real client work for real businesses. No venture funding.
I've used AI inside my own business and in client work for years.
Harvard Business School Online AI Essentials for Business Certificate (2025).
My credibility comes from a continuous body of real client work and 470+ weekly Next Level Facebook Ads Podcast episodes since 2017. Not from chasing engagement bait, performing expertise for the algorithm, or pretending visibility is the same thing as experience.
Facebook is where some people find me. It's not where I spend my day, because my focus is on clients, strategy, implementation, and building great things.
Where the actual work happens:
Website: https://philgrahamdigital.com
Podcast: philgrahamdigital.com/podcast
Talk to me: go.oncehub.com/PhilGraham
