TRUITT | Brand Design

11/02/2025

Saw this in a store last night - beautiful!

02/12/2024

For years I've received phone calls from entrepreneurs excited about opening their first brick and mortar store, and looking for professional design services, only to discover that it's not in their budget. I've always tried to offer the best advice that I can in those moments, but often felt badly that I couldn't be of more help.

If this sounds familiar, check out my new e-book: Retail Store Design Basics: A Step-by-Step Guide to Designing Your Own Retail Store.

This short, but informative guidebook is packed with tips from my 30+ years of Branding and Retail Design experience, and will walk you through the process of designing your store yourself in the best possible way to connect with your customers and maximize sales.

If having a design professional on your team isn't within your start-up budget, having one on your tablet is the next best thing!

Professional Retail Interior Design services can have a huge impact on the success of a new retail store business. A well-designed store can engage and entice customers, directing them through the store shopping experience, introducing them to new and exciting merchandise, informing them of speci...

11/14/2023

Saw this in a store this weekend - simple, brilliant, eye-catching. Great way to bring focus to the POS in the middle of the store.

10/23/2023

The Shoppes @ Atlantis, Reno

10/23/2023

FORLOH, Austin

10/16/2023

One person quoted in this article refers to Spirit Halloween Stores as "a bottom-feeder business that works only at the expense of other stores; if there weren't vacant storefronts, this business wouldn't exist."

I tend to disagree. Spirit isn't forcing any other businesses out of their spaces - they're simply making good use of otherwise vacant space, and developing a workable strategy for a seasonal market. In fact, one might argue that they're bringing some life back to otherwise dead centers.

What are your thoughts?

https://www.npr.org/2021/10/05/1043278951/spirit-halloween?utm_medium=social&utm_term=nprnews&utm_source=facebook.com&utm_campaign=npr&fbclid=IwAR0I-7y2GYy1T39MH1BXBAoaDJfepJsQzNKXzwauWy3xpbW-QUsAVnaxSw8

Seasonal retail company Spirit Halloween reopens stores across the U.S. as Halloween approaches each year. If they seem to be everywhere, that's because they are.

09/30/2023

This is brilliant. I want one. I may need some help emptying all those wine bottles. Emphasis on the word "may".

06/16/2023

Well said.

06/13/2023

In today's politically divisive world, it can be challenging to decide where you stand. But not standing for anything can be a losing proposition, as well. Neil Peart, the late, great drummer for Rush wrote, "If you choose not to decide you still have made a choice." The question many business owners need to ask themselves is, if supporting or not supporting this particular issue (whatever that issue is) is going to cost us, which side of history do we want to be on. Money/sales are certainly a consideration, but so is the soul of the company.

Thoughts?

05/29/2023

On this Memorial Day, let us remember that true leadership means placing the needs of others above our own.
We honor the brave men and women of the military who have selflessly served our nation. Thank you for your sacrifice.