10/11/2026
POV: Inside the USRowing house for LA28🇺🇸
July 14–30, 2028, this place becomes home base for the Olympics: a main dining room, a stage, a live podcast and content studio, outdoor activation space, and a room overlooking the race course less than a mile away. Rowing and sailing themed, built for athletes, families, fans, and the brands who want to be part of it.
And the timing couldn’t be better. Team USA is coming off its best summer in 30+ years, with a new world record at Worlds and nine boats on the podium, five of them in Olympic classes. Plus, Coastal Beach Sprints are adding a second discipline for the first time ever.
Athletes get their moment, fans get access, and brands get a rare chance to show up in a way they can’t anywhere else at the Games.
Doors open July 14, 2028. Who’s coming? 👀