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09/03/2026

Franchise Training: A Key to Success

Franchise success does not start with the signing - it starts with the training. Rick Morgin reveals why the smartest franchisors treat onboarding like the real product, from corporate training and site-level launch support to year-round learning systems that keep franchisees growing long after opening day.

If you think franchise training is a quick orientation, this conversation changes that fast. Rick breaks down what actually happens after a franchise fee is paid, including training that can last from one week to an astonishing 13 weeks, plus ongoing support through learning management systems, regional meetings, conferences, and regular refreshers.

You'll discover:
Why training at the corporate location is only the beginning
How on-site support after launch helps franchisees avoid early mistakes
Why online learning systems matter throughout the life of the franchise
How semi-annual and annual training keeps standards from slipping
Why successful franchising requires serious reinvestment in people, not just expansion

Rick shows why training is not a nice-to-have add-on - it's a core growth engine. The difference between a franchise that struggles and one that scales often comes down to how well it teaches, supports, and reinforces the model after the deal is signed.

Essential listening for franchisors, franchise operators, and anyone who wants to understand what it really takes to build franchisees who can succeed for the long haul.

Guest Information
๐ŸŒ Website: https://rickmorginfranchising.com

๐Ÿ’ผ LinkedIn: / richardmorgin

๐Ÿ“– Franchise Journal: (Ask Rick for the complimentary subscription.)

Mention Glovisor when reaching out ๐Ÿค

If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.

---

๐Ÿš€ Level Up Your Life & Business with Glovisor

๐Ÿ“˜ Learn through our books: https://store.glovisor.com/

๐ŸŽ“ Master the system with our guided online course

๐Ÿค Go deeper with personalized 1-on-1 coaching

๐Ÿ‘‰ Start here: https://Glovisor.com

Subscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.

๐˜๐จ๐ฎ๐ซ ๐‚๐จ๐ฆ๐ฉ๐š๐ง๐ฒ ๐‡๐š๐ฌ ๐€๐ˆ ๐‚๐ก๐š๐จ๐ฌ โ€” ๐‡๐ž๐ซ๐žโ€™๐ฌ ๐‡๐จ๐ฐ ๐ญ๐จ ๐“๐š๐ค๐ž ๐๐š๐œ๐ค ๐‚๐จ๐ง๐ญ๐ซ๐จ๐ฅ | ๐ˆ๐ง๐ญ๐ซ๐š๐ฌ๐œ๐จ๐ฉ๐žAI is transforming businessโ€”but what happens whe...
09/03/2026

๐˜๐จ๐ฎ๐ซ ๐‚๐จ๐ฆ๐ฉ๐š๐ง๐ฒ ๐‡๐š๐ฌ ๐€๐ˆ ๐‚๐ก๐š๐จ๐ฌ โ€” ๐‡๐ž๐ซ๐žโ€™๐ฌ ๐‡๐จ๐ฐ ๐ญ๐จ ๐“๐š๐ค๐ž ๐๐š๐œ๐ค ๐‚๐จ๐ง๐ญ๐ซ๐จ๐ฅ | ๐ˆ๐ง๐ญ๐ซ๐š๐ฌ๐œ๐จ๐ฉ๐ž

AI is transforming businessโ€”but what happens when your company has too many AI tools, too many models, rising costs, and sensitive data moving through systems nobody fully controls?

In this episode of the Glovisor Podcast, Joe Abreu sits down with Vladimir Krstic, founder and CEO of Intrascope, an infrastructure platform that helps companies use generative AI with greater control, governance, context, and cost awareness.

Vladimir explains why companies are adopting AI faster than they can manage itโ€”and how that can create what he describes as a new kind of AI chaos.

Instead of relying on one AI model for everything, Intrascope connects different models in one workspace, allowing companies to use the right model for the right task. Vladimir explains how AI orchestration helps organizations avoid paying for expensive models when a less expensive model can do the job.

The conversation also explores one of the biggest issues facing businesses today: data.

What happens when employees upload confidential company information into personal or free AI accounts? Vladimir explains why businesses need to start thinking seriously about protecting their data, controlling AI usage, tracking costs, and creating a more structured approach to AI adoption.

Youโ€™ll also hear about:
โ€ข Why companies need to choose AI tools strategically
โ€ข The difference between traditional AI and generative AI
โ€ข How AI orchestration can reduce unnecessary costs
โ€ข Why every AI model isn't equally good at every task
โ€ข SaaS vs. private, in-house AI infrastructure
โ€ข Why enterprise companies may need greater AI control
โ€ข How companies can protect sensitive information
โ€ข How AI usage and spending can be tracked
โ€ข A real-world example of a 50+ employee company adopting AI
โ€ข Why AI implementation needs governanceโ€”not just access
โ€ข The importance of choosing the right AI model for the right job
โ€ข What businesses should start doing now as AI continues to evolve

Vladimir also shares his entrepreneurial journey, beginning his first company at just 20 years old and explaining why he chose entrepreneurship over doing the same thing every day.

If you're a business owner, CEO, entrepreneur, or leader trying to figure out how to implement AI without creating unnecessary complexity, this conversation offers practical insights into a problem that is only becoming more important.

The question isn't whether your company will use AI.

**The question is: Will you control itโ€”or will AI chaos control you?**

CONNECT WITH VLADIMIR KRSTIC

Website: https://intrascope.app

Mention Glovisor when reaching out ๐Ÿค If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.

---
๐Ÿš€ Level Up Your Life & Business with Glovisor
๐Ÿ‘‰ Start here: https://Glovisor.com
๐Ÿ“˜ Learn through our books: https://store.glovisor.com/
๐ŸŽ“ Master the system with our guided online course
๐Ÿค Go deeper with personalized 1-on-1 coaching

Subscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.



CHAPTERS
00:00 AI Chaos Is Taking Over
00:45 Meet Vladimir Krsic & Intrascope
01:51 Why Vladimir Chose Entrepreneurship
03:13 AI vs. Generative AI
04:02 Why Companies Have AI Chaos
05:29 One Workspace, Multiple AI Models
06:23 Who Needs Intrascope?
07:20 SaaS vs. Private AI Systems
08:42 Why Companies Need AI Control
10:15 A Real-World AI Success Story
11:50 How AI Can Cut Costs
13:15 Protect Your Data & Control AI

๐—•๐—ฟ๐—ผ๐—ฎ๐—ฑ๐˜„๐—ฎ๐˜† ๐—œ๐˜€ ๐—ฎ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ผ๐—ณ ๐—ฅ๐—ถ๐˜€๐—ธ: ๐—ฆ๐˜‚๐—ฒ ๐—š๐—ถ๐—น๐—ฎ๐—ฑ ๐—ผ๐—ป ๐—ง๐˜‚๐—ฟ๐—ป๐—ถ๐—ป๐—ด ๐—œ๐—ฑ๐—ฒ๐—ฎ๐˜€ ๐—œ๐—ป๐˜๐—ผ ๐—›๐—ถ๐˜๐˜€ (๐—œ๐—ป ๐—™๐—ถ๐—ป๐—ฒ ๐—–๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐˜†)Behind every Broadway hit is a bus...
09/02/2026

๐—•๐—ฟ๐—ผ๐—ฎ๐—ฑ๐˜„๐—ฎ๐˜† ๐—œ๐˜€ ๐—ฎ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ผ๐—ณ ๐—ฅ๐—ถ๐˜€๐—ธ: ๐—ฆ๐˜‚๐—ฒ ๐—š๐—ถ๐—น๐—ฎ๐—ฑ ๐—ผ๐—ป ๐—ง๐˜‚๐—ฟ๐—ป๐—ถ๐—ป๐—ด ๐—œ๐—ฑ๐—ฒ๐—ฎ๐˜€ ๐—œ๐—ป๐˜๐—ผ ๐—›๐—ถ๐˜๐˜€ (๐—œ๐—ป ๐—™๐—ถ๐—ป๐—ฒ ๐—–๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐˜†)

Behind every Broadway hit is a business machineโ€”and the risks, decisions, money, people, and persistence behind the curtain are far more intense than most audiences ever see.

In this powerful conversation, Joe Abreu sits down with Sue Gilad, a Grammy and five-time Tony Award-winning Broadway producer and co-founder of In Fine Company, to reveal what it really takes to turn an unproven idea into a Broadway production.

Sue explains why producing a Broadway show is essentially entrepreneurship at an extraordinary scale: assessing risk, building teams, raising capital, marketing a product, managing personalities, responding to failure, and believing in an idea long before anyone knows whether it will work.

She also pulls back the curtain on some surprising realities of the Broadway businessโ€”including why roughly 80% of Broadway shows don't make their money back while on Broadway, why today's productions can require $25โ€“$30 million in capital, and why successful producers have to think about a show's potential for years and even decades beyond opening night.

Sue also shares the story behind productions including Moulin Rouge!, The Outsiders, Jagged Little Pill, Angels in America, Buena Vista Social Club, and the upcoming Purple Rain, while explaining how Broadway productions can expand into tours and international markets.

One of the biggest lessons from this conversation is simple: **You don't need to know that your idea will work before you begin. You need to build it, test it, listen, adapt, and have the courage to decide whether it's worth continuing.**

Guest: Sue Gilad

Grammy & five-time Tony Award-winning Broadway producer, author, editor, speaker, and co-founder of In Fine Company.

๐ŸŒ Sue Gilad: https://www.suegilad.com
๐ŸŽญ In Fine Company: https://infinecompany.com/
๐ŸŽฌ Explore In Fine Company's productions: https://infinecompany.com/productions/

Mention Glovisor when reaching out ๐Ÿค If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.

---

๐Ÿš€ Level Up Your Life & Business with Glovisor
๐Ÿ‘‰ Start here: https://Glovisor.com

Subscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.

One Conversation Could Save a Life: The Prostate Cancer Warning Men Can't IgnoreWhat if one conversation could save a li...
09/01/2026

One Conversation Could Save a Life: The Prostate Cancer Warning Men Can't Ignore

What if one conversation could save a life?

Prostate cancer doesn't only affect the person diagnosed. It impacts spouses, families, relationships, careers, and the future.

In this powerful awareness video, Jeanette Deatherage shares her family's deeply personal experience after her husband was diagnosed with prostate cancer that had already spread throughout his body.

The most frightening part?

He didn't feel sick.

Jeanette explains how the diagnosis changed their family overnight, why regular conversations about prostate health matter, and what she wishes they had known years earlier.

This is not a story meant to create fear. It's a reminder to pay attention, ask questions, talk with your doctor, and avoid putting off important health conversations.

Jeanette shares why her family believes early awareness mattersโ€”and why she hopes this conversation can help even one person take action.

โš ๏ธ IN THIS PSA, YOU'LL HEAR ABOUT:
โ€ข Why prostate cancer can be difficult to recognize
โ€ข Jeanette's family's experience with a late-stage diagnosis
โ€ข Why regular conversations with your healthcare provider matter
โ€ข The importance of knowing your PSA history
โ€ข Why men shouldn't ignore changes or concerns about their health
โ€ข How prostate cancer affects entire familiesโ€”not just patients
โ€ข Why support from family, friends, and community matters
โ€ข The emotional reality of facing a cancer diagnosis
โ€ข Resources for people affected by prostate cancer
โ€ข Why Jeanette believes one conversation could save a life

Jeanette's message is simple:

DON'T WAIT TO HAVE THE CONVERSATION.

If you or someone you love is facing prostate cancer, talk with a qualified healthcare professional and seek reliable medical information. Every person's situation is different, and screening and testing decisions should be discussed with your doctor.

๐Ÿ“š LEARN MORE & FIND SUPPORT

๐ŸŒ Prostate Cancer Foundation:
https://www.pcf.org/

Jeanette also mentions ZERO as a support resource for men and families affected by prostate cancer.

Mention Glovisor when reaching out ๐Ÿค

If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.

---

๐Ÿš€ Level Up Your Life & Business with Glovisor

๐Ÿ‘‰ Start here:
https://Glovisor.com

โฑ๏ธ CHAPTERS
00:01 One Conversation Could Save a Life
00:37 Jeanette's Story Begins
02:11 When There Were Few Warning Signs
03:19 The Importance of Prostate Health Checks
03:49 The Impact on the Family
05:17 What She Wishes They Had Known
06:01 Why Early Detection Matters
07:37 Understanding Prostate Cancer Stages
08:48 Why Men Avoid the Conversation
09:15 The Conversation Every Man Should Have
09:42 A Message of Hope & Support
10:38 You're Not Alone
11:42 Where to Find Support

From Family Business to 10 Time Inc. 5000 Company What does it take to build a business that survivesโ€”and continues grow...
08/31/2026

From Family Business to 10 Time Inc. 5000 Company

What does it take to build a business that survivesโ€”and continues growingโ€”for more than 35 years?

Joe Abreu sits down with Mike Vertolli, CEO of ComTec Systems, a technology and consulting company that has evolved through decades of technological change.

Mike's entrepreneurial journey began after the loss of his stepfather, when he and his mother took over a telecommunications business in the early 1990s. Without following the traditional college path, Mike chose to bet on himself, adapt to changing technology, and build the company one opportunity at a time.

Today, ComTec operates across technology, energy, and tax consulting, helping businesses identify savings, improve efficiency, and navigate rapid change.

๐Ÿ”ฅ IN THIS EPISODE YOU'LL LEARN:
โœ… How to build a business that can survive decades of change
โœ… Why entrepreneurs need to prepare for successโ€”not just failure
โœ… How Mike adapted as technology transformed the business world
โœ… Why finding savings can be just as important as increasing revenue
โœ… How ComTec helps businesses improve technology, energy, and tax efficiency
โœ… Why client retention is one of the most powerful growth strategies
โœ… How a struggling healthcare organization dramatically improved its operations
โœ… The importance of proving value before asking clients to trust you
โœ… What it takes to achieve sustained growth year after year
โœ… How AI is changing business efficiency and the workforce
โœ… Why entrepreneurs should embrace calculated risks
โœ… Mike's "Fail Forward" philosophy for business and life

Mike also shares a powerful lesson from his own experience: one of his biggest challenges came from being so successful that he couldn't capitalize on the opportunity.

His advice?

Don't just prepare for what could go wrong. Prepare for what could go rightโ€”and understand what that success will require.

Whether you're a startup founder, established business owner, CEO, or entrepreneur preparing for your next stage of growth, this conversation is packed with lessons about resilience, adaptability, client success, technology, and long-term business growth.

๐Ÿ‘ค GUEST INFORMATION

๐ŸŒ ComTec Systems:
https://ComTecSystems.net

๐Ÿ’ผ Connect with Mike Vertolli on LinkedIn:
Search "Mike Vertolli ComTec Systems" on LinkedIn

Mention Glovisor when reaching out ๐Ÿค

If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.

---

๐Ÿš€ Level Up Your Life & Business with Glovisor

๐Ÿ‘‰ Start here:
https://Glovisor.com

๐Ÿ“˜ Learn through our books:
https://store.glovisor.com/

๐ŸŽ“ Master the system with our guided online course

๐Ÿค Go deeper with personalized 1-on-1 coaching

Subscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.

โฑ๏ธ CHAPTERS

00:00 Building a Business That Lasts 35+ Years
00:41 Meet Mike Vertolli
01:53 Taking Over the Family Business
03:22 The Challenge of Success
04:17 Finding Savings in a Difficult Economy
05:36 Who ComTec Helps
06:56 The ComTec Difference
08:37 Turning a Struggling Organization Around
11:02 Becoming a 10-Time Inc. 5000 Company
13:34 The Future of AI & Business Efficiency
15:18 The "Fail Forward" Philosophy
16:28 Connect With Mike

Ep. 54: Stop Fixing Yourself: Your โ€œFlawsโ€ Could Be Your Superpower - Jeni YeltonWhat if the things you're trying hardes...
08/28/2026

Ep. 54: Stop Fixing Yourself: Your โ€œFlawsโ€ Could Be Your Superpower - Jeni Yelton

What if the things you're trying hardest to fix about yourself are actually part of what makes you uniquely valuable?

In this episode of the Glovisor Podcast, Joe Abreu sits down with Jeni Yelton, leadership strategist, executive coach, speaker, and author of "Confidently Flawed: The Fatal Flaw Theory to Stop Fixing and Start Thriving."

With more than 25 years of experience in leadership, training, development, and organizational transformation, Jeni challenges one of the biggest traps in personal and professional growth: the exhausting pursuit of perfection.

Her message is simple:

YOU'RE NOT BROKEN.

You have flaws. You aren't perfect. But instead of constantly trying to eliminate everything you consider a weakness, what if you learned to understand, manage, and leverage what already makes you uniquely valuable?

๐Ÿ”ฅ IN THIS EPISODE YOU'LL LEARN:

โœ… Why perfectionism can hold leaders and entrepreneurs back
โœ… Why organizations shouldn't try to "fix" their employees
โœ… How your flaws can sometimes reveal hidden strengths
โœ… The three levels of purpose and why most people stop too early
โœ… How to identify the gifts you may be undervaluing
โœ… Why people resist organizational change
โœ… The critical role employees play in successful transformation
โœ… How leaders can create cultures built around purpose and values
โœ… Why motivation matters more than simply providing training
โœ… How Jeni uses the ADKAR change framework
โœ… Why influenceโ€”not managementโ€”can be a powerful form of leadership
โœ… A simple exercise for discovering one of your natural gifts

Jeni also shares a powerful transformation story about a professional who kept applying for leadership positions but couldn't understand why she wasn't moving forward. By identifying her gifts, purpose, and the impact she wanted to make, she discovered that her best path wasn't necessarily becoming a traditional managerโ€”it was becoming a leader through influence.

The takeaway?

Stop beating yourself up trying to become someone you're not.

Growth isn't about fixing a broken version of yourself. It's about understanding who you are, developing your gifts, managing what gets in your way, and using your strengths to create meaningful impact.

๐Ÿ‘ค GUEST INFORMATION

๐ŸŒ Jeni Yelton:
https://jeniyelton.com

๐Ÿ“˜ Book: Confidently Flawed
"Confidently Flawed: The Fatal Flaw Theory to Stop Fixing and Start Thriving"

Mention Glovisor when reaching out ๐Ÿค

If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.

---

๐Ÿš€ Level Up Your Life & Business with Glovisor

๐Ÿ‘‰ Start here:
https://Glovisor.com

๐Ÿ“˜ Learn through our books:
https://store.glovisor.com/

๐ŸŽ“ Master the system with our guided online course

๐Ÿค Go deeper with personalized 1-on-1 coaching

Subscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.

โฑ๏ธ CHAPTERS
00:00 You're Not Broken
00:53 Meet Jeni Yelton
02:14 Stop Trying to Fix Yourself
02:46 From Corporate Training to Entrepreneurship
05:11 Why Organizations Struggle With Change
08:47 The Three Levels of Purpose
14:26 Using ADKAR for Transformation
17:42 A Leadership Transformation Story
21:47 How to Identify Your Natural Gifts
23:59 The Message Every Leader Needs to Hear
24:55 Where to Connect With Jeni

๐˜๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ƒ๐จ๐ž๐ฌ๐งโ€™๐ญ ๐๐ž๐ž๐ ๐Œ๐จ๐ซ๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ โ€”๐ˆ๐ญ ๐๐ž๐ž๐๐ฌ ๐“๐ก๐ข๐ฌWhat if your business doesn't need MORE marketingโ€”it needs a bett...
08/27/2026

๐˜๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ƒ๐จ๐ž๐ฌ๐งโ€™๐ญ ๐๐ž๐ž๐ ๐Œ๐จ๐ซ๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ โ€”๐ˆ๐ญ ๐๐ž๐ž๐๐ฌ ๐“๐ก๐ข๐ฌ

What if your business doesn't need MORE marketingโ€”it needs a better foundation?

In this episode of the Glovisor Podcast, Joe Abreu sits down with Taylor Wilson, founder and CEO of Creative Shizzle, to explore the difference between branding and marketingโ€”and why getting the foundation right can change everything.

Taylor built Creative Shizzle to help small businesses, startups, nonprofits, solopreneurs, and lean marketing teams fill their branding, creative, and marketing gaps without needing a massive agency or long-term contract.

With 20 people across the globe, more than 50 clients, and experience working with over 300 brands, Taylor has developed a practical approach to helping businesses clarify who they are, communicate their value, and consistently show up in the marketplace.

๐Ÿ”ฅ IN THIS EPISODE YOU'LL LEARN:
โœ… Why your brand is much more than a logo or color palette
โœ… The difference between branding and marketing
โœ… Why positioning should come before design
โœ… How to identify and communicate your ideal customer's needs
โœ… Why consistent marketing builds trust over time
โœ… How small businesses can compete without huge marketing budgets
โœ… How AI is changing the marketing landscape
โœ… Why "give value, give value, give value, then ask" works
โœ… How to build a marketing foundation one step at a time
โœ… Why launching is better than waiting for perfection
โœ… How subscription-based marketing support can help lean teams
โœ… How Taylor helped transform a college's entire brand experience

Taylor's message for small business owners is simple:

Don't let the fact that you haven't figured out your marketing stop you from starting.

Take the next step. Build the foundation. Get your message into the world. Then optimize as you grow.

๐Ÿ‘ค GUEST INFORMATION

๐ŸŒ Creative Shizzle:
https://creativeshizzle.com

๐Ÿ“ง Taylor Wilson:
[email protected]

๐Ÿ’ผ Connect with Taylor on LinkedIn:
Search "Taylor Wilson Creative Shizzle" on LinkedIn

๐Ÿ“ธ Instagram:
Search

Mention Glovisor when reaching out ๐Ÿค

If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.

---

๐Ÿš€ Level Up Your Life & Business with Glovisor

๐Ÿ‘‰ Start here:
https://Glovisor.com

๐Ÿ“˜ Learn through our books:
https://store.glovisor.com/

๐ŸŽ“ Master the system with our guided online course

๐Ÿค Go deeper with personalized 1-on-1 coaching

Subscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.

โฑ๏ธ CHAPTERS
00:00 Your Business Doesn't Need More Marketing
00:53 Meet Taylor Wilson & Creative Shizzle
01:39 The Story Behind "Shizzle"
02:18 Why Taylor Built Creative Shizzle
03:44 What Branding Really Means
06:27 Branding vs. Marketing
09:17 How AI Is Changing Marketing
10:39 A Real-World Branding Success Story
13:51 Marketing Support for Small Businesses
16:00 Why Done Is Better Than Perfect
17:20 Who Should Work With Creative Shizzle?
18:55 How to Connect With Taylor

Your Story Could Be Your Biggest Business AdvantageWhat if the story you've been telling yourself is actually the bigges...
08/26/2026

Your Story Could Be Your Biggest Business Advantage

What if the story you've been telling yourself is actually the biggest business advantage you haven't used yet?

In this episode of the Glovisor Podcast, Joe Abreu sits down with Sean Mabry, an author coach and ghostwriter who helps experts turn their knowledge, experiences, and stories into powerful books that build authority and create new business opportunities.

Sean explains why writing a book isn't simply about putting words on paper. The right book can introduce you to new audiences, establish your authority, deepen connections with readers, and open doors to opportunities you may never have expected.

But there's a catch: you have to write the RIGHT book.

Sean shares how he helps experts organize years of experience and thousands of ideas into a clear story, choose what belongs in their first book, and create a message that sounds authentically like them.

๐Ÿ”ฅ IN THIS EPISODE YOU'LL LEARN:

โœ… The difference between a ghostwriter and a copywriter
โœ… How to discover the story you should actually write
โœ… Why having too many ideas can prevent you from finishing your book
โœ… How to separate your first book from future books
โœ… Why your book needs to establish WHO you areโ€”not just what you know
โœ… How existing podcasts, interviews, and content can become book material
โœ… How long it can realistically take to write and publish a book
โœ… Who owns the rights to a ghostwritten book
โœ… How to choose the right publishing path
โœ… Why your first book can become a gateway to new business opportunities
โœ… How one entrepreneur went from an unfinished manuscript to a published book in just 30 days
โœ… Why your story should sound like YOU

Sean's advice is simple and powerful:

โ€œYour story should sound like you.โ€

If you're an entrepreneur, coach, consultant, speaker, expert, or business owner who has ever thought, โ€œI should write a book someday,โ€ this conversation may change the way you think about your storyโ€”and what your book could do for your business.

๐ŸŽ FREE GIFT FROM SEAN

Get Sean's Book Clarity Engine to help identify the most important story you should tell:

https://MabryGift.com/clarity

๐Ÿ‘ค GUEST INFORMATION

๐ŸŒ Sean Mabry:
https://MabryGift.com/clarity

๐Ÿ”— Connect with Sean on LinkedIn, Facebook, and Substack through the links provided on his website.

Mention Glovisor when reaching out ๐Ÿค

If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.

---

๐Ÿš€ Level Up Your Life & Business with Glovisor

๐Ÿ‘‰ Start here:
https://Glovisor.com

๐Ÿ“˜ Learn through our books:
https://store.glovisor.com/

๐ŸŽ“ Master the system with our guided online course

๐Ÿค Go deeper with personalized 1-on-1 coaching

Subscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.

โฑ๏ธ CHAPTERS
00:00 Your Story Is Your Advantage
00:46 Meet Sean Mabry
01:10 How Sean Became a Ghostwriter
02:24 Ghostwriter vs. Copywriter
03:53 How the Book Writing Process Works
05:41 Your Story Doesn't Have to Be Your Biography
07:45 How Long Does It Take to Publish a Book?
10:22 Who Should Write a Business Book?
11:27 Who Owns a Ghostwritten Book?
12:45 Choosing the Right Publisher
14:05 From Unfinished Manuscript to Published Book
16:24 The One Message Every Author Should Remember
16:40 Free Book Clarity Engine

08/25/2026

We lost a true legend and businesswoman.

Rest in peace, Dolly๐Ÿ™๐Ÿฝ ๐Ÿชฝ

๐˜๐จ๐ฎ๐ซ ๐‹๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐ซ๐จ๐›๐ฅ๐ž๐ฆ ๐Œ๐ข๐ ๐ก๐ญ ๐๐ž ๐š ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐œ๐š๐ญ๐ข๐จ๐ง ๐๐ซ๐จ๐›๐ฅ๐ž๐ฆWhat if the biggest obstacle to your leadership isn't your strat...
08/24/2026

๐˜๐จ๐ฎ๐ซ ๐‹๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐ซ๐จ๐›๐ฅ๐ž๐ฆ ๐Œ๐ข๐ ๐ก๐ญ ๐๐ž ๐š ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐œ๐š๐ญ๐ข๐จ๐ง ๐๐ซ๐จ๐›๐ฅ๐ž๐ฆ

What if the biggest obstacle to your leadership isn't your strategyโ€”but the conversations you're having every day?

In this episode of the Glovisor Podcast, Joe Abreu sits down with Keith Greer, LCSW, PCC, an executive coach, leadership expert, and communication strategist with more than 40 years of experience in the helping professions.

Keith explains why effective leadership isn't simply about having the right answers. It's about building trust, understanding relationships, becoming more self-aware, and having better conversations with the people you lead.

From family businesses to corporate teams, Keith shares practical insights from conversational intelligence, psychological safety, positive psychology, and motivational interviewingโ€”and explains why trying to control or "motivate" other people can actually make leadership harder.

๐Ÿš€ IN THIS EPISODE YOU'LL LEARN:
โœ… Why leadership is fundamentally about relationships
โœ… The difference between therapy and coaching
โœ… Why great leaders need self-awareness more than more leadership books
โœ… How everyday conversations can create trustโ€”or trigger threat
โœ… Why trying to control people doesn't work
โœ… How motivational interviewing can help leaders understand what drives their team
โœ… How psychological safety and appreciation improve team relationships
โœ… Why many team meetings become a complete waste of time
โœ… How one leader transformed her team's meetings and earned company-wide recognition
โœ… The communication principle Keith says every leader should remember

Keith also explains how conversational intelligence can help leaders understand the impact of their words, tone, body language, and communication patternsโ€”and why trust is essential for people to do their best thinking.

His message is simple:

TRUST, TRUST, TRUST.

Whether you're a CEO, entrepreneur, manager, team leader, or simply trying to improve the relationships in your life, this conversation offers practical lessons you can use immediately.

๐Ÿ‘ค GUEST INFORMATION

๐ŸŒ Keith Greer Coaching:
https://KeithGreerCoaching.com

๐Ÿ“ง Email Keith:
[email protected]

๐ŸŽ SPECIAL OFFER FOR GLOVISOR LISTENERS:
Keith is offering the first five listeners who reach out a complimentary conversation with no fee and no commitment to explore how conversational intelligence and other coaching approaches may help them professionally or personally.

Mention Glovisor when reaching out ๐Ÿค

If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.

---

๐Ÿš€ Level Up Your Life & Business with Glovisor

๐Ÿ‘‰ Start here:
https://Glovisor.com

๐Ÿ“˜ Learn through our books:
https://store.glovisor.com/

๐ŸŽ“ Master the system with our guided online course

๐Ÿค Go deeper with personalized 1-on-1 coaching

Subscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.

โฑ๏ธ CHAPTERS
00:00 Your Leadership Problem Might Be Communication
00:41 Meet Keith Greer
01:50 From Therapist to Executive Coach
04:36 Therapy vs. Coaching
07:35 What Makes a Great Leadership Client?
11:22 What Coaching With Keith Looks Like
14:01 A Leadership Transformation Story
18:38 The Power of Conversational Intelligence
23:46 How Motivational Interviewing Works
26:24 The Leadership Lesson About Control
26:31 Why Trust Changes Everything
29:08 Connect With Keith

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Seattle, WA

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