Irresistible Reputation focuses on developing the right message and customer impression for your business. Research tells us that your customer is 70% more likely to write a bad review than a good one. It’s rather a form of “digital gossip” and we all know how much people love to gossip! So with technology at every customer’s fingertips, it’s imperative to catch problems before they become real an
d land on a review site, where they remain forever tarnishing your good name. Because there has been such a rapid influx of online review sites, who’s primarily goal is to help potential customers make an informed decision, many of these sites have become a double-edged sword for businesses. YES, it’s great to be able to look up a business and get a feeling for how they conduct themselves, and as a business owner, you know the thrill when someone has taken the time to praise you. HOWEVER, I have dealt with “The Dark Side” for a vast array of businesses that are at the mercy of either online review blackmailers or simply customers who would rather write a bad review, then work out a problem with you the business owner. The latter being the toughest, as they are the people who feel powerless in a powerful world and simply need to flex whatever influence they can muster in a manner that gives themselves meaning and purpose. They are the ones who will not return your calls or emails. “I’ll show them.” becomes their motto, bragging becomes their battle cry and revenge becomes their obsession. They will be loud, or they will be quiet. But most importantly to them…. THEY WILL BE HEARD! If I sound a bit over the top dramatic about this, it’s because I've been there. I've made the 10 or 20 phone calls trying to reach a disgruntled customer, only to never have my calls returned. I've had associates who've been bullied online because a transaction didn't go as planned and the customer wanted utter retribution! It goes on and on. What about you? Do you have systems in place to prevent this? Or are you battling your own online demons? Prevention is the ultimate key to keeping your business on the straight and narrow. Irresistible Reputation takes a different approach to your customer’s experience. Our service packages range from examining all aspects of your business: website, printed materials, phone answering, reception areas, office interiors, employee greetings, employee goodbyes and any and all sales presentations (small and large) to installing simple reputation tools to enhance your customer impression. Why so thorough? Because the subconscious mind is always scanning its environment and picking out the good and throwing up flags to alert you when there is something it doesn't like. This is the “feeling” you get when you’re just not sure why something is off. We analyze these different factors and make recommendations as to “HOW THE CUSTOMER IS PERCEIVING YOUR BUSINESS”. After all, they are your priority, aren't they?
