04/22/2026
Look, we care a lot about sustainable print. We built an entire initiative around it — EcoFormat® — and became the only SGP-certified printer in Washington State to prove it.
But the truth is, none of it matters unless our partners value it just as much as we do.
This Earth Day, we're spotlighting four of our partners across events, retail, signage, and marketing activation who are asking harder questions, demanding greener materials, and inspiring how we approach our own sustainability efforts.
❇️ Angie Hopkins, Director of IPX at Microsoft — Her team doesn't ask "can we recycle this after?" They ask "how many lives can this have?" That shift in thinking has changed how Microsoft approaches its biggest events.
❇️ Max Kunz, Graphic Designer, Visual Merchandising at Nordstrom — As the last person to touch a project before it goes to print, Max decided that seat is exactly where sustainability questions need to be asked... and he's pushing vendors to build what doesn't exist yet.
❇️ Peter Muller, Sr. Design Manager & Associate at Gensler — Everyone had sustainability goals. But nobody was looking at the signs — literally. So Peter built a carbon calculator that's routinely finding 80% reductions in embodied carbon.
❇️ Sean Carr, Director of Sustainability for the Americas at HHGlobal — The science is there. The will is there. So why do sustainability programs stall? Sean's answer: Nobody's translating it into the language of business. He's fixing that.
Four partners. Four conversations well worth reading. Check them all out on our blog 👉 https://supergraphics.com/resources/blog/
