TJ Hoisington

TJ Hoisington Bestselling Author | Keynote Speaker | Leadership Consultant | Entrepreneur. Host of the Unleash Your Greatness Within podcast

My mission – and deep passion – is helping people and organizations become more effective and achieve more. Whether it's through bestselling books, transformative workshops, or strategic executive coaching, I love empowering others to unlock their full potential. For over two decades, I’ve worked with leaders and teams from all walks of life – helping them elevate performance, strengthen culture,

and lead with greater confidence. As a keynote speaker, leadership coach, and author, I’ve dedicated my life to one powerful idea: Greatness already exists within people – it just needs to be unleashed. That belief inspired my company’s motto and trademark message: “Unleash Your Greatness Within.”

I’m the author of the international bestseller If You Think You Can! Thirteen Laws That Govern the Performance of High Achievers, along with other titles that have helped hundreds of thousands of people and organizations around the world embrace a success mindset. My books and workshops have been used by Fortune 500 companies, entrepreneurs, and individuals who are committed to personal and professional growth. Through my company, Hoisington Leadership International, I’ve partnered with organizations like Walmart, Lexus, the U.S. Armed Forces, New York Life, Nu Skin, Seattle’s Best Coffee, USA Truck, Alaska Marine Lines, and many others – delivering leadership solutions that produce real, lasting change. I also host the Unleash Your Greatness Within podcast, where I interview business leaders, authors, and high achievers to share real-world strategies for personal and professional success. Whether I’m speaking to a packed conference or coaching a CEO one-on-one, my goal is always the same: to ignite potential, increase impact, and help leaders lead at their best.

02/22/2026

Alysa Liu isn’t just an incredible figure skater - she has a mindset that makes her truly unstoppable.�Most athletes chase medals. Alysa chases meaning. In this video, I break down the powerful psychology behind her ability to train thousands of hours, push through pain, and still say: ���“If I give people a great experience, I win.”

This rare combination of drive + purpose is what unlocks high performance without fear.���If you’ve ever wondered how champions think - or how you can elevate your own mindset - this is a message you don’t want to miss.�

�👉 Subscribe for more mindset, leadership, and high-performance videos, watch on YouTube: https://youtu.be/GNEbDOCOWw0
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What if confidence isn’t something you’re born with — but something you can build, rebuild, and strengthen? In this powe...
01/27/2026

What if confidence isn’t something you’re born with — but something you can build, rebuild, and strengthen? In this powerful, 2-hour interview, I sit down with leadership strategist and bestselling author Shadé Zahrai to explore the mindset behind confidence, leadership, trust, and long-term success.

Shadé shares the science and psychology behind:
* How confidence is formed
* What causes self-doubt
* How to rebuild trust in yourself
* How leaders create empowering cultures
* The habits that predict high performance
* Why mindset determines behavior
* How to grow through challenges and uncertainty

Whether you’re an entrepreneur, executive, team leader, or someone committed to personal growth, this conversation will help you understand the mental frameworks that shape success — professionally and personally.�

Shadé also dives into insights from her new book, Big Trust, exploring how trust affects confidence, leadership effectiveness, relationships, and organizational culture.�
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�Watch on YouTube: https://youtu.be/sJg09g0LpdE�

Download Podcast: https://bit.ly/3NsnejQ
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What if confidence isn’t something you’re born with — but something you can build, rebuild, and strengthen? In this powerful, 2-hour interview, I sit down wi...

12/26/2025

One apology. One moment of truth. And a lifetime of blame released. A story about love, responsibility, and healing.

12/23/2025

Want to be a better conversationalist? Be curious. Ask questions, listen, and let people talk about what they care about most—themselves.

12/22/2025

Integrity isn’t tested in big moments—it’s revealed in small ones. This video explores character, principles, and fulfillment.

12/20/2025

Every successful person can point to someone who believed in them early on. This video is a reminder of the power of encouragement and recognizing others.

10/09/2025

In this clip from Unleash Your Greatness Within, I interview Forbes publisher Rich Karlgaard and unpack a powerful idea:
�Self-doubt isn’t a weakness — it’s information.

When you create emotional distance from your self-doubt, you stop treating it as a personal failure and start seeing it as feedback — a signal that points to what’s missing, not what’s wrong with you.

Rich explains how shifting from “I failed” to “What can I learn?” allows you to stay calm, think clearly, and make better decisions — the same mindset that drives success in business, leadership, and life. “When you detach emotion from mistakes, you gain perspective. That’s where real confidence begins.”

• Watch the full conversation on Unleash Your Greatness Within with TJ Hoisington. https://youtu.be/vC-CQYQPjn0

• Subscribe for more interviews on leadership, mindset, and personal growth: http://YouTube.com/GreatnessWithin�

10/06/2025

Have you ever gone through a hard season where you didn’t know if there was light at the end of the tunnel — or just another train coming your way?

In this true story, I share a moment of faith, gratitude, and an unexpected gift that became a small, but meaningful real-life miracle.

When times are tough, remember:�• God is in the details.�• If you ask, you will receive.�• And sometimes, angels show up disguised as ordinary people.�

Watch this message to rekindle your faith, find hope again, and remember that miracles are closer than you think.

10/03/2025

In this powerful clip from my podcast Unleash Your Greatness Within, legendary speaker Les Brown shares a raw and inspiring truth: life is a fight for territory. If you don’t keep fighting for what you want, what you don’t want will take over.

Les opens up about his 27-year journey as a cancer conqueror, the daily affirmations that kept him alive, and why visualization and persistence are the keys to surviving life’s storms. His message is a reminder that no matter how tough things get, you can hold the vision and make it through.

• If you’ve ever faced pain, setbacks, or doubt—this message will reignite your determination.
• Watch now, and remember: Persist until you succeed.

10/01/2025

Every result in your life begins with a single thought.

👉 A thought leads to a behavior.
👉 A behavior becomes a habit.
👉 A habit crystallizes into a circumstance — your results.

This is the essence of the law of attraction: you don’t just “wish” for success; you become the person who is equal to the results you want. And it all starts with what you consistently dwell on.

In this short motivational lesson, I break down how your thoughts shape your destiny — and why raising your mindset is the first step to raising your results.

09/30/2025

Your company culture isn’t defined by what’s written on the wall — it’s shaped by the lowest level of behavior you’re willing to tolerate.�

In this clip from my Unleash Your Greatness Within podcast with Brian Gottlieb, co-author of Beyond the Hammer, he shares how leaders can intentionally shape culture by:
* Defining purpose (why the organization exists)
* Clarifying vision (what you aspire to become and how you’ll win)
* Aligning team behaviors with aspirational goals
* Turning “jobs” into a shared mission
�When purpose and vision are woven into the fabric of your organization, people aren’t just showing up for a paycheck — they’re on fire with mission. That’s when the magic happens.

• Get my international bestselling book If You Think You Can!: http://bit.ly/4mn2ENm

• Explore my Leadership Academy: https://www.greatnesswithin.com/leadership-academy

Address

Seattle, WA

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