TJ Hoisington

TJ Hoisington Bestselling Author | Keynote Speaker | Leadership Consultant | Entrepreneur. Host of the Unleash Your Greatness Within podcast

My mission – and deep passion – is helping people and organizations become more effective and achieve more. Whether it's through bestselling books, transformative workshops, or strategic executive coaching, I love empowering others to unlock their full potential. For over two decades, I’ve worked with leaders and teams from all walks of life – helping them elevate performance, strengthen culture,

and lead with greater confidence. As a keynote speaker, leadership coach, and author, I’ve dedicated my life to one powerful idea: Greatness already exists within people – it just needs to be unleashed. That belief inspired my company’s motto and trademark message: “Unleash Your Greatness Within.”

I’m the author of the international bestseller If You Think You Can! Thirteen Laws That Govern the Performance of High Achievers, along with other titles that have helped hundreds of thousands of people and organizations around the world embrace a success mindset. My books and workshops have been used by Fortune 500 companies, entrepreneurs, and individuals who are committed to personal and professional growth. Through my company, Hoisington Leadership International, I’ve partnered with organizations like Walmart, Lexus, the U.S. Armed Forces, New York Life, Nu Skin, Seattle’s Best Coffee, USA Truck, Alaska Marine Lines, and many others – delivering leadership solutions that produce real, lasting change. I also host the Unleash Your Greatness Within podcast, where I interview business leaders, authors, and high achievers to share real-world strategies for personal and professional success. Whether I’m speaking to a packed conference or coaching a CEO one-on-one, my goal is always the same: to ignite potential, increase impact, and help leaders lead at their best.

02/22/2026

Alysa Liu isn’t just an incredible figure skater - she has a mindset that makes her truly unstoppable.�Most athletes chase medals. Alysa chases meaning. In this video, I break down the powerful psychology behind her ability to train thousands of hours, push through pain, and still say: ���“If I give people a great experience, I win.”

This rare combination of drive + purpose is what unlocks high performance without fear.���If you’ve ever wondered how champions think - or how you can elevate your own mindset - this is a message you don’t want to miss.�

�👉 Subscribe for more mindset, leadership, and high-performance videos, watch on YouTube: https://youtu.be/GNEbDOCOWw0
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What if confidence isn’t something you’re born with — but something you can build, rebuild, and strengthen? In this powe...
01/27/2026

What if confidence isn’t something you’re born with — but something you can build, rebuild, and strengthen? In this powerful, 2-hour interview, I sit down with leadership strategist and bestselling author Shadé Zahrai to explore the mindset behind confidence, leadership, trust, and long-term success.

Shadé shares the science and psychology behind:
* How confidence is formed
* What causes self-doubt
* How to rebuild trust in yourself
* How leaders create empowering cultures
* The habits that predict high performance
* Why mindset determines behavior
* How to grow through challenges and uncertainty

Whether you’re an entrepreneur, executive, team leader, or someone committed to personal growth, this conversation will help you understand the mental frameworks that shape success — professionally and personally.�

Shadé also dives into insights from her new book, Big Trust, exploring how trust affects confidence, leadership effectiveness, relationships, and organizational culture.�
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�Watch on YouTube: https://youtu.be/sJg09g0LpdE�

Download Podcast: https://bit.ly/3NsnejQ
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What if confidence isn’t something you’re born with — but something you can build, rebuild, and strengthen? In this powerful, 2-hour interview, I sit down wi...

12/26/2025

One apology. One moment of truth. And a lifetime of blame released. A story about love, responsibility, and healing.

12/23/2025

Want to be a better conversationalist? Be curious. Ask questions, listen, and let people talk about what they care about most—themselves.

12/22/2025

Integrity isn’t tested in big moments—it’s revealed in small ones. This video explores character, principles, and fulfillment.

12/20/2025

Every successful person can point to someone who believed in them early on. This video is a reminder of the power of encouragement and recognizing others.

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Seattle, WA

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