New Canvas Advising, Inc.

11/19/2021

I had the privilege of being interviewed on A Brave New podcast. We covered a wide range of topics from current healthcare stressors in the age of a global pandemic, population health and value-based care initiatives as well as medical homes, the term innovation and its application in healthcare beyond the oft narrow constraints of technology to include people and systems design, virtual care and the unique challenges for patient advocates operating within that care delivery mode, along with healthcare data standards and data conversion into information.

While we didn’t solve the challenges facing healthcare or even explore the tip of iceberg, our conversation hopefully serves to continue many of the meaningful discussions happening in healthcare around opportunities for creativity and innovation to tie together seemingly unrelated, dissimilar topics through a systems medicine lens complimented by organizational design.

As I said on the podcast, “So many of my colleagues are exhausted, so it's a challenging time, but it's also a time where they can pull together and demonstrate what healthcare is able to do. So, it's a time to be encouraged, it's a time to stand strong”.

In this episode of A Brave New Podcast, New Canvas Advertising founder and CEO Hannah Thomas offers her expert insights from the trenches as a healthcare marketer.

07/28/2021

Adaptability and Commitment

Adaptability and commitment are not mutually exclusive concepts. Adaptability and commitment are symbiotic and ensure a holistic management approach.

07/28/2021

Why Ask Questions?

Questions are an essential leadership skill. Questions demonstrate respect, clarity, engagement, and shared learning.

05/14/2021

I am curious to learn if marketing firms anticipate any change/loss in managed advertising campaigns from their clients. Naturally, Fortune 100 and 500 companies have a mix of insource/outsource marketing strategies. But, small to medium size companies may also choose to exit social platform(s) thereby potentially impacting their marketing partner.

Interested to learn more from marketing and advertising professionals.

"Coffee giant Starbucks left Facebook scrambling after the popular chain reportedly threatened to remove its advertising from the platform over frustrations regarding hateful comments left on posts about racial and social justice issues.

"Starbucks is in the process of evaluating their organic presence on FB, and whether they should continue to have a presence on the platform at all," a Facebook employee wrote to colleagues in internal discussions seen by BuzzFeed News. "



Every Major Company to Leave Facebook So Far

A slew of major companies have withdrawn their presence and advertising spend across Facebook amid a growing concern over unregulated hate speech, racism and possible data breaches.

05/14/2021

This is a picture of one of my azalea bushes. By any measure, it is not remarkable or beautiful. But, it has a story which makes it remarkable and beautiful to me.

At the beginning of 2020 , I experienced an urgent and severe home repair issue which necessitated using a backhoe to dig up a trench alongside my home. The end of the trench abutted my azalea. Despite best efforts, part of the bush was run over by the backhoe. That was only after shovels had been used around the area and dirt piled on top of the bush.

Eventually, we replanted the half that was dug up . Last year, it barely bloomed and looked more like twigs and bush than blooms. But I knew there was life and hope. This year, after it had a chance to recover from its stressful event, we pruned it. Within weeks, lush green leaves exploded from the pruned branches. Soon, pink blooms followed and finally the whole bush was engulfed in blossoms.

As a small business owner, 2020 was difficult. This year has also been challenging. So, I resonant with the journey of my azalea. The part of the bush that was pruned and suffered the most, is the most beautiful. It is emblematic of perseverance and thriving, not just endurance.

I hope my azalea brings a bit of encouragement and perhaps a smile.

05/14/2021

In addition to vaccination, perhaps a bigger and long-term question should be explored (and not just accepted as status quo) regarding mitigation of staff turnover and continuity of care.

"Like the rest of the direct care work force, home care workers are primarily women of color, many of them immigrants. At an average $12.12 an hour in 2019, they are the lowest-paid group, according to the research and advocacy group PHI. Almost half rely on some form of public assistance, like Medicaid or food programs.

Without a central workplace, they will be harder to reach, educate and vaccinate than aides in nursing homes and assisted living centers. (Some, privately hired by individuals and families through the so-called gray market, don’t work for agencies at all.)

“Vaccine hesitancy is absolutely a factor, but more so is the lack of easily accessible opportunities to get vaccinated,” said April Verrett, president of S.E.I.U. Local 2015, the union representing almost 400,000 home care aides in California."



Can Long-Term Care Employers Require Staff Members to Be Vaccinated?

As legal experts and ethicists debate, some companies aren’t waiting.

05/14/2021

"Home-based care companies, including Amazon Care and two health systems, are lobbying Congress to make permanent changes to home health care reimbursement policies.

Intermountain Healthcare and Ascension are two of the founding members of the Moving Health Home coalition, which aims to change the way policymakers think about the home as a site of clinical service.

Moving Health Home says it has five policy priorities, and top of the list is pushing for Medicare coverage of higher-acuity home-based services, such as emergency services. The group also wants policymakers to create an extended care benefit that would serve as a home-based alternative for skilled nursing facility care.

The coalition also is advocating for permanent "Hospital without Walls” site of care flexibility to support home-based hospital services.

The coalition also wants home-based evaluation and monitoring services to be reimbursed at the same rate as the 2022 Medicare Physician Fee Schedule for what primary care office visits are paid."



Amazon Care, Intermountain form coalition to push for CMS home care reimbursement changes

Home-based care companies, including Amazon Care and two health systems, are lobbying Congress to make permanent changes to home health care reimbursement policies. Intermountain Healthcare and Ascension are two of the founding members of the Moving Health Home coalition to change the way policymake...

03/08/2021

Have you rented clothes? Would you? If so, there is a new option coming!

What creative step have you taken to expand, grow, or protect your business during this economically challenging time?

"Starting at $125 a month, the subscription allows members to rent looks from the most recent Lauren collections. Once the curated closet is complete and favorite pieces are prioritized, the members will receive their first shipment of four pieces. When the member is done with the pieces, they have the option to return the items to be replaced with new pieces or purchase the items at a discount. The discount is determined by multiple factors, such as wear and season. While it differs for each item, it is generally around 30 percent.

The offering includes Lauren dresses, pants, tops, jackets, and other categories. At the launch, there will be over 600 styles, and in the next two months, an additional 170 styles will be added. The site will also feature advice from expert stylists on how to wear the looks."

Ralph Lauren


Ralph Lauren Enters the Rental Business With ‘The Lauren Look’

Starting at $125 a month, the size-inclusive subscription allows members to rent looks from the most recent Lauren Ralph Lauren collections.

03/05/2021

Technology touches every industry, and each is impacted by its advancement.

"A team of Michigan State University international researchers received a five-year, $1 million grant from the U.S. Department of Agriculture’s (USDA) Data Science for Food and Agricultural Systems (DSFAS) program...

The project has a goal of creating a network of researchers in animal science, computer science and engineering to improve computer vision systems in precision livestock farming.

The computer vision systems will allow producers to make real-time management decisions at the individual animal level and help to increase productivity and profits...

Pigs and cattle will be the focus of the project, and both new and existing data will be analyzed...

At each of the research locations, cameras will be positioned around the farms, and animal scientists will write annotations that describe what the images capture..."

Michigan State University U.S. Department of Agriculture


MSU researchers receive $1 million grant to make livestock farming network

East Lansing, Mich. (WLNS) — A team of Michigan State University international researchers received a five-year, $1 million grant from the U.S. Department of Agriculture’s (USDA) Data Science…

03/04/2021

Combine retail market research and our favorite beverage...coffee...and you get this story. How does "Iced Brown Sugar Oatmilk Shaken Espresso" sound?

"For Oatly, coffee shops are a crucial way to introduce consumers to its signature product. Consumers can try oat milk — usually for a small additional charge, which is common for milk alternatives — without committing to buying an entire carton.

The approach has helped Oatly create a large fan base and hold onto it, even as new competitors like Chobani or private-label products entered the market."

Starbucks Oatly


Oatly enters Starbucks cafes nationwide as it prepares for a big year

Starbucks cafes nationwide will carry Oatly's nondairy substitute starting Tuesday.

03/03/2021

"A study from the National Bureau of Economic Research crunched decades of data on 50,000 businesses and 11.6 million workers and found that the faster a company installs new software, the faster it loses older workers.

Older people are disappearing as businesses adopt new technology to stay competitive...Companies will say, ‘We’ll train you,’ but people who feel they are close to retiring often say, ‘I don’t want to bother.’ " This approach often leads to worsening economics and career outcomes.

Instead, this article recommends:
* Stay at your job - don't resist the change
* Improve your attitude about yourself
* Ignore stereotypes about learning capabilities and productivity of older people
* Don't be intimidated by tech trainers and request different forms of training

National Bureau of Economic Research


Don’t let technology run you out of a job you like

A study from the National Bureau of Economic Research crunched decades of data on 50,000 businesses and 11.6 million workers and found that the faster a company installs new software, the faster it loses older workers.

03/02/2021

"In response to a directive from President Biden, the DOL issued guidance to state unemployment insurance agencies that expands the number of instances in which workers may be eligible for Pandemic Unemployment Assistance (PUA)."

US Department of Labor


Individuals Who Refuse Unsafe Work May Be Eligible for Retroactive Unemployment Benefits

The U.S. Department of Labor clarified in guidance that laid-off individuals who refuse work because of COVID-19 safety concerns may be eligible for unemployment benefits.