08/13/2025
Here is some fun and exciting news from our client, Sonic Automotive!
The new Harley-Davidson dealership in Sturgis, South Dakota made history with a limited-edition motorcycle giveaway!
Sonic Powersports, a subsidiary of Sonic Automotive, launched the Ride To Win Challenge, an interactive regionwide route that encouraged visitors to explore all five Sonic Powersports-owned Harley-Davidson dealerships in Sturgis, Rapid City, Hill City, Deadwood, and Wall.
Participants earned entries for the limited-edition motorcycle drawing, with additional prizes available for those who completed the full route. The 2025 commemorative Low Rider S features an all-black design with orange pinstriping and a rally-inspired paint scheme, paying tribute to the iconic 1991 FXDB Sturgis originally designed by Willie G. Davidson!
“We’re proud to serve riders who are here for the Sturgis Rally and riding throughout the Black Hills, bringing the Harley-Davidson experience to life at every turn,” said David B. Smith, Chairman and CEO of Sonic Automotive.
Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, North Carolina, is on a quest to become the most valuable diversified automotive retail and service brand in America. More information about Sonic Automotive can be found at sonicautomotive.com.